Showing posts with label Commissioner. Show all posts
Showing posts with label Commissioner. Show all posts

Monday, March 4, 2024

The Story And Significance Of Al Davis - Part Of The Raiders Organization For Almost Five Decades

Allen Davis  was an American football coach and executive. He was the principal owner and general manager (officially titled managing general partner) of the National Football League Oakland Raiders for 39 years, from 1972 until his death in 2011. Prior to becoming principal owner of the Raiders, he served as the team's head coach from 1963 to 1965 and part owner from 1966 to 1971, assuming both positions while the Raiders were part of the American Football League (AFL). He served as AFL commissioner in 1966.

Known for his motto "Just win, baby", the Raiders became one of the NFL's most successful and popular teams under Davis' management. The franchise enjoyed their greatest successes during the 1970s and 1980s where they were perennial playoff contenders and won three Super Bowl titles. He was inducted into the Pro Football Hall of Fame in 1992.

Davis was active in civil rights, refusing to allow the Raiders to play in any city where black and white players had to stay in separate hotels. He was the first NFL owner in the modern era to hire a black head coach (Art Shell), the first to hire a female chief executive (Amy Trask), and the first NFL owner to hire a Latino head coach (Tom Flores). He remains the only executive in NFL history to be an assistant coach, head coach, general manager, commissioner, and owner.

In job hunting, he would introduce himself as "Davis from Syracuse", likely intentionally to conflate with George Davis, star halfback for the school's football team. Turned down at Hofstra University and by Bill Altenberg, athletic director at Adelphi University (both on Long Island), he approached Adelphi's president. What went on between the two men is not known; his biographer Mark Ribowsky suggests Davis used a combination of "bluff and con," but a half hour after Altenberg dismissed Davis from his office, he received a call from the president that he had a new freshman football coach.

In 1952, with his student deferral ended upon receipt of his master's degree, Davis was inducted into the United States Army. He quickly secured a place attached to a public relations unit near Syracuse, and set about obtaining a place on one of the coaching staff for the military's football teams. General Stanley Scott of Fort Belvoir, Virginia, obtained Davis's services in 1953 as football coach for his post's football squad. At the time, military football was taken very seriously; the teams were well-stocked with drafted college stars, and often scrimmaged National Football League teams. Davis coached Fort Belvoir, just south of Washington, D.C., to a record of eight wins, two losses, and one tie (8–2–1), missing a chance to play in the Poinsettia Bowl in San Diego because of a final-game loss to the nearby Quantico Marine Base. As a private first class, he was often coaching players of a higher rank, including officers.[19] Near the end of 1952, he was called to testify before a congressional committee investigating whether athletes were being coddled in the military. Although most of Davis's team was sent to Korea, he remained at Fort Belvoir until his discharge in 1954.[20][21] While coaching in the army, Davis sold scouting information about his players to NFL teams.[22] One NFL executive who contacted Davis was Pete Rozelle of the Los Angeles Rams, but as Rozelle had been allocated no money, Davis gave him no information.

After his military service, Davis married his fiancée, Carol Sagal, in a Brooklyn synagogue; the couple established a first home in Atlantic Beach, near Al Davis's parents. Davis worked for a year as a freelance scout for the Baltimore Colts of the NFL. He had considerable knowledge of the players he had had on his roster or coached against, and advised the Colts which players to offer contracts to or draft as they returned to civilian life. Davis cultivated the Colts' head coach, Weeb Ewbank, hoping Ewbank's connections would lead to a coaching job for Davis, and these efforts paid off in January 1955, when Davis was hired by The Citadel in South Carolina as an assistant to first-year head coach John Sauer. In contrast to the glory won by its alumni in war, the South Carolina military academy's football team had lost every game the previous season, and previous head coach John McMillan was dismissed after two seasons. Davis stated, in his interview, that he would be able to persuade small-town boys from the Northeast to attend The Citadel, which often had difficulty in recruiting star players because of its regimented lifestyle. He was successful in his recruiting, although not all remained past the first training camp, at Parris Island Marine base.

During games, Davis was stationed in the press box, calling plays which were generally run by Sauer without modification. The Citadel unexpectedly began the season by winning five of its first six games, although it lost the next three to end the season 5–4. Davis received much credit for his role in The Citadel's success, although losing Sauer's regard through too-aggressive self-promotion. The 1956 season was less successful, as the team finished 3–5–1. Sauer resigned at the end of the season; Davis unsuccessfully sought the head coaching position and then resigned; Ribowsky records that there were allegations of payments and other benefits to players in violation of NCAA rules; he also states that Davis pressured professors to change grades to keep student-athletes eligible to play football. By the time he left The Citadel, Davis had already arranged his next job, at the University of Southern California (USC) in Los Angeles.

Davis was an effective recruiter as a USC assistant coach, bringing one prospect, Angelo Coia to the Los Angeles Coliseum at night, and as the lights were slowly turned off, asked the student to imagine himself playing there before 100,000 people. Coia played for USC and later worked for the Raider front office. When Davis arrived, USC was on NCAA probation for allowing alumni to surreptitiously give money to players, and had not been permitted to play in a bowl game after the 1956 season; these sanctions hampered Davis's first two seasons at USC, 1957 and 1958, during which the team posted a combined 5-14-1 record. The head coach, Don Clark, came to rely heavily on Davis. Clark and Davis hoped that 1959 would bring a conference championship and the chance to play in the Rose Bowl, but in April 1959 USC was sanctioned by the NCAA again, this time for inducing recruits signed by other schools into breaking their letters of intent. Not allowed to play on television, USC won its first eight games before losing to UCLA and Notre Dame. Despite the defeats, the team was Pacific Coast Conference champions, but because of the sanctions could not play in the Rose Bowl. Clark resigned after the season; although Davis put in for the position, it went to another assistant, John McKay, who did not keep Davis on his staff.

Davis had met Los Angeles Rams coach Sid Gillman in Atlantic City at a coaching clinic; the NFL coach had been impressed that Davis had sat in the front row, taken copious notes, and had asked many questions afterwards. Gillman was fired after the 1959 season, but was quickly hired by the Los Angeles Chargers of the startup American Football League (AFL) for their debut 1960 season. He hired Davis as backfield coach on a coaching staff which included future hall of famer Chuck Noll as well as future AFL head coach and NFL general manager Jack Faulkner. Gillman later stated that he hired Davis for his success both as a coach and as a recruiter, and because "Al had that knack of telling people what they wanted to hear. He was very persuasive."

The AFL's rules were crafted to encourage wide-open, high-scoring football. In later years, much to Gillman's anger, Davis hinted that he had designed the Chargers' offense, or at least deserved partial credit. The team initially proved successful, winning the AFL Western Division in 1960 and 1961, although losing each time in the AFL Championship Game to the Houston Oilers. Due to financial losses sustained by drawing small crowds to the huge Los Angeles Coliseum, the team moved to San Diego in 1961. In 1962, however, the team won only four of fourteen games.

One player whom Davis recommended to the Chargers, and then secured, was wide receiver Lance Alworth of Arkansas, who was a first-round selection of NFL San Francisco 49ers in the 1962 NFL Draft. Unwilling to give the 49ers a chance to sign him, Davis raced onto the field at the conclusion of Alworth's final college game and signed him to a contract under the goalpost as 49ers head coach Red Hickey watched helplessly from the stands. Davis later stated, "I knew it wasn't safe to let Alworth go to the dressing room." In 1978, Davis was selected by Alworth to introduce him at his induction to the Pro Football Hall of Fame in Canton, Ohio.

Early in the 1962 season, Davis spoke with Oakland Raiders owner F. Wayne Valley about their head coaching job. However, Davis was not then interested. After the team's disastrous 1962 season, in which it lost its first 13 games before defeating a Boston Patriots team demoralized from having just been eliminated from playoff contention, Valley sought to replace head coach Red Conkright.

A number of names were rumored to be in contention for the Raiders head coaching job, from Green Bay Packers coach Vince Lombardi to Lou Agase, former coach of the Canadian Football League Toronto Argonauts. On January 1, 1963, Davis met with Valley and the other Raiders general partner, Ed McGah. According to witnesses present at the negotiations, Davis did not have a high opinion of Valley and McGah, indicating during their absence that they did not know the right questions to ask. They offered him a one-year contract as head coach. He declined, insisting on a multi-year deal as both head coach and general manager, with complete control over football operations, to which they eventually agreed and settled on a three-year stint at an annual salary of $20,000. According to Davis biographer Ira Simmons, the date that Davis came to Oakland, January 18, 1963, "was probably one of the three or four most important dates in AFL history. Maybe NFL history too." Valley later stated, "we needed someone who wanted to win so badly, he would do anything. Everywhere I went, people told me what a son of a bitch Al Davis was, so I figured he must be doing something right."

The Raiders team had been a late addition to the original AFL in 1960; the franchise had been awarded when the owners of the AFL Minnesota team had been induced to join the NFL instead. While it inherited the departed Minnesota team's draft picks, it had little else. The franchise, originally nicknamed the Señors (changed to Raiders after columnists raised objections) was not established until the other AFL teams had had the opportunity to sign players and coaches, a handicap which contributed to it being the only team to post a losing record in each of the AFL's first three seasons. The University of California refused to let it play at Memorial Stadium in Berkeley, and no other facility in the East Bay was suitable even for temporary use, forcing it to play its first two seasons at Kezar Stadium and Candlestick Park, both located across the bay in San Francisco.

Valley and his group purchased the Raiders in 1961. Valley and his partners used the threat of leaving to induce city officials to construct Frank Youell Field, a temporary facility in downtown Oakland next to the Nimitz Freeway which held about 15,000 people, the use of which was shared with high schools. Planning for a larger stadium — what became the Oakland Coliseum — began, but there was no guarantee that it would ever be built. 

Davis immediately began to try to build the Raiders into a championship team, both on the field and in the front office. Many Raiders players and front-office employees were dismissed. Since their first season, the Raiders had used hand-me-down black and gold uniforms from the University of the Pacific in Stockton. Davis had been impressed by the black uniforms of the football players at West Point, which he felt made them look larger. Soon after he arrived, the Raiders adopted their now-iconic silver and black motif. The Raiders' offices were on an open mezzanine overlooking a downtown Oakland hotel lobby; Davis got Valley to move them to more private facilities. With no agreement between the AFL and NFL, drafted players often went to the higher bidder. Davis could not hope to outbid the NFL and drafted players with remaining college eligibility, hoping to sign them once they finished their careers. Thus, his hopes of success for 1963 rested on what trades he could make, and in signing players cut by other teams.

Davis's methods of acquiring these players caused other teams' executives to regard him with respect and caution. He acquired All-AFL guard Bob Mischak from the New York Jets for Dan Ficca without telling Jets coach/general manager Weeb Ewbank that Ficca would not be released from his military service until after the season began. Wide receiver Art Powell had played out his contract with New York and become a free agent, and had apparently been signed by the Buffalo Bills. Davis learned that the Powell contract had been made before the season ended, and thus constituted tampering. He signed Powell himself, and the Bills did not contest it.

Gillman's Chargers teams had used high-powered offenses. Davis sought to increase their power. From the opening of training camp, he sought to motivate his players, using techniques he had learned in the military. From the start, players saw phrases like "commitment to excellence" and, on schedules next to the time of games, "We go to war!" In the season opener, at Houston's Jeppesen Stadium against the Oilers, the two-touchdown underdog Raiders won, 24–13, then came home to defeat the Bills 35–17. A home loss to the Patriots was next, followed by an East Coast road trip on which the Raiders lost all three games. To growing excitement in Oakland, the Raiders did not lose the rest of the season, finishing 10–4, a game behind the division champion Chargers, whom the Raiders defeated twice. Davis was voted AFL Coach of the Year. The 1963 Oakland Raiders were the only pro football team to improve its record by nine victories under the 14-game schedule.

Although the team slipped to 5–7–2 in 1964, it rebounded to an 8–5–1 record in 1965.

By the end of its sixth season in 1965, the American Football League had overcome its initial status of bare-bones survivor to become a significant rival to the NFL. With a television contract with NBC and major stadiums constructed or being built, the AFL could afford to compete on equal terms for players with the NFL. Not all AFL owners sought a merger — Jets owner Sonny Werblin, for example, felt that with brand-new Shea Stadium and the young star Joe Namath at quarterback, his team could compete on equal terms with the crosstown NFL Giants, then playing at Yankee Stadium in the South Bronx. However, most AFL owners wanted to be a part of the older, better-established NFL, whose owners feared continued escalation of player salaries.

While the AFL owners liked the league's first commissioner, Joe Foss, they had little confidence in his abilities at a time for struggle between the two leagues, and Foss resigned on April 7, 1966. Davis, 36, was voted in as commissioner the following day, and took the job with Valley's agreement, hired as a fighter who would win the war with the NFL. The owners, led by Chiefs owner Lamar Hunt, felt that Davis could put pressure on the NFL and force a favorable settlement. His biographer, Glenn Dickey, notes that Davis was deceived by the owners, "He thought he had been hired to win the war with the NFL. In fact, the owners only wanted to force a peace. They were quietly negotiating a merger while Davis was fighting a war."

According to sportswriter Ken Rappoport in his history of the AFL, "Davis had a plan, and, considering the football genius the man would become, no one should have been surprised that it would work—brilliantly." Davis's target in the war was the NFL's quarterbacks, arranging for AFL teams to sign star players, such as Roman Gabriel of the Rams, who would be free agents after 1966 although that season had not yet begun. Gabriel, with his AFL contract to begin in 1967, received an immediate $100,000 bonus. The signing of 49ers quarterback John Brodie was announced by Davis and the AFL. These transactions increased the financial pressure on the NFL's weaker franchises, which faced the prospect of losing their best players in a year, or greatly increasing their labor costs. A merger agreement was announced on June 8 and Davis was greatly displeased with the agreement on two fronts. It required the Jets and Raiders to pay indemnities to the Giants and 49ers for establishing teams within their exclusive territories, and it also put him out of a job: the merger agreement immediately abolished the post of AFL commissioner. Pete Rozelle would continue in his post as NFL commissioner under the merger agreement. Davis had hoped to be named commissioner if any merger was reached; the result increased what already had become a dislike of Rozelle.

Davis resigned as commissioner on July 25, 1966. AFL owners wanted Davis to continue serving as AFL President. AFL owners had explicitly agreed that the office of AFL President would be subservient to that of the NFL Commissioner, and Davis flatly refused to consider serving as a subordinate to Rozelle. Eventually, Milt Woodard (who was assistant commissioner under Foss) agreed to serve as President of the AFL.

After resigning as AFL commissioner, Davis formed a holding company, A.D. Football, Inc. and returned to his old club as one of three general partners, along with Wayne Valley and Ed McGah. He owned a 10% stake in the team, and was also named head of football operations. From this day onward, Davis was operating head of the franchise; Valley and McGah largely left the Raiders in Davis' hands.

On the field, the team Davis had assembled and coached steadily improved. With John Rauch (Davis's hand-picked successor) as head coach, the Raiders won the 1967 AFL Championship, defeating the Houston Oilers 40–7. The win earned the team a trip to Super Bowl II, where they were beaten 33–14 by Vince Lombardi's Green Bay Packers. The following two years, the Raiders again won Western Division titles, only to lose the AFL Championship to the eventual Super Bowl winners—the New York Jets (1968) and Kansas City Chiefs (1969).

In 1969, John Madden became the team's sixth head coach, and under him, the Raiders became one of the most successful franchises in the NFL, winning six division titles during the 1970s. In 1970, the AFL-NFL merger took place and the Raiders joined the Western Division of the American Football Conference in the newly merged NFL. The first post-merger season saw the Raiders win the AFC West with an 8–4–2 record and go all the way to the conference championship, where they lost to the Colts. Despite another 8–4–2 season in 1971, the Raiders failed to win the division or achieve a playoff berth.

In 1972, while managing general partner Valley was attending the 1972 Summer Olympics in Munich, Davis drafted a revised partnership agreement that made him the new managing general partner, with near-absolute control over team operations. McGah signed the agreement. Since two of the team's three general partners had voted in favor of the agreement, it was binding under California partnership law at the time. Valley sued to overturn the agreement once he returned to the country but was unsuccessful. Valley sold his interest in 1976 and from that point none of the other partners played any role in the team's operations, despite the fact that Davis did not acquire a majority interest in the Raiders until 2005, when he bought the shares held by McGah's family (McGah died in 1983). At the time of his death, Davis owned about 67% of the team.

In addition to serving as owner, Davis effectively served as his own general manager until his death — longer than any football operations chief in the league at the time. When he died, he was one of three NFL owners who had the title or powers of general manager, the others being Jerry Jones of the Dallas Cowboys and Mike Brown of the Cincinnati Bengals. Davis was long recognized as one of the most hands-on owners in professional sports and reportedly had more authority over day-to-day operations than any other owner in the league.

Davis was known throughout the league as a maverick and dressed the part. By the time he had taken complete control of the Raiders, he had assumed his classic image—slicked-back hair in a 1950s-style ducktail, dark sunglasses, tracksuits and Brooklyn-tinged speech ("the Raiduhs").

With Davis in control, the Raiders became one of the most successful teams in all of professional sports. From 1967 to 1985, the team won 13 division championships, one AFL championship (1967), three Super Bowls (XI, XV and XVIII) and made 15 playoff appearances. Although the Raiders later fell on harder times, going 37–91 from 2003 to 2010, they are one of only five teams to play in the Super Bowl in four different decades[timeframe?], the others being the Pittsburgh Steelers, New England Patriots, New York Giants and Denver Broncos.

In 1992, Davis was inducted into the Pro Football Hall of Fame as a Team and League Administrator and was presented by John Madden. Davis was chosen by a record nine Pro Football Hall of Fame inductees to present them at the Canton, Ohio ceremony: Lance Alworth, Jim Otto, George Blanda, Willie Brown, Gene Upshaw, Fred Biletnikoff, Art Shell, Ted Hendricks and Madden.


In 2007, Davis sold a minority stake in the Raiders for $150 million and said that he would not retire until he won two more Super Bowls or died.

Davis' generosity was legendary when it came to helping former players in need, although he routinely did so without fanfare. His philosophy was: once a Raider, always a Raider.

Davis was long considered one of the most controversial owners in the NFL and was involved in multiple lawsuits involving Los Angeles, Oakland, Irwindale and the National Football League. In 1980, he attempted to move the Raiders to Los Angeles but was blocked by a court injunction. In response, Davis filed an antitrust lawsuit against the NFL and his team won the Super Bowl. In June 1982 a federal district court ruled in Davis' favor and the team relocated to Los Angeles for the 1982 NFL season. When the upstart United States Football League filed its antitrust suit in 1986, Davis was the only NFL owner who sided with the USFL.

In 1995, after being unable to secure a new stadium in the Los Angeles area and when a proposed move to Sacramento that involved Davis taking ownership of the Sacramento Kings fell apart, Davis moved the team back to Oakland then sued the NFL, claiming the league sabotaged the team's effort to build a stadium at Hollywood Park in Inglewood by not doing enough to help the team move from the antiquated Los Angeles Memorial Coliseum to a new stadium complete with luxury suites. The NFL won a verdict in 2001, but Los Angeles County Superior Court Judge Richard Hubbell ordered a new trial amid accusations that one juror was biased against the team and Davis and that another juror committed misconduct. A state appeals court later overturned that decision. The case was thrown out in 2007 when the Supreme Court of California unanimously ruled that the verdict against the Raiders stood. This was the last of several lawsuits the Raiders had outstanding against the league and its stadium landlords.

In the mid-1990s, Davis sued the NFL on behalf of the Raiders, claiming the Raiders had exclusive rights to the Los Angeles market, even though the Raiders were in Oakland. Davis and the Raiders lost the lawsuit.

In 2007, NFL Films chose the feud between Davis and the NFL/Pete Rozelle as their number 1 greatest feud in NFL history on the NFL Network's Top Ten Feuds, citing almost a half-century of animosity between Davis and the league. Some believe that the root of Davis' animosity towards the NFL and his former co-owners in the AFL was the surreptitious way they pushed the AFL-NFL merger behind his back.

The feud was most recently chronicled in Al Davis vs. the NFL, a documentary on the feud between Davis and Rozelle first broadcast by ESPN on February 4, 2021, as part of its 30 for 30 series. The film's narrative structure uses reconstructions of Davis and Rozelle to "tell" its story, using deepfake technology and extensive content from the NFL Films archives.

Davis introduced the Raiders' signature colors silver and black in 1963 in a unilateral move as head coach and general manager. In 1966 as AFL Commissioner, Davis initiated a bidding war with the NFL over players. But it was his return to Oakland in 1967 that allowed him to reach his true calling. That season Davis made a number of roster moves, including landing Buffalo Bills quarterback Daryle Lamonica, a backup for starter Jack Kemp on two AFL champion Bills teams. Another move at first thought to be desperate was the signing of former Houston Oilers quarterback George Blanda, who was already 39 but was still a very solid placekicker, and had played on the first AFL champion teams with Houston, as well as for the Chicago Bears and Baltimore Colts before that. Davis identified Blanda as a mentor for Lamonica as well as a solid special teams man despite his advanced age. That year, he also drafted guard Gene Upshaw, who would become the cornerstone of the Oakland offensive line well into the 1980s. Lamonica propelled the Raiders to a 13–1 won-lost record in the 1967–68 season, and they coasted to the league championship with a 40–7 victory over Houston, although they were defeated easily by the Green Bay Packers in Super Bowl II. Oakland under Davis would go on to win the two remaining AFL Western Division titles before the 1970 AFL–NFL merger.

During the first years of the new league format Oakland was a dominant franchise, winning the AFC West Division every year except 1971, and was kept out of the Super Bowls between 1970 and 1975 only by phenomenal Baltimore Colts, Miami Dolphins and Pittsburgh Steelers teams. Indeed, during the nine-year span from 1967 through 1975, the Raiders were eliminated by the team that won the Super Bowl on seven occasions (Green Bay in Super Bowl II at the end of the 1967 season, Super Bowl III champion New York in the 1968 AFL Championship Game, Super Bowl IV champion Kansas City in the 1969 AFL Championship Game, Super Bowl V champion Baltimore in the 1970 AFC Championship, Super Bowl VIII champion Miami in the 1973 AFC Championship Game, and Super Bowl IX and X champion Pittsburgh in the 1974 and 1975 AFC Championship Games). Finally, in 1976, the Raiders won their first title in Super Bowl XI under Davis's homegrown head coach John Madden. From 1970 to 1981 Oakland was able to reach the AFC Championship Game seven out of eleven years, and won two Super Bowls. They also captured additional division titles in that span.

In the 1980 offseason, star quarterback Ken Stabler attempted to renegotiate his contract with the Raiders. A veteran “gunslinger”, Stabler had won the Raiders' only title until then and had been a mainstay since his 1968 signing with the team as a protégé of Lamonica. Davis angered much of the Raider community by dealing him to the Oilers for quarterback Dan Pastorini, a trade many regarded as selfishly seeking revenge while strengthening the team's top AFC rival. Pastorini was injured in week 5, and the starting role fell to his backup, Jim Plunkett. The former Heisman Trophy-winning but little-achieved professional led the Raiders to a first-place tie with San Diego for the best AFC West record and the wild-card spot for their first playoff appearance since 1977. The Raiders defeated Stabler and the Oilers, 27–7, in the AFC wild card game, and subsequently became the third second-place team to play in the Super Bowl, joining the 1969 Kansas City Chiefs and the 1975 Dallas Cowboys. They defeated the Philadelphia Eagles, 27–10, in Super Bowl XV, enabling them to become the first wild-card team to ever win the Super Bowl. The Raiders won the AFC semifinal game over the Browns, 14–12, at Cleveland in one of the most exciting games, with a key interception of a Brian Sipe pass sealing victory in the freezing cold by Lake Erie. Then they defeated San Diego, 34–27, on the road on their march to victory in Super Bowl XV in New Orleans.

Marcus Allen, the most valuable player in the Raiders' Super Bowl XVIII victory, was ordered benched by Davis for two years following a contract dispute. Davis only commented, "He was a cancer on the team." Allen said that Davis "told me he was going to get me." He added that "I think he's tried to ruin the later part of my career. He's trying to stop me from going to the Hall of Fame. They don't want me to play." Davis called Allen's charges "fraudulent", and then-Raiders coach Art Shell said only he decided who plays. The Raiders released Allen in 1992, and he played the last five years of his 16-year, Hall of Fame career with the Kansas City Chiefs.

On February 18, 2002, Davis dealt his head coach Jon Gruden to the Tampa Bay Buccaneers in exchange for Tampa Bay's 2002 and 2003 first-round draft picks, 2002 and 2004 second-round draft picks, and $8 million in cash. His replacement, Bill Callahan, led Oakland to an 11–5 record and their third consecutive division championship. The Raiders reached Super Bowl XXXVII, where they faced Gruden, who led Tampa Bay to its first Super Bowl berth. The Buccaneers won in a 48–21 blowout, in a matchup that was termed the "Gruden Bowl". Seventeen years later, Gruden returned to the Raiders as head coach in 2018 after seven years with the Buccaneers and nine years with ESPN, although he resigned in 2021 as a result of emails leaked of Gruden making misogynistic, homophobic, and racist comments.

Although it was not apparent at the time, the Raiders' loss in the Super Bowl would be Davis' last hurrah. The Raiders would start to struggle and suffer six consecutive losing seasons from 2003 to 2009, the longest drought in franchise history. This included double-digit loss record seasons in seven consecutive years from 2003 to 2009. The team cycled through multiple head coaches. Their 2007 first overall draft pick, quarterback JaMarcus Russell, was called "the biggest draft flop in NFL history" by FoxSports.com. Davis was largely blamed, and his motto of "Just win, baby!" was mocked by many. Russell was released by the Raiders in May 2010 and never played another down in the NFL.

The 2011 Raiders' record was 2–2 at Davis' death. The day after his death, the Raiders defeated the Houston Texans 25–20 on a final play interception by safety Michael Huff in the end zone. The Raiders finished the season with a record of 8–8 and missed the playoffs, after starting the season 7–4.

Davis breached several civil rights and diversity barriers during his career with the Raiders. In 1963, the Raiders were scheduled to play a preseason game in Mobile, Alabama. In protest of Alabama's segregation laws, Davis refused to allow the game to be played there and demanded the game be moved to Oakland. He also refused to allow the players to travel to cities to play games where the black and white players would have to stay in separate hotels.

Davis was the first NFL owner to hire an African American head coach, Art Shell, and a female chief executive, Amy Trask. He also hired Tom Flores, the first Latino head coach in the league.

Davis died, aged 82, in his suite at the Hilton Hotel Oakland Airport at 2:45 a.m. PDT on October 8, 2011, in Oakland, California. Nine days later, a private service and funeral was held for Davis, who was interred at Chapel of the Chimes. In the days following the funeral, The Associated Press obtained information pertaining to Davis' death. The death certificate, issued by Alameda County, disclosed Davis had died from "an abnormal heart rhythm, congestive heart failure and a heart muscle disease". Davis had previously undergone heart surgery in 1996. Davis was also afflicted with Merkel-cell carcinoma, a rare skin cancer, and had undergone throat surgery in the days preceding his death.

There was an outpouring of support and grief in the wake of Davis' death. John Madden, who had remained close to Davis since their first meeting in 1966, lamented, "You don't replace a guy like that. No way. No damn way. You look at the things he's done that no one ever did before, being a scout, assistant coach, head coach, general manager, commissioner and owner." The Sunday following his death, the Oakland Raiders adorned their helmets with a sticker which read "Al" in Davis' memory. A league-wide moment of silence was also observed. Despite the widespread remembrance of his accomplishments, Davis' position as a controversial figure lives on as part of his legacy. Sportswriter Rick Reilly was particularly adamant that the questionable personnel decisions Davis made later in his career and his arrogant, brash personality should not be forgotten amidst sportswriters' praise of him as an innovative owner.

Davis was survived by his wife, Carol, and their only child, Mark, a graduate of California State University, Chico. Mark assumed his father's old title of managing general partner of the Raiders and with his mother owns the majority of the team. Both Mark and Carol represent the Raiders in owners' meetings. Carol suffered a serious heart attack in 1979 and was hospitalized for three weeks but was able to make a complete recovery.

Al Davis' mother Rose had lived to age 103. She died in 2001, having outlived her husband Lou by 40 years.



Monday, September 25, 2023

The Story And Significance Of Pete Rozelle - Oversaw The 1970 AFL-NFL Merger

Alvin Ray "Pete" Rozelle was an American businessman and executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retirement in November 1989. He became the youngest commissioner in NFL history at just the age of 33. He is credited with making the NFL into one of the most successful sports leagues in the world.

During his tenure, Rozelle saw the NFL grow from 12 teams to 28, oversaw the creation of large television-rights deals and the creation of Monday Night Football in 1970, oversaw the 1970 AFL–NFL merger and the creation of the Super Bowl, and helped the NFL move from a twelve-game schedule to a sixteen-game schedule. By the time of his retirement, many people considered him the most powerful commissioner in sports. He was inducted into the Pro Football Hall of Fame in 1985.

Born in South Gate, California, Rozelle grew up in neighboring Lynwood during the Great Depression. He graduated from Compton High School in 1944, with Duke Snider, lettering in tennis and basketball. He was drafted into the U.S. Navy in 1944 and served 18 months in the Pacific on an oil tanker.

Rozelle entered Compton Community College in 1946. While there he worked as the student athletic news director and also worked part-time for the Los Angeles Rams as a public relations assistant. Pete Newell, head coach for the University of San Francisco Dons basketball team, came to Compton in 1948 for a recruiting visit. Impressed by Rozelle, Newell helped arrange for him to get a full scholarship to work in a similar capacity at USF.

Rozelle enrolled at USF that year and worked as a student publicist for the USF Dons athletic department. In addition to promoting the school's football team he was able to draw national attention to the Dons' 1949 National Invitation Tournament (NIT) championship basketball team. After graduating from USF in 1950 he was hired by the school as the full-time athletic news director.

In 1952, he re-joined the Rams as a PR specialist. Leaving after three years, he held a series of public relations jobs in southern California, including marketing the 1956 Olympics in Melbourne, Australia for a Los Angeles-based company. In 1957, he returned to the Rams, a disorganized, unprofitable team, lost in the growing L.A. market, as their general manager. In spite of continued struggles on the field, including a league-worst 2–10 record in 1959, he turned them into a business success in just three years.

After Bert Bell's death in October 1959, the 33-year-old Rozelle was the surprise choice for his replacement as NFL commissioner. According to Howard Cosell in his 1985 book I Never Played the Game, the owners took 23 ballots before settling on Rozelle as NFL Commissioner at a January 26, 1960, meeting.


When he took office following the 1959 season, there were twelve teams in the NFL playing a twelve-game schedule to frequently half-empty stadiums, and only a few teams had television contracts. The NFL in 1960 was following a business model that had evolved from the 1930s. One of Rozelle's early accomplishments was helping the league adopt profit-sharing of gate and television revenues. The revenue-sharing was a major factor in stabilizing the NFL and guaranteeing the success of its small-market teams. Another important contribution was Rozelle's success in negotiating large television contracts to broadcast every NFL game played each season. In doing so, he deftly played one television network against the other. In early 1962, Rozelle was re-elected to a five-year contract to remain as commissioner, with a salary continuing at $50,000 ($503,522 in 2023 dollars) per year. Less than five months later, he was granted a $10,000 bonus ($101,715 in 2023) (for 1961) and his annual salary was increased by $10,000 to $60,000 ($604,226 in 2023).

After the assassination of President John F. Kennedy on November 22, 1963, Rozelle wrestled with the decision of whether to cancel that Sunday's games. Rozelle and White House press secretary Pierre Salinger had been classmates at the University of San Francisco, so Rozelle consulted with him. Salinger urged Rozelle to play the games, so he agreed for the schedule to proceed. Rozelle felt that way, saying: "It has been traditional in sports for athletes to perform in times of great personal tragedy. Football was Mr. Kennedy's game. He thrived on competition." After their win over the Philadelphia Eagles in Philadelphia, players on the Washington Redskins asked Coach Bill McPeak to send the game ball to the White House, thanking Rozelle for allowing the games to be played that weekend, saying that they were "playing...for President Kennedy and in his memory." There were players and news outlets that disagreed with the decision, and Rozelle subsequently thought it might have been wiser to cancel those games. The American Football League (AFL) and most major colleges did not play games that weekend.

Citing his "aptitude for conciliation" with the league's owners, his work in expanding the NFL, and his crackdown on player gambling, Sports Illustrated named Rozelle their "Sportsman of the Year" for 1963.

By 1965, the rival American Football League obtained a new NBC-TV contract and had signed a new superstar in Joe Namath. As the leagues battled to sign top talent, bonuses and salaries grew dramatically, especially after a series of "raids" on each other's talent, both signed and unsigned. The leagues agreed to a merger in 1966. Among the conditions were a common draft and a championship game played between the two league champions first played in early 1967, the AFL-NFL World Championship Game, which would eventually become known as the Super Bowl. Rozelle led negotiations with AFL and NFL executives to merge the two leagues. In October 1966, he testified in front of Congress and convinced them to allow the merger. Rozelle played an important role in making the Super Bowl the most watched sporting event in the United States.

Due to television contracts, the AFL and NFL operated as separate leagues until 1970, with separate regular season schedules, but they met in the preseason and in the championship game. Although Rozelle nominally remained the NFL commissioner, he was given broad authority over both leagues after AFL Commissioner Al Davis was forced to resign and ultimately replaced by an AFL President subordinate to the NFL Commissioner. During this time, the NFL Commissioner's office came to resemble that of the Commissioner of Baseball and Rozelle unofficially became known as the Football Commissioner although that was never an official title. Meanwhile, the AFL expanded, adding the Miami Dolphins in 1966, and the Cincinnati Bengals in 1967. Also during this period, the NFL added the Atlanta Falcons in 1966, and the New Orleans Saints in 1967. In 1970, the AFL was absorbed into the NFL and the league reorganized with the ten AFL franchises along with the previous NFL teams Baltimore Colts, Cleveland Browns, and Pittsburgh Steelers becoming part of the newly formed American Football Conference (AFC), with all of the remaining pre-merger NFL teams forming the National Football Conference (NFC). By 1970, the newly reconstituted NFL stood at 26 teams.

In 1970, Rozelle proposed his concept, Monday Night Football, to Roone Arledge, then the head of the ABC television network. After selling his idea to ABC, Monday Night Football premiered in September 1970 with the Cleveland Browns against the New York Jets; the Browns won the game, 31–21. The program is still broadcast today. Monday Night Football aired on ABC for 36 seasons (1970–2005). Except for the 1998 season in which games aired at 8:20 p.m. Eastern Time, games aired at 9:00 p.m. Eastern Time. The first broadcast announcing team was Don Meredith, Howard Cosell, and Keith Jackson. In 2006, Monday Night Football was moved to ABC's sister network ESPN. The NFL expanded by two more teams in 1976, with the addition of the Tampa Bay Buccaneers and Seattle Seahawks; this brought the league to 28 teams, which would stand as such for the rest of Rozelle's tenure as commissioner.

In the 1980s, Al Davis, owner of the Oakland Raiders franchise, sued the NFL in order to relocate the team to Los Angeles. Rozelle represented the NFL, testifying in court to block the Raiders' move. Ultimately, the NFL lost its court case with Davis, and the Oakland franchise moved to Los Angeles in 1982. The tension between Rozelle and Davis, who had wanted to be NFL commissioner, was apparent throughout the case. In January 1981, just after the case was settled, the Oakland Raiders won Super Bowl XV and Rozelle as commissioner was tasked with handing the Super Bowl Trophy to Davis. The Raiders moved back to Oakland in 1995.

Under Rozelle the NFL thrived and became an American institution, despite two players' strikes and two different competing leagues. He retired as commissioner on November 5, 1989. By the time of his resignation, the number of teams in the league had grown to 28, and team owners presided over sizable revenues from U.S. broadcasting networks.

Rozelle's legacy of equalization has been felt not only in the NFL, but also in the Australian Football League, the major Australian-rules football competition. In 1986, The AFL Commission adopted a policy of equalization based on the method pioneered by Rozelle in the NFL. It is because of this decision that expansion clubs have been able to survive, as well as older clubs with smaller support bases. An example of this is the 1996 AFL Grand Final between North Melbourne and the Sydney Swans, two teams with small supporter bases.

Rozelle was inducted into the Pro Football Hall of Fame in 1985 while still serving as its commissioner. The NFL's annual Pete Rozelle Radio-Television Award was established in 1989 to recognize "longtime exceptional contributions to radio and television in professional football", and is awarded annually by the Pro Football Hall of Fame.

In 1990, the league instituted the Pete Rozelle Trophy to honor the Super Bowl MVP, first awarded in the 1990 season at Super Bowl XXV on January 27, 1991. A month after Rozelle's death in December 1996, the NFL honored his legacy with a decal on the back of the helmets of the teams competing in Super Bowl XXXI.

In 1990, Rozelle received the Golden Plate Award of the American Academy of Achievement. He was honored with the "Lombardi Award of Excellence" from the Vince Lombardi Cancer Foundation in 1991.

For his contribution to sports in Los Angeles, Rozelle was honored by Los Angeles Memorial Coliseum commissioners with a "Court of Honor" plaque at the Coliseum.

Rozelle married Jane Coupe, an artist, in 1949. The couple had one child, Anne Marie, born in 1958. Rozelle was awarded full custody of Anne Marie after his 1972 divorce due to Coupe's alcoholism. Rozelle remarried in December 1973 to Carrie Cooke, a former daughter-in-law of Jack Kent Cooke, owner of the Washington Redskins.

On December 6, 1996, seven years after his retirement in 1989, Rozelle died of brain cancer at the age of 70 at Rancho Santa Fe, California, and was interred at El Camino Memorial Park in San Diego.



Tuesday, December 14, 2021

The Story And Significance Of Bert Bell - NFL Commissioner And Co-Founder Of The Philadelphia Eagles

De Benneville "Bert" Bell  was the National Football League commissioner from 1946 until his death in 1959. As commissioner, he introduced competitive parity into the NFL to improve the league's commercial viability and promote its popularity, and he helped make the NFL the most financially sound sports enterprise and preeminent sports attraction in the United States (US). He was posthumously inducted into the charter class of the Pro Football Hall of Fame.

Bell played football at the University of Pennsylvania, where as quarterback, he led his team to an appearance in the 1917 Rose Bowl. After being drafted into the US Army during World War I, he returned to complete his collegiate career at Penn and went on to become an assistant football coach with the Quakers in the 1920s. During the Great Depression, he was an assistant coach for the Temple Owls and a co-founder and co-owner of the Philadelphia Eagles.

With the Eagles, Bell led the way in cooperating with the other NFL owners to establish the National Football League Draft in order to afford the weakest teams the first opportunity to sign the best available players. He subsequently became sole proprietor of the Eagles, but the franchise suffered financially. Eventually, he sold the team and bought a share in the Pittsburgh Steelers. During World War II, Bell argued against the league suspending operations until the war's conclusion.

After the war, he was elected NFL commissioner and sold his ownership in the Steelers. As commissioner, he implemented a proactive anti-gambling policy, negotiated a merger with the All-America Football Conference (AAFC), and unilaterally crafted the entire league schedule with an emphasis on enhancing the dramatic effect of late-season matches. During the Golden Age of Television, he tailored the game's rules to strengthen its appeal to mass media and enforced a policy of blacking out local broadcasts of home contests to safeguard ticket receipts. Amid criticism from franchise owners and under pressure from Congress, he unilaterally recognized the NFLPA and facilitated in the development of the first pension plan for the players. He survived to oversee the "Greatest Game Ever Played" and to envision what the league would become in the future.
By early 1933, Bell's opinion on the NFL had changed, and he wanted to become an owner of a team based in Philadelphia. After being advised by the NFL that a prerequisite to a franchise being rendered in Philadelphia was that the Pennsylvania Blue Laws would have to be mollified, he was the force majeure in lobbying to getting the laws deprecated. He borrowed funds from Frances Upton, partnered with Wray, and he procured the rights to a franchise in Philadelphia which he christened as the Philadelphia Eagles.

After the inaugural 1933 Philadelphia Eagles season, Bell married Upton at St. Madeleine Sophie Roman Catholic Church in Philadelphia. Days later, his suggestion to bestow the winner of the NFL championship game with the Ed Thorp Memorial Trophy was affirmed. In 1934, the Eagles finished with a 4–7 record, The Eagles' inability to seriously challenge other teams made it difficult to sell tickets, and his failure to sign a talented college prospect led him to adduce that the only way to bring stability to the league was to institute a draft to ensure the weakest teams had an advantage in signing the preeminent players. In 1935, his proposal for a draft was accepted, and in February 1936, the first draft kicked off, at which he acted as Master of Ceremonies. Later that month, his first child, Bert Jr., was born.

In the Eagles' first three years, the partners exhausted $85,000, and at a public auction, Bell became sole owner of the Eagles with a bid of $4,500. Austerity measures forced him to supplant Wray as head coach of the Eagles, wherein Bell led the Eagles to a 1–11 finish, their worst record ever. In December, an application for a franchise in Los Angeles was obstructed by Bell and Pittsburgh Steelers owner Rooney as they deemed it too far of a distance to travel for games. During the Eagles' 2-8-1 1937 season, his second child, John "Upton", was born. In the Eagles' first profitable season, 1938, they posted a 5–6 record. The Eagles finished 1–9–1 in 1939 and 1–10 in 1940.

In December 1940, Bell conciliated the sale of Rooney's Steelers to Alexis Thompson, and then Rooney acquired half of Bell's interest in the Eagles. In a series of events known as the Pennsylvania Polka, Rooney and Bell exchanged their entire Eagles roster and their territorial rights in Philadelphia to Thompson for his entire Steelers roster and his rights in Pittsburgh. Ostensibly, Rooney had provided assistance to Bell by rewarding him with a 20% commission on the sale of the Steelers. Bell became the Steelers head coach and Rooney became the general manager.

During the training camp of Pittsburgh's inaugural season with the nickname Steelers, Bell was buoyant with optimism about the team's prospect, but he became crestfallen after Rooney denigrated the squad and flippantly remarked that they looked like the "same old Steelers" (SOS). After losing the first two games of the 1941 season, Rooney compelled Bell into resigning as head coach. Bell's coaching career ended with a 10–46–2 record, his 0.179 winning percentage is second-lowest in NFL history to only Phil Handler's 0.105 for coaches with at least five seasons. And at 36 games under .500 he held the record for futility until John McKay passed him in 1983 and Marion Campbell passed him in 1988. His first daughter and last child, Jane Upton, was born several months after the season's conclusion.
By 1943, 40% of the NFL rosters had been drafted into the United States Armed Forces for World War II. The resulting difficulty in fielding a full-strength squad led some owners to recommend the league should shut down until the war ended. Bell auspiciously argued against this as he feared they might not be able to resume operations easily after the war, and since Major League Baseball was continuing unabated, then they should also.

Throughout Bell's affiliation with the Steelers, he suffered monetarily and Rooney bought an increasing allotment of the franchise from him. Compounding Bell's problems, Arch Ward organized the All-America Football Conference (AAFC) in 1944 to displace the NFL's sovereignty in professional football. Ward's AAFC promptly began luring players to join the league, which resulted in salaries being driven up drastically. In Bill Dudley's contract proceedings with the Steelers, he attributed Bell's anxiety during the negotiations to the rivalry from the AAFC. Furthermore, by the end of 1945, the Steelers were in their most economically perilous situation in its history.

Elmer Layden was appointed the first NFL commissioner in 1941, but Ward appeared as dictating his hiring. Layden tendered his resignation for personal reasons January 1946. Bell, who was not well respected in Pittsburgh, was elected to replace him. He received a three-year contract at $20,000 per year, and transacted a sale of his stake in the Steelers to Rooney, albeit for a price Bell did not construe was full-value. He was then immediately placed at the center of a controversy wherein the owners denied Dan Reeves permission to relocate the Cleveland Rams to Los Angeles. Bell moderated a settlement, and, as a result, the Los Angeles Rams were formed. As a precondition to the Rams leasing the Los Angeles Coliseum, they signed Kenny Washington, which marked the beginning of the end of racial segregation on the field, but also caused "'all hell to break loose'" amidst the owners.

The drawing up of a regular-season schedule had been a perennial source of contention among the NFL owners since the league's inception. The crux of the problem was the scheduling of games meant weighing the interest of owners who, early in the season, wanted their franchises to confront teams that drew the largest crowds, versus owners who wanted to play the weaker franchises to pad their team's win-loss record. The resultant impasse coerced the owners, in 1946, to confer upon Bell the sole discretion in developing the league's schedule. He utilized this responsibility to, early in the season, pit the weaker teams against other weak teams, and the strong teams against other strong teams. His goal was to augment game attendances by keeping the difference in team standings to a minimum as deep into the season as possible.

On the eve of the 1946 championship game, Bell was notified that Merle Hapes and Frank Filchock of the New York Giants had been implicated in a bribing scandal. Filchock was sanctioned by Bell to play in the game but Hapes was suspended. At the next NFL owners' meeting, Bell was worried the repercussions from this event would lead to his firing. However, he was pleasantly surprised to learn that his contract would be elevated to five years at $30,000 per year. Reinvigorated with renewed support, he persuaded the owners to allow him to put sudden-death overtime into the playoffs.
Subsequently, he wrote an anti-gambling resolution into the league constitution, which empowered him with the ability to permanently ban any NFL associated personnel for betting on a game or for withholding information on a game being possibly fixed. Furthermore, to obstruct gamblers from getting inside information, he secreted the names of officials he would assign to games, and he directed each team to promulgate a precursory injury report which listed anyone who might not participate in a game. Eventually, he lobbied to get every state in the US to criminalize the fixing of sporting events and put employees on the payroll of the NFL to investigate potential betting scams.

The NFL's struggle against the AAFC generated stress on wages, attendance, marketing, and by 1949, it had prevented the NFL for showing a profit for three consecutive years. Bell and representatives from both leagues met to attempt a merger, but their efforts were fruitless. In an unrelated matter, he apprised the owners that attendance records had shown televising games locally had a negative impact on the sale of home tickets. Nevertheless, he actualized the NFL's first television contract, for the 1949 championship game. Simultaneously, he dealt with a lawsuit from Bill Radovich, who had been blacklisted for leaving the Lions and gaining employment with the AAFC. Bell and the owners were advised by John C. Jr. that this lawsuit was potentially not winnable, and the ramifications from the outcome of the case weighed heavily on Bell.

One of the primary impediments in an AAFC-NFL merger was the supposed violation of "territorial rights" claimed by Marshall. Eventually, Bell gathered enough support to effectuate a compromise with the AAFC. In late 1949, the leagues merged, and Bell would stay on as commissioner with his contract extended from five to ten years as three AAFC teams (the Cleveland Browns, San Francisco 49ers, and Baltimore Colts) were subsumed. Seeking to capitalize on the publicity of the residual rivalry, he utilized "exquisite dramatic" and business sense and allocated the 1950 opening game to a contest between the 1949 champion Eagles versus the perennial AAFC champion Browns. This game would turn out to be one of the biggest upsets in NFL history where the Cleveland Browns blown out the defending champion Philadelphia Eagles. Feeling financially secure after the merger, he purchased his first home for himself and his family in Narberth, Pennsylvania.

In 1950, Bell originated a blackout rule into the NFL which forbid all teams to televise their home games within a 75-mile radius of their stadium – except for the Rams. Consequently, the United States Department of Justice (DOJ) opened an investigation into a violation of the Sherman Antitrust Act. The Rams attendance for 1950 dropped off by 50%, and this signaled a potential financial disaster. In 1951, he licensed the DuMont Television Network to air the championship games for the next five years, and he stipulated that teams were free to develop their own television contracts independently.

However, preceding the 1951 season, he reimposed the blackout rule on all teams in the league. The DOJ filed suit over this and Bell publicly retorted, "You can't give fans a game for free on TV and also expect them to go to the ballpark"; nevertheless, the suit was ordered to trial for January 1952. After the 1951 season ended, he gained unilateral control over the setting of a television strategy for the NFL. He negotiated a deal with DuMont, which granted it the rights to nationally broadcast one regular-season game every week, and he directed that the income from this contract was to be shared equally between all the teams. In the DOJ's case, the judge ruled that the blackout policy was legal, but both Bell, and the franchises collectively, were enjoined from negotiating a TV contract; Bell was ecstatic. Later that year, Bell forced one of the owners of the Cleveland Browns to sell all of his shares in the team after Bell determined the owner had bet on Browns' football games. Although he hated to fly, at some indeterminate point, he visited the training camps of every team and lectured on the danger gamblers posed to the league.

Bell authorized a Pro Bowl to be held at the end of each season in order to showcase the talents of the best players. But in the early 1950s, on the field activities sometimes denigrated to borderline assault and battery with teams' star players being viciously targeted by opposing players. He answered charges the league was too savage by saying, "'I have never seen a maliciously dirty football player in my life and I don't believe there are any.'" Nevertheless, he ordered broadcasts to follow a strict rule of conduct whereby TV announcers would not be permitted to criticize the game, and neither fights, nor injuries, could be televised by virtue in his belief that announcers were "'salesman for professional football [and] we do not want kids believing that engaging in fights is the way to play football.'"

Bell was criticized for censoring TV broadcasts, a charge he dismissed as not pertinent because he believed he was not impeding the print media but only advertising a product. After CBS and NBC gained the rights to broadcast the games in 1956, Bell advised the franchises to avoid criticizing the games or the officials, and forewarned that TV would give "'us our greatest opportunity to sell the NFL and everyone must present to the public the greatest games ... combined with the finest sportsmanship.'" This relationship with television was the beginning of the NFL's rise to becoming America's most popular sport.

In Radovich v. National Football League, the Supreme Court ruled in Radovich's favor and declared the NFL was subject to antitrust laws, and the implication was that the legality of the draft and reserve clause were dubious. Bell pressed a case in the media that the NFL should be exempted from antitrust regulations and proffered the league was a sport and not a business. He invited an investigation from Congress with respect to the court's ruling. The House Judiciary committee, chaired by Emanuel Celler who believed the draft was illegal and should be abolished, convened in July 1957 to discuss the ramifications of the Radovich decision. Red Grange and Bell testified at the committee's solicitation and argued the draft was essential to the sport's success. Representatives of the NFLPA contradicted these statements and said the draft and the reserve clause were anti-labor, and it seemed as if Congress was going to accept their position. Faced with Congressional opposition, Bell formally recognized the NFLPA and declared he would negotiate with its representatives.

However, Bell was speaking only for himself and without the auspices of the owners. At the next owners' meeting, Rooney admonished they either had to recognize the NFLPA or remove Bell as commissioner. In order to do this, they had to agree in a vote that required a super-majority. Bell unsuccessfully attempted to persuade the owners to permit the NFLPA to act as a bargaining agent for the players. However, he did reach a compromise with the owners to get them to acquiesce to some of the NFLPA's requests for salary standards and health benefits.

For the 1958 season, the duration of timeouts was extended from 60 to 90 seconds and Bell mandated officials call a few TV timeouts during each game and the change triggered criticism from sportswriters. The 1958 championship game became the first NFL championship game decided in overtime, and it was considered to be the greatest football game ever played. The game further increased football's marketability to television advertising, and the drama associated with overtime was the catalyst. Years later, after witnessing Bell openly crying after the game, Raymond Berry attributed it to Bell's realization of the impact the game would have on the prevalence of the sport.

The death of Mara in February 1959 unsettled Bell and he experienced a heart attack later that month. He converted to Catholicism that summer because of the lifelong urging of his wife, Mara's death, and his enduring friendship with Rooney, a practicing Catholic. Bell was advised by his doctor to avoid going to football games, to which he quipped, "I'd rather die watching football than in my bed with my boots off." Bell and his children attended an Eagles game on October 11 at Franklin Field against the Steelers (both his old teams). The Eagles held complimentary box seats for him and guests to watch the game, but he preferred to buy his own tickets and sit with the other fans. Sitting towards the end of the field near the end zone during the fourth quarter of the game, he suffered a fatal heart attack and died later that day at the nearby university hospital. League Treasurer Austin Gunsel was named interim NFL commissioner for the rest of the season.

Afterwards, he was remembered as "a man of buoyant joviality, with a rough and ready wit, laughter and genuine humility and honesty, clearly innocent of pretense and [pretension]." His funeral was held at Narberth's St. Margaret Roman Catholic Church and Monsignor Cornelius P. Brennan delivered the eulogy, as close friends and admirers attended the mass. Dominic Olejniczak and all the extant owners of the NFL franchises were pallbearers. Bell was interred at Calvary Cemetery in West Conshohocken, Pennsylvania, northwest of Philadelphia.

Bell was inducted into the Professional Football Hall of Fame, the Penn Athletics Hall of Fame, the Philadelphia Sports Hall of Fame, and Haverford's Athletic Hall of Fame. The Maxwell Football Club, which he founded in 1937, has presented the best NFL player of the year with the Bert Bell Award since 1959. The Bert Bell Benefit Bowl was exhibited in his honor from 1960 through 1969.