The Story And Significance Of Don Shula - Most Wins By An NFL Coach In NFL History

Donald Francis Shula was an American professional football player and coach who served as a head coach in the National Football League from 1963 to 1995. He played seven seasons as a defensive back in the NFL. For most of his career, Shula was the head coach of the Miami Dolphins. He is the winningest head coach in NFL history with 347 career victories and 328 regular season victories.

Shula held his first head coaching position with the Baltimore Colts, whom he led for seven seasons, and spent his next 26 seasons with Miami. Shula had only two losing seasons during his 33 years as a head coach and led the Dolphins to two consecutive Super Bowl titles in Super Bowl VII and Super Bowl VIII. His first Super Bowl title during 1972 is the only perfect season in NFL history. Shula is regarded as one of the greatest coaches in NFL history.

Shula was the first head coach to appear in six Super Bowls, five with the Dolphins and one with the Colts. His six Super Bowl appearances rank second among head coaches and he has the most Super Bowl losses at four. He was also the first head coach to bring two franchises to the Super Bowl and appear in three consecutive Super Bowls, which he accomplished with the Dolphins from 1971 to 1973. Having guided Baltimore to Super Bowl III and Miami to Super Bowl VI, Shula is the only head coach to lead two franchises to their Super Bowl debut. He was inducted to the Pro Football Hall of Fame in 1997

Shula later attended Harvey High School in Painesville, Ohio, where he played on its football team starting in 1945. He did not try out for the team because of his mother's prohibition and because he was recovering from a bout of pneumonia, but an assistant football coach noticed him in a gym class and convinced him to join. Shula forged his parents' signatures to sign up.

Within weeks of joining Harvey's football team, Shula was a starting left halfback in the school's single-wing offense. He handled a large portion of the team's rushing and passing duties, and helped lead the team to a 7–3 win–loss record in his senior year. It was the first time in 18 years that Harvey High School had had a seven-win season. The team would have won a league title had it not lost an early game to Willoughby. Shula also ran the 440 at Harvey and was an 11-time letterman in his three years there.

As Shula prepared to graduate from high school in 1947, many men whose football careers were delayed by service in World War II were returning and competing for athletic scholarships. As a result, Shula was unable to get a scholarship and contemplated working for a year before going to college. That summer, however, he had a chance meeting at a gas station with former Painesville football coach Howard Bauchman, who suggested he ask about a scholarship at John Carroll University.

Shula received a one-year scholarship at the private Jesuit school in University Heights, a suburb of Cleveland. It was extended to a full scholarship after Shula performed well during his freshman year, including a victory over Youngstown State in October 1948. He ran for 175 yards and scored two touchdowns substituting for the injured starting halfback. The same year, Shula considered joining the Catholic priesthood after a three-day retreat at John Carroll, but decided against it because of his commitment to football.

During his senior year in 1950, he rushed for 125 yards in a win over a heavily favored Syracuse team.

Shula graduated in 1951 as a sociology major with a minor in mathematics, and was offered a job teaching and coaching at Canton Lincoln High School in Canton, Ohio for $3,750 a year (equivalent to $44,000 in 2023). The Cleveland Browns of the National Football League, however, selected him in the ninth round of the 1951 draft that January. Cleveland had won the NFL championship the previous year behind a staunch defense and an offense led by quarterback Otto Graham, fullback Marion Motley and end Dante Lavelli.  Shula was joined in the Browns' training camp by John Carroll teammate Carl Taseff, whom Cleveland coach Paul Brown selected in the 22nd round. Brown made the selections in part because John Carroll coach Herb Eisele attended his coaching clinics and used similar schemes and terminology as Brown did. Shula and Taseff both made the team and were its only two rookies in 1951. Shula signed a $5,000-a-year contract and played as a defensive back alongside Warren Lahr and Tommy James.

Shula played in all 12 of Cleveland's games in 1951, making his first appearance as a starter in October, and recorded four interceptions. The Browns, meanwhile, finished with an 11–1 record and advanced to the championship game for a second straight year. The team lost the game 24–17 to the Los Angeles Rams in Los Angeles.

Shula was a member of an Ohio Army National Guard unit that was activated the following January during the Korean War. Military service in Ohio and at Fort Polk in Louisiana kept Shula away from football until the unit was deactivated that November. Returning to the Browns, Shula signed a $5,500-a-year contract and played in five games at the end of the season, having become a full-time starter because of injuries to other players. The Browns again advanced to the championship game and again lost, this time to the Detroit Lions.

In early 1953, Brown traded Shula along with Taseff and eight other players to the Baltimore Colts in exchange for five Colts players including tackles Mike McCormack and Don Colo.  Before joining Baltimore, Shula finished a master's degree in physical education at Case Western Reserve University in Cleveland.

Shula signed a $6,500-a-year contract with the Colts, which was preparing for its first season after relocating from Dallas, where the franchise had been called the Dallas Texans. The team replaced an earlier Colts franchise that folded after the 1950 season. The Colts finished with a 3–9 record in 1953 despite leading the NFL in defensive takeaways, including three interceptions by Shula. Baltimore continued to struggle the following year under new head coach Weeb Ewbank, a former Browns assistant. The team again finished 3–9 for last place in the NFL West, although Shula had a career-high five interceptions.

Shula had five interceptions again in 1955, but the Colts finished 5–6–1, well out of contention for the divisional championship. Shula missed the final three games of the season because of a broken jaw suffered in a 17–17 tie with the Los Angeles Rams. Ewbank brought in future Pro Football Hall of Fame quarterback Johnny Unitas as a backup in 1956, but the Colts posted a losing record even after Unitas became the starter partway through the season. Shula had just one interception that year.

The Colts waived Shula at the end of training camp in 1957 season, and the Washington Redskins picked him up. Shula spent one season with the Redskins before retiring. In his seven NFL seasons, he played in 73 games, intercepted 21 passes and recovered four fumbles.

Shula got his first coaching job shortly after ending his playing career, signing as a defensive backs coach at the University of Virginia under Dick Voris in February 1958. Virginia finished with a 1–9 record that year. Shula got married in the summer before the season to Dorothy Bartish, who grew up near Painesville. Shula and Bartish had begun dating after he graduated from John Carroll; she was working as a teacher in Hawaii when he proposed.

After one season at Virginia, Shula moved to another defensive backs coaching job at the University of Kentucky in 1959 under head coach Blanton Collier. Collier had been an assistant to Paul Brown when Shula played in Cleveland. After one season in Kentucky, Shula got his first NFL coaching job as the defensive backfield coach for the Detroit Lions in 1960. The Lions posted winning records in each of Shula's three seasons there under head coach George Wilson and finished in second place in the NFL West in 1961 and 1962. Detroit's defense was near the top of the league in fewest points allowed when Shula coached there, including a second-place finish in 1962. The defense also led the league that year in fewest yards allowed, with 3,217. Detroit's defense featured a group of linemen dubbed the "Fearsome Foursome" in 1962, consisting of defensive tackles Roger Brown and Alex Karras and defensive ends Darris McCord and Sam Williams.

Weeb Ewbank, under whom Shula had played in Cleveland and Baltimore, was fired as the Colts' head coach in 1963 following three disappointing seasons and disagreements over team strategy and organization with owner Carroll Rosenbloom. Rosenbloom immediately named Shula as the team's next head coach, having recruited him for the job earlier.

Shula was only 33 years old, making him the youngest coach in league history at the time, but Rosenbloom was familiar with his personality and approach from his playing days in Baltimore. While Rosenbloom said he realized he was "out on a limb" in hiring Shula, he felt it would bring a sense of team spirit back to the Colts. While Shula had only been an average player, he was "always... taking pictures, talking football", said Rosenbloom. "He had always wanted to coach".

Shula lost his first regular-season game, a September 15 matchup against the Giants. The 1963 Colts won their next game, however, and went on to finish the season with an 8–6 record for third place in the NFL West. The team was still led by Johnny Unitas, who was Shula's teammate during his final year as a player in Baltimore and had helped the Colts win championships in 1958 and 1959. The team's primary receivers were end Raymond Berry and tight end John Mackey, while defensive end Gino Marchetti anchored the defense.

Shula guided the team to a 12–2 record in his second year as coach. That put the Colts on top of the NFL West and earned them a spot in the NFL championship against the Browns, which by then were coached by Collier.  The Colts were heavily favored to win even by sportswriters in Cleveland, due in large part to their strong receiving corps and Unitas, who had 2,824 passing yards and won the league's Most Valuable Player award. Halfback Lenny Moore also had 19 touchdowns, setting an NFL record. In addition to having the NFL's top-scoring offense, the Colts defense allowed the fewest points in the NFL.  Before the championship, Collier said Shula had always thought about coaching even during his playing career, giving him "the experience of a man in the profession for ten years".  The Colts, however, lost to the Browns 27–0 in the title game. Despite the loss, Shula won the NFL's Coach of the Year Award.

The Colts tied the Green Bay Packers with a 10–3–1 record at the end of the 1965 season, forcing a playoff to determine which of them would play in the championship game. The Colts had lost twice to the Packers during the regular season, and Unitas and backup Gary Cuozzo were sidelined by injuries as the playoffs approached.[36] Baltimore got out to a 10–0 lead at halftime while using halfback Tom Matte at quarterback, but the Packers, coached by Vince Lombardi, made a comeback in the second half and tied the score at the end of regulation. The Colts stopped the Packers on their opening drive in the sudden-death overtime, but the ensuing drive ended with a missed field goal by placekicker Lou Michaels. The Packers then drove for a field goal of their own, winning 13–10. Shula said after the game that while his team could not expect to execute its usual strategy without Unitas and Cuozzo, the Colts "don't belong in this league" if they could not beat Green Bay once in three tries.

The Colts fell to second place in the NFL West the following season, the first year a Super Bowl was played between the NFL champion and the winner of the rival American Football League.[38] In 1967, the Colts again failed to make the playoffs despite a regular-season record of 11–1–2, losing the newly created Coastal Division on a tiebreaker with the Los Angeles Rams because the Rams scored more points in the games between the two clubs. The Colts' only loss was a 34–10 setback to the Rams at the Los Angeles Memorial Coliseum on the final Sunday of the season. Though the season ended in disappointment, Shula won his second Coach of the Year award, and Unitas was again the league's MVP.

Before the 1968 season began, Unitas injured his elbow and was replaced by backup Earl Morrall. Expectations for Morrall were low, but the veteran quarterback led the Colts to a string of wins at the beginning of the season. Shula tried to ease Unitas back into the lineup, but the quarterback's injury flared up numerous times, culminating with a game against Cleveland in which he had just one completion and three interceptions. That turned out to be the only loss of the season for Baltimore, which finished with a league-leading 13–1 record. The Colts beat the Minnesota Vikings in the Western Conference championship game, and then beat the Browns 34–0 in the NFL Championship Game the following week. That set up a matchup with the New York Jets in Super Bowl III. The Jets were coached by Ewbank, and led by quarterback Joe Namath, who guaranteed a victory before the game despite being the underdog. New York won the game 16–7.

Shula spent one more season as the head coach of the Colts, who posted an 8–5–1 record in 1969 and missed the playoffs. He compiled a 71–23–4 record in seven seasons in Baltimore, but was just 2–3 in the postseason, including upset losses in the 1964 NFL Championship Game and Super Bowl III, where the Colts were heavy favorites.

The relationship between Shula and Rosenbloom had soured after Shula's Super Bowl loss in 1969, and when Miami Dolphins owner Joe Robbie offered the coach a $70,000-a-year contract, the powers of general manager, and a 10% ownership stake in the AFL team after that season, he jumped at the opportunity. Rosenbloom cried foul at an NFL meeting in 1970 in Hawaii, alleging that Robbie's hiring of his coach violated the league's prohibition on tampering, or negotiating to hire other teams' employees without seeking permission. Shula and Robbie hoped that Shula's ownership stake and status as his own general manager would avoid tampering penalties under an exception for an employee leaving a club to "better himself". League commissioner Pete Rozelle found the Dolphins in violation of the tampering policy because they did not seek permission to negotiate and did not notify the Colts of the hiring before its announcement. As punishment, Rozelle awarded the Colts Miami's first-round pick in 1971.

The Dolphins had been one of the AFL's worst teams in the years leading up to Shula's hiring, which came as the AFL and NFL prepared to merge starting in the 1970 season. Between the team's founding in 1966 and the 1969 season, the Dolphins won no more than five games in any season under coach George Wilson.

Shula led Miami to immediate success, delivering a 10–4 win–loss record in the 1970 season and a 10–3–1 record the following year, when the team won the AFC championship but lost Super Bowl VI to the Dallas Cowboys by a score of 24–3. The team's stars included several future Pro Football Hall of Fame members: quarterback Bob Griese, fullback Larry Csonka, guard Larry Little, center Jim Langer, linebacker Nick Buoniconti and wide receiver Paul Warfield, whom Shula acquired from the Browns in 1970 for a first-round draft pick.

Shula's Miami teams during his first decade as coach were known for great offensive lines, led by Larry Little, Jim Langer, Bob Kuechenberg and Norm Evans, strong running games featuring Csonka, Jim Kiick, and Mercury Morris, quarterbacking by Griese and Earl Morrall and excellent receivers in Warfield, Howard Twilley and Jim Mandich. The Dolphins' defense was known as "The No-Name Defense", though it had a number of outstanding players, including defensive tackle Manny Fernandez, linebacker Nick Buoniconti, and safeties Dick Anderson and Jake Scott.

In 1972, Shula led Miami to the NFL's first and only perfect season, ending with a 17–0 record and a 14–7 victory in Super Bowl VII over the Washington Redskins. No other team has since equaled that feat; the 2007 Patriots went undefeated until losing to the New York Giants in the Super Bowl. Shula strung together the wins despite the loss of his quarterback, Griese, due to injury in the fifth game of the season. He was replaced by 38-year-old Earl Morrall, who had been the backup to Unitas during Shula's years in Baltimore. Griese was able to return for the playoffs, leading the team in the Super Bowl win. That season, Shula would also be the first American professional football coach to reach 100 wins in his first decade as a head coach.

Shula's 1973 team lost its second game of the season to the Oakland Raiders, ending an overall winning streak that stretched to 18 games. That run is tied for the third-longest in league history. The team finished with a 12–2 regular-season record and went on to win a second Super Bowl in a row, defeating the Minnesota Vikings 24–7.

The 1974 Dolphins had a chance to win a third title in a row, but they fell to the Oakland Raiders 28–26 in an AFC divisional playoff game. With 35 seconds remaining in the game, Oakland quarterback Ken Stabler was in the process of being sacked by Dolphins defensive end Vern Den Herder when, just before he was tackled, he completed a desperation forward pass to his running back Clarence Davis in the game's final moments — since dubbed The Sea of Hands play. The Dolphins team was decimated the following season by the creation of the now-defunct World Football League and their inability to match contract offers from the rival league to three of its star players: Csonka, Warfield and Jim Kiick. All three left to join the Memphis Southmen for the 1975 season.

Shula led the team to more winning seasons through the 1970s and into the 1980s, only posting a losing record once, in 1976 when the team finished 6–8. The team advanced to the playoffs in 1978, 1979 and 1981, but lost in the first round each time. The playoff loss in the 1981 season against the San Diego Chargers was a hard-fought back-and-forth battle that many sportswriters, players and coaches consider one of the greatest games ever played. Shula called it "maybe the greatest ever". The Chargers won the so-called Epic in Miami 41–38 with a field goal in double-overtime.

In 1982, Shula's team advanced through the playoffs to the Super Bowl during the strike-shortened season, but lost the championship to the Washington Redskins. The offense was led by David Woodley and Don Strock, who shared duties at quarterback following Griese's retirement after the 1980 season, and fullback Andra Franklin, who was second in the NFL in rushing. The defense, one of the best in the league, was nicknamed the "Killer Bees" because six starters' last names began with "B", including defensive tackle Bob Baumhower, linebacker Bob Brudzinski and safeties Lyle Blackwood and his brother Glenn Blackwood.

The 1983 season marked the beginning of a new era in Miami with the selection of quarterback Dan Marino out of the University of Pittsburgh in the first round of the NFL draft. Marino won the starting job halfway through the 1983 regular season, and by 1984, the Dolphins were back in the Super Bowl, due largely to Marino's record 5,084 yards through the air and 48 touchdown passes. The Dolphins, however, lost the game to the San Francisco 49ers, then led by quarterback Joe Montana.

Over the years, Shula's relationship with Robbie chilled considerably, in part due to Robbie's unwillingness to spend money on higher-profile players, which led to contract holdouts by Marino and linebacker John Offerdahl. Shula's power over the Dolphins as general manager and part-owner of the team also led to conflict that at times burst into public view. When Shula arrived late to a banquet celebrating Miami's 1974 Super Bowl win, Robbie ordered Shula to "get the hell into the room," to which Shula replied that he'd "knock you on your ass" if Robbie shouted at him again.

One of the few times Shula came close to leaving Miami was during the 1983 season, when Donald Trump, the owner of the New Jersey Generals in the upstart United States Football League, offered Shula a $1 million-a-year contract–a significant increase from the $450,000 Shula was earning at the time with the Dolphins. Trump said the negotiations were derailed when Shula insisted on obtaining a rent-free apartment at Trump Tower. Shula broke off the negotiations and called the courtship "a huge distraction", deciding to stay in Miami. Years later, Larry Csonka, by then an executive with the Jacksonville Bulls, said that he believed Shula would have taken the job with Trump's team, but he was angered at being "thrown out to the press" by Trump.

After the 1984 season, Shula's teams posted only one losing record, but they never again advanced to the Super Bowl. The Dolphins reached the playoffs in 1985, 1990, 1992, 1994, and 1995, Shula's final season. On October 2, 1994, Don Shula's Miami Dolphins defeated son David Shula's Cincinnati Bengals by a score of 23–7. Dubbed the “Shula Bowl”, it marked the first time in NFL history that a head coaching matchup featured father against son. Shula's retirement in 1996 was tinged by speculation that he was forced out by Wayne Huizenga, a businessman who took full ownership of the team in 1994 from the Robbie family, who inherited it after Robbie's death in 1990. Shula said he was "at peace with myself" in making the decision to step away from the game at 66 years old. He finished his coaching career with a 328–156–6 regular-season record, giving him the all-time lead in wins for an NFL head coach.

Shula changed his coaching strategy as his personnel changed. His Super Bowl teams in 1971, 1972, 1973, and 1982 were keyed by a run-first offensive strategy and a dominating defense. In the years when Marino was quarterback, the team leaned on its offense, and particularly its passing attack, to win games. "I've been accused of being a conservative, 'grind'em-out' kind of coach, because that was the style of my teams in 1972–73, but I point out that when I was at Baltimore, and Johnny Unitas was my quarterback, we used to have a wide-open, explosive passing attack," Shula said in 1985. "And when I came down to Miami, I didn't try to jam the Unitas style down the throat of Bob Griese, who was a different kind of quarterback, nor did I try to force the Griese style on Marino when he came along."

Shula entered the branding business in 1989, lending his name to a steakhouse owned by the wealthy Graham family, who became friends with Shula and his family after the Shulas moved to the Graham-developed suburb of Miami Lakes. Dozens of Shula-branded restaurants opened in the ensuing years, primarily in Florida, including steakhouses, burger restaurants and bars. Shula also put his name on other Graham-owned properties in 1991, including the family's hotel in Miami Lakes where his first steakhouse was located. It was renamed Don Shula's Hotel & Golf Club in exchange for an equity stake in the family's hospitality division. He remained active in the branding business during his retirement, and the company bearing his name expanded, although his son Dave assumed management of the firm during his later years.

Shula also became a frequent product promoter in his later years, working for Miami-based auto dealership Warren Henry, HearUSA hearing aids, NutriSystem diet plans, Humana health insurance and Budweiser beer, among others. In 2007, he joined his wife Mary Ann in promoting NutriSystem diets geared for people age 60 and older. "If it's something I feel fits into my personality, what I feel is important and what I actually do, then I'll do it. It's all things that I enjoy doing and take a lot of pride in representing," he said in 2012. As part of a government public awareness campaign, Shula was the first American to enroll in the Medicare Part D prescription drug plan, just after midnight on November 15, 2005.

After Shula's retirement, he was named the Dolphins' vice-chairman. He maintained other connections to football in retirement, often appearing in ceremonial roles. In 2003, at Super Bowl XXXVII in San Diego, he performed the ceremonial coin toss to end the pregame ceremonies. In 2007, at Super Bowl XLI in Miami Gardens, Shula took part in the Vince Lombardi Trophy presentation. On February 3, 2008, he attended Super Bowl XLII in Glendale, Arizona, in which the Patriots could have matched his Dolphins team's perfect season, but lost.

Shula was also an avid golfer after his coaching career and had a home near the Indian Creek Country Club in the wealthy enclave of Indian Creek, Florida as well as a condominium overlooking the Links at Pebble Bay in Pebble Beach, California. On March 25, 2007, Shula presented the Winners Cup to Tiger Woods, winner of the 2007 WGC-CA Golf Tournament held at the Doral Resort in Miami.

Shula was involved in a number of activities outside of sports. In 2011, he received the Ellis Island Medal of Honor in recognition of his humanitarian efforts. And at John Carroll University, he endowed the Don Shula Chair in Philosophy, which supports the Philosophy Department by presenting programs of interest to philosophers and the general public.

Shula suffered from sleep apnea and heart issues toward the end of his life, and had a pacemaker implanted in 2016. Shula died on May 4, 2020, at the age of 90 at his home in Indian Creek.

Shula married Painesville, Ohio native Dorothy Bartish, with whom he was in a relationship since high school, on July 19, 1958, after his playing career ended. They had five children: Dave, Donna , Sharon, Anne, and Mike. Dorothy died of breast cancer on February 25, 1991, aged 57. That same year, the Don Shula Foundation for Breast Cancer Research was founded.

He married his second wife, Mary Anne Stephens, on October 15, 1993. They resided in the Indian Creek home Mary Anne had received in her divorce settlement from her third husband, investment banker Jackson T. Stephens. The couple split their time between Indian Creek and a home in San Francisco where they stayed during Florida's hurricane season.

Shula was a devout Roman Catholic throughout his life. He said in 1974, at the peak of his coaching career, that he attended Mass every morning. Shula once considered becoming a Catholic priest, but decided he could not commit to being both priest and coach.

Shula set numerous records in his 33 seasons as a head coach. He is the all-time leader in victories with 347 when including the postseason. He is first in most games coached, with 526, most consecutive seasons coached, with 33, and Super Bowl losses with four, tied with Bud Grant, Dan Reeves, and Marv Levy. His teams won 15 division titles, six conference title wins, two NFL championships and six Super Bowl appearances.

Shula's teams were consistently among the least penalized in the NFL.

Shula was known as a tough and practical coach who worked players hard and put an emphasis on discipline, which helped reduce errors in games. However, while he looked the tough-guy part, Shula paired it with a sharp football mind that helped keep him ahead of the competition.

During the last 20 years of his coaching career, Shula served on the NFL's Competition Committee, an era when the body pushed through rules that made the league more pass-oriented.

Shula had a winning record against almost every coach he faced, with seven exceptions: Levy, against whom he was 6–14 during the regular season and 0–3 in the playoffs; John Madden, against whom he was 2–2 in the regular season and 1–2 in the playoffs for a total of 3–4; and Bill Cowher, against whom Shula was 1–2 late in his career. Shula also had losing records against Tom Flores (1–6) Raymond Berry (3–8), Walt Michaels (5–7–1), and Vince Lombardi (5–8).

Shula has the distinction of having coached five different quarterbacks to Super Bowl appearances: Johnny Unitas and Earl Morrall in 1968, Bob Griese in 1971, 1972, and 1973, David Woodley in 1982, and Dan Marino in 1984, three of them future Hall of Famers. He also coached Johnny Unitas to another World Championship appearance in the pre-Super Bowl era in 1964. The only other NFL coach to approach this distinction is Joe Gibbs, who coached four Super Bowls with three different quarterbacks — Joe Theismann, Doug Williams, and Mark Rypien — winning three times.

Shula was added to the Miami Dolphin Honor Roll on November 25, 1996, not long after he retired. He was inducted into the Pro Football Hall of Fame in 1997. In 1999, Shula was honored with the "Lombardi Award of Excellence" from the Vince Lombardi Cancer Foundation. The award was created to honor coach Vince Lombardi's legacy, and is given annually to an individual who exemplifies the spirit of the coach. On January 31, 2010, a statue of him was unveiled at Hard Rock Stadium, where the Dolphins play. The stadium's street address is 347 Don Shula Drive, making reference to his career win total. In 2011, he was added to a Walk of Fame outside the stadium, and in 2013 he attended a White House ceremony honoring the 1972 team's perfect season.

Shula is honored at the Don Shula Stadium at John Carroll University, which was named after him when it opened in 2003, and the Don Shula Expressway in Miami, which was dedicated in 1983. Since 2002, an annual college football game between South Florida schools Florida Atlantic and FIU is named the Shula Bowl in his honor. The game's winner receives a traveling trophy named the Don Shula Award.

The Story And Significance Of Chuck Noll - Head Coach For Four Super Champion Pittsburgh Steelers Teams

Charles Henry Noll was an American professional football player and head coach. Regarded as one of the greatest head coaches of all time, his sole head coaching position was for the Pittsburgh Steelers of the National Football League from 1969 to 1991. When Noll retired after 23 years, only three other head coaches in NFL history had longer tenures with one team.

After a seven-year playing career that included two NFL Championships as a member of his hometown Cleveland Browns and several years as an assistant coach with various teams, in 1969 Noll took the helm of the then moribund Steelers (which had played in only one post-season game in its previous 36 years, a 21–0 loss), and turned it into a perennial contender. As a head coach, Noll won four Super Bowls, four AFC titles and nine Central Division championships, compiled a 209–156–1 (.572) overall record, a 16–8 playoff record and had winning records in 15 of his final 20 seasons. His four Super Bowl victories rank second behind Bill Belichick for the most of any head coach in NFL history. His four Super Bowl wins are the most ever by a coach without a Super Bowl loss.

Between his playing and coaching tenures, Noll won a total of seven NFL Championships as well as one AFL Championship and was elected to the Pro Football Hall of Fame in 1993, his first year of eligibility.

Noll built the team through astute drafting and meticulous tutoring. During his career, he was notable for the opportunities he gave African Americans, starting the first black quarterback in franchise history and hiring one of the first black assistant coaches in league history. He was often credited with maintaining the morale of Western Pennsylvania, despite the region's steep economic decline in the late 20th century, by creating a team of champions in the image of its blue-collar fan base.

Noll played running back and tackle on the high school football team, winning All-State honors. During his senior year, he was named to the "All Catholic Universe" team by the Diocese of Cleveland newspaper. Noll was also a wrestler while in high school.

Noll planned to attend Notre Dame, but during a practice before his freshman year he suffered an epileptic seizure on the field. Notre Dame coach Frank Leahy refused to take the risk of allowing Noll to play there and so Noll accepted a football scholarship to the University of Dayton. Noll graduated with a degree in secondary education. As a member of the Flyers, he was a lineman, linebacker and a co-captain, and acquired the nickname, the "Pope," for his "'infallible' grasp of the game."

Noll was selected by the Cleveland Browns in the 20th round of the 1953 NFL draft (239th overall). During his first year, the Browns lost to the Detroit Lions in the NFL championship. The next two years, however, the Browns were NFL champions, and Noll finished his NFL career with eight interceptions, three fumble recoveries, and a touchdown on one of each.

Although the undersized Noll was drafted as a linebacker, Coach Paul Brown used him as one of his "messenger guards" to send play calls to the quarterback, beginning with Otto Graham. Brown recalled that Noll soon "could have called the plays himself without any help from the bench. That's how smart he was."[8] According to Art Rooney, Jr., director of scouting for the Steelers before and during most of Noll's tenure. However, Noll felt demeaned by Brown's use of him in that way and "disliked the term 'messenger boy' so much that as coach of the Steelers he entrusted all the play calling to his quarterbacks."

Noll was paid only $5,000 per season with the Browns and so while there he acted as substitute teacher at Holy Name High School and sold insurance on the side. During that period Noll also attended Cleveland-Marshall College of Law at night. He told Dan Rooney that he decided against becoming a lawyer because "he didn't really like the constant confrontation and arguments that come with being a lawyer."

When Noll lost the starting guard position to John Wooten, he chose to retire at age 27 expecting to begin his coaching career at his alma mater. He was surprised, however, when he was not offered an open position on the University of Dayton coaching staff. He was offered a position by Sid Gillman on the staff of the Los Angeles Chargers, during its inaugural season.

Noll was an assistant coach for the American Football League's then Los Angeles and later San Diego Chargers from 1960 to 1965. He then became assistant to head coach Don Shula of the NFL Baltimore Colts from 1965 to 1968, when he was selected as the Pittsburgh Steelers' head coach.

Noll is considered part of Sid Gillman's coaching tree. He later remembered Gillman as "one of the game's prime researchers and offensive specialists. In six years, I had more exposure to football than I normally would have received in 12 years." During Noll's six-year tenure with the Chargers, where he was defensive line coach, the defensive backfield coach and defensive coordinator, the team appeared in five AFL championship games. Gillman said that Noll "had a great way with players," specifically "If a guy didn't do the job expected, Chuck could climb on his back." Massive defensive tackle Ernie Ladd said that Noll was a "fiery guy" but also "the best teacher I ever played under." "He and I were always fighting, always squabbling, but he had a great way of teaching. I take my hat off to Chuck. He was one of the main reasons for our success." The defensive line under Noll became known as the "Fearsome Foursome," and during 1961 defensive end Earl Faison was named AFL rookie of the year.

During Noll's time at Chargers, Al Davis was also an assistant and scout. Davis would later become coach and general manager of the Oakland Raiders, the principal AFC rival of the Steelers' in the 1970s.

With the Colts, Noll was defensive backfield coach and later defensive coordinator. Together with assistant coach Bill Arnsparger the Colts employed shifting alignments of rotating zone and maximum blitz defensive packages. In 1968, Noll's last season as defensive coordinator, the Baltimore Colts compiled a 13–1 record in the regular season and tied the NFL season record for fewest points allowed (144).

Shula was impressed by Noll's approach: "He explained how to do things and wrote up the technique. He was one of the first coaches I was around that wrote up in great detail all of the techniques used by players—for example, the backpedal and the defensive back's position on the receiver. He was like a classroom teacher."

The Colts won the NFL championship by routing the Cleveland Browns 34–0 in Cleveland, but were shocked by the upstart AFL champion New York Jets, 16–7, in Super Bowl III at the Orange Bowl in Miami. The next day, Noll interviewed for the head coach position in Pittsburgh.

At age 37, Noll was named the 14th head coach of the Pittsburgh Steelers on January 27, 1969, after Penn State coach Joe Paterno turned down an offer for the position.[20] At the time of his hiring, he was the youngest head coach in the NFL. Steelers owner Art Rooney would later credit Don Shula as the person who recommended Noll as a head coach.

Noll implemented a defensive system in Pittsburgh that became the legendary "Steel Curtain" defense. His coaching style earned him the nickname of The Emperor Chaz by sports announcer Myron Cope. Noll was the first head coach to win four Super Bowls (IX, X, XIII, XIV).

The key to Noll's coaching success during this run was the Steelers' skill in selecting outstanding players in the NFL college player draft. Noll's first round-one pick was Joe Greene, a defensive tackle from North Texas State, who went on to become a perennial All-Pro and anchor the defensive line. During the next few years, the Steelers drafted quarterback Terry Bradshaw (Louisiana Tech) and running back Franco Harris (Penn State) as round one picks. In the 1974 draft, Noll and the Steelers achieved a level of drafting success never seen before or since, when they selected four future Hall of Fame players with their first five picks: wide receivers Lynn Swann and John Stallworth, middle linebacker Jack Lambert, and center Mike Webster. To this day, no other draft by any team has included more than two future Hall of Famers.

A meticulous coach, Noll was known during practice to dwell on fundamentals—such as the three-point stance—things that professional players were expected to know. For instance, Andy Russell, already a Pro Bowl linebacker before Noll arrived and one of the few players Noll kept after purging the roster his first year, was told by Noll that he didn't have his feet positioned right. As a result of Noll's attention to detail, Russell went on to become a key member for the first two Super Bowl teams and started the linebacker tradition that continues today in Pittsburgh.

Noll was a well-read man who valued education and expected likewise from his team, so he sought players who studied useful or practical subjects in college and had interests outside of football. "I didn't want to pick guys who just took wood shop or some other easy course they could breeze through to play football." he explained.

While most of his contemporaries, as well as current NFL head coaches, enforced strict curfew rules on its players, Noll was very lax on off-the-field behavior. This was shown at Super Bowl IX. While Noll's counterpart – Minnesota Vikings head coach Bud Grant – strictly kept his team in their hotel rooms except for practice before the game, Noll told his team upon arriving in New Orleans to go out on Bourbon Street "and get the partying out of your system now."

The hallmark of the team during the 1970s was a stifling defense known as the Steel Curtain. Linemen L. C. Greenwood, Joe Greene, as well as Ernie Holmes and Dwight White, linebackers Jack Ham, and Jack Lambert had a collective level of talent unseen before in the NFL.

The teams that won Super Bowls IX and X used a run-oriented offense, primarily featuring Franco Harris and blocking back Rocky Bleier. Over the next few years, Terry Bradshaw matured into an outstanding passer, and the teams that won Super Bowls XIII and XIV fully utilized the receiving tandem of Lynn Swann and John Stallworth.

Noll was notoriously shy and did not like the media or give many interviews. His 1970s teams were so talented that his contributions as head coach (and architect of the team) often were overlooked.

The first half of the 1980s would see the team continue their excellence, making the playoffs for three straight years from 1982 to 1984, even as they failed to reach the Super Bowl, but as the team, facing a spate of injuries and departures to their Super Bowl-winning teams by the decade's second half, began to skid and would see three losing seasons from the years 1985 to 1989.

In 1989, Noll was recognized as NFL Coach of the Year, when he guided the Steelers into the second round of the playoffs. The team was not especially talented and lost its first two regular-season games by scores of 51–0 and 41–10. However, Noll kept the team focused and its play steadily improved enough to make the playoffs and play competitively in two playoff games; Noll went a combined 16–16 in his last two seasons at the helm of the Steelers.

Noll retired as Steelers head coach after the 1991 season with a career record of 209–156–1, including regular season and postseason games. He was elected to the Pro Football Hall of Fame two years later, in 1993.

Noll maintained a residence in suburban Pittsburgh, and also spent time at his Florida home. The Pittsburgh Steelers gave him a gift of a stationary bicycle, which he avidly used. Noll's mobility was limited by chronic back problems.

Noll held the ceremonial title of administration adviser in the Pittsburgh Steelers' front office but had no real role in the team's operations after his retirement. He spent about half the year in Pittsburgh with his wife Marianne. Their son, Chris, is a teacher in a private high school in Connecticut.

Noll died of natural causes in his Sewickley, Pennsylvania, condominium on June 13, 2014, after suffering for several years from Alzheimer's disease, a heart condition, and back problems. Noll's funeral was held on June 17, 2014, at St. Paul's Cathedral in Pittsburgh.

Noll's legacy includes providing opportunities for African Americans. Under Noll, Joe Gilliam became the league's first African American starting quarterback just a few seasons after the AFL started Marlin Briscoe, and James Harris (Gilliam started ahead of Terry Bradshaw briefly during the 1974 season). In January 1975, Franco Harris became the first African American to win the Super Bowl MVP award.

During the 1980s, Tony Dungy, who played for two seasons under Noll in the late 1970s, got his start as an NFL assistant coach, initially as the Steelers' defensive backs coach, and later he became the first African-American coordinator (defensive) in the NFL. Noll strongly promoted Dungy as a well-qualified head coaching candidate, but it did not happen for Dungy with the Steelers when Noll retired after the 1991 season. However, Dungy did become head coach of the Tampa Bay Buccaneers and later became the first African American coach to win a Super Bowl (XLI) with the Indianapolis Colts.

On August 2, 2007, the field at St. Vincent Seminary in Latrobe, Pennsylvania, was dedicated and renamed Chuck Noll Field in honor of the former coach. For more than 40 years the Steelers have held their summer camp at St. Vincent College, as it was Noll's idea to take the team away from the distractions in the city to prepare for the season each year.

Noll was honored on October 7, 2007, at Heinz Field during the Pittsburgh Steelers' pre-game ceremonies.

On September 30, 2011, Pittsburgh honored Noll by naming a new street after him. Chuck Noll Way connects North Shore Drive to West General Robinson St. The street runs along Stage AE, on the North Shore of Pittsburgh.

The Story And Significance Of John Mackey - Three Time All-Pro And Super Bowl V Winner

John Mackey was an American professional football player who was a tight end for the Baltimore Colts and the San Diego Chargers. He was born in Roosevelt, New York. and attended Syracuse University. He was the first president of the National Football League Players Association (NFLPA) following the AFL-NFL merger, serving from 1970 to 1973. Mackey was also a major reason the NFLPA created the "88 Plan", which financially supports ex-players who required living assistance in later years.

A five-time Pro Bowler, Mackey was inducted into the Pro Football Hall of Fame in 1992, the second pure tight end elected and is widely regarded as one of the greatest tight ends ever.

Mackey played three seasons at Syracuse University (1960–1962), alternating between the running back, tight end, and wide receiver position. His first two seasons were on the same team as Ernie Davis, the 1961 Heisman Trophy winner. Mackey caught a total of 27 passes for 481 yards and 5 touchdowns, while also rushing for 259 yards and 4 more scores. As a Junior, he set a school record with 321 receiving yards, and caught 4 passes in Syracuse's 15–14 win over the University of Miami in the 1961 Liberty Bowl. In Mackey's three seasons, Syracuse had a 20–10 record and won the Liberty Bowl each year. In addition to playing football at Syracuse he was also a member of the lacrosse team.

Mackey was drafted by the Baltimore Colts with the 19th pick in the second round of the 1963 NFL Draft. As a rookie, he averaged over 20 yards per catch, scored seven touchdowns, and earned a trip to the Pro Bowl. He also returned 9 kickoffs for 271 yards, an average of 30 yards per return.

He went on to play a total of 10 NFL seasons as tight end, and became known for his size and speed. Mackey played his first nine seasons with the Colts. After losing his starting role to Tom Mitchell entering the 1972 regular season, he requested to be traded. Colts general manager Joe Thomas placed him on the team's retired list instead, prompting Mackey to demand being put on waivers. He was not claimed by any team in an attempt by franchise owners to blackball him for having been the president of the National Football League Players Association (NFLPA). He eventually signed with the San Diego Chargers on September 18, 1972, after being contacted by the team's defensive backs coach Willie Wood hours after clearing waivers. He retired as an active player at the end of the 1972 season. Although a knee injury forced him into early retirement, Mackey only missed one game in his whole career.

During his 10 seasons in the NFL, Mackey scored 38 touchdowns and caught 331 passes for 5,236 yards. He also rushed 19 times for 127 yards. His career yards per catch average of 15.8 is currently the second-highest total among all Hall of Fame tight ends, trailing only Jackie Smith.

Mackey played in Super Bowl V on January 17, 1971. He was involved in a famous game-changing play where he caught a record-setting 75-yard touchdown pass from quarterback Johnny Unitas after the ball was deflected twice, once by fellow Colts player Eddie Hinton and once by opposing Dallas Cowboys defenseman Mel Renfro. Baltimore won the game 16–13, following a 32-yard field goal by Jim O'Brien with five seconds left.

During his playing career, Mackey played in five Pro Bowls, including in his rookie season. He was also named All-NFL three times. In 1992, Mackey was inducted into the Pro Football Hall of Fame, becoming only the second pure tight end to be awarded this honor.

Mackey has been included in several lists of great NFL players. In 1999, The Sporting News ranked Mackey at 48 on their list of "The 100 Greatest Football Players." He also placed at number 42 on the NFL Network's list of the "Top 100 Football Players" in 2010.

In 2001, the John Mackey Award was established by the Nassau County Sports Commission. The award is given yearly to the top college tight end. On September 15, 2007, Mackey's alma mater, Syracuse University, retired number 88 in his honor.

On September 27, 2017, Mackey was installed, posthumously, into the Nassau County High School Athletic Hall of Fame as an athlete. His widow, Sylvia, accepted the honor on his behalf. This was the third class of the Hall of fame, which is housed in the renovated Nassau County Veterans' Memorial Coliseum.

In 1970, Mackey became the first president of the National Football League Players Association following the merger of the National Football League and the American Football League. Although the NFL and AFL each had a candidate for president in mind, Mackey emerged as the leader both sides could agree on. Mackey held the position of president until September 1973.

In his first year as president, Mackey organized a strike following a lockout by owners, with NFL players seeking additional pension contributions and insurance benefits, as well as higher pre- and post-season pay. The strike resulted in increased fringe benefits for NFL players totalling more than $12 million. According to former teammate Ordell Braase, Mackey "had a vision for that job, which was more than just putting in time and keeping the natives calm. You don't get anything unless you really rattle the cage." In 1972, Mackey became the lead plaintiff in a court action which led to the overturning of the so-called "Rozelle Rule," which limited a player's ability to act as a free agent. In 1976, the Rozelle Rule was ruled to violate antitrust laws in Mackey v. NFL.

Several years after retiring from the NFL, Mackey began experiencing symptoms of dementia. In one incident at an airport checkpoint, Mackey refused to remove his Super Bowl and Hall of Fame rings at the metal detector. When a guard insisted he take them off, Mackey bolted through the checkpoint. It took four guards to subdue him. "I'm just so thankful they didn't shoot him because they had no idea about his mental condition," His wife Sylvia said after the incident. "They easily could have mistaken him for being a bomb-toting terrorist."

Mackey's condition worsened, and his family was forced to put him into a full-time assisted living facility. Although Mackey received a small pension, it was not sufficient to cover the costs of his care, leading his wife Sylvia to reach out to NFL commissioner Paul Tagliabue.

Once made aware of the problem, Tagliabue and NFLPA executive director Gene Upshaw responded with the "88 plan" in February 2007. Named for Mackey's jersey number, the plan provides $88,000 per year for nursing home care and up to $50,000 annually for adult day care for former NFL players, including Mackey, having dementia or Alzheimer's. Mackey died July 6, 2011, at the age of 69. It was revealed by a study by Boston University on his brain that he had chronic traumatic encephalopathy. He is one of at least 345 NFL players to be diagnosed after death with this disease, which is caused by repeated hits to the head.

John Mackey died July 6, 2011.

The Story And Significance Of Al Davis - Part Of The Raiders Organization For Almost Five Decades

Allen Davis  was an American football coach and executive. He was the principal owner and general manager (officially titled managing general partner) of the National Football League Oakland Raiders for 39 years, from 1972 until his death in 2011. Prior to becoming principal owner of the Raiders, he served as the team's head coach from 1963 to 1965 and part owner from 1966 to 1971, assuming both positions while the Raiders were part of the American Football League (AFL). He served as AFL commissioner in 1966.

Known for his motto "Just win, baby", the Raiders became one of the NFL's most successful and popular teams under Davis' management. The franchise enjoyed their greatest successes during the 1970s and 1980s where they were perennial playoff contenders and won three Super Bowl titles. He was inducted into the Pro Football Hall of Fame in 1992.

Davis was active in civil rights, refusing to allow the Raiders to play in any city where black and white players had to stay in separate hotels. He was the first NFL owner in the modern era to hire a black head coach (Art Shell), the first to hire a female chief executive (Amy Trask), and the first NFL owner to hire a Latino head coach (Tom Flores). He remains the only executive in NFL history to be an assistant coach, head coach, general manager, commissioner, and owner.

In job hunting, he would introduce himself as "Davis from Syracuse", likely intentionally to conflate with George Davis, star halfback for the school's football team. Turned down at Hofstra University and by Bill Altenberg, athletic director at Adelphi University (both on Long Island), he approached Adelphi's president. What went on between the two men is not known; his biographer Mark Ribowsky suggests Davis used a combination of "bluff and con," but a half hour after Altenberg dismissed Davis from his office, he received a call from the president that he had a new freshman football coach.

In 1952, with his student deferral ended upon receipt of his master's degree, Davis was inducted into the United States Army. He quickly secured a place attached to a public relations unit near Syracuse, and set about obtaining a place on one of the coaching staff for the military's football teams. General Stanley Scott of Fort Belvoir, Virginia, obtained Davis's services in 1953 as football coach for his post's football squad. At the time, military football was taken very seriously; the teams were well-stocked with drafted college stars, and often scrimmaged National Football League teams. Davis coached Fort Belvoir, just south of Washington, D.C., to a record of eight wins, two losses, and one tie (8–2–1), missing a chance to play in the Poinsettia Bowl in San Diego because of a final-game loss to the nearby Quantico Marine Base. As a private first class, he was often coaching players of a higher rank, including officers.[19] Near the end of 1952, he was called to testify before a congressional committee investigating whether athletes were being coddled in the military. Although most of Davis's team was sent to Korea, he remained at Fort Belvoir until his discharge in 1954.[20][21] While coaching in the army, Davis sold scouting information about his players to NFL teams.[22] One NFL executive who contacted Davis was Pete Rozelle of the Los Angeles Rams, but as Rozelle had been allocated no money, Davis gave him no information.

After his military service, Davis married his fiancée, Carol Sagal, in a Brooklyn synagogue; the couple established a first home in Atlantic Beach, near Al Davis's parents. Davis worked for a year as a freelance scout for the Baltimore Colts of the NFL. He had considerable knowledge of the players he had had on his roster or coached against, and advised the Colts which players to offer contracts to or draft as they returned to civilian life. Davis cultivated the Colts' head coach, Weeb Ewbank, hoping Ewbank's connections would lead to a coaching job for Davis, and these efforts paid off in January 1955, when Davis was hired by The Citadel in South Carolina as an assistant to first-year head coach John Sauer. In contrast to the glory won by its alumni in war, the South Carolina military academy's football team had lost every game the previous season, and previous head coach John McMillan was dismissed after two seasons. Davis stated, in his interview, that he would be able to persuade small-town boys from the Northeast to attend The Citadel, which often had difficulty in recruiting star players because of its regimented lifestyle. He was successful in his recruiting, although not all remained past the first training camp, at Parris Island Marine base.

During games, Davis was stationed in the press box, calling plays which were generally run by Sauer without modification. The Citadel unexpectedly began the season by winning five of its first six games, although it lost the next three to end the season 5–4. Davis received much credit for his role in The Citadel's success, although losing Sauer's regard through too-aggressive self-promotion. The 1956 season was less successful, as the team finished 3–5–1. Sauer resigned at the end of the season; Davis unsuccessfully sought the head coaching position and then resigned; Ribowsky records that there were allegations of payments and other benefits to players in violation of NCAA rules; he also states that Davis pressured professors to change grades to keep student-athletes eligible to play football. By the time he left The Citadel, Davis had already arranged his next job, at the University of Southern California (USC) in Los Angeles.

Davis was an effective recruiter as a USC assistant coach, bringing one prospect, Angelo Coia to the Los Angeles Coliseum at night, and as the lights were slowly turned off, asked the student to imagine himself playing there before 100,000 people. Coia played for USC and later worked for the Raider front office. When Davis arrived, USC was on NCAA probation for allowing alumni to surreptitiously give money to players, and had not been permitted to play in a bowl game after the 1956 season; these sanctions hampered Davis's first two seasons at USC, 1957 and 1958, during which the team posted a combined 5-14-1 record. The head coach, Don Clark, came to rely heavily on Davis. Clark and Davis hoped that 1959 would bring a conference championship and the chance to play in the Rose Bowl, but in April 1959 USC was sanctioned by the NCAA again, this time for inducing recruits signed by other schools into breaking their letters of intent. Not allowed to play on television, USC won its first eight games before losing to UCLA and Notre Dame. Despite the defeats, the team was Pacific Coast Conference champions, but because of the sanctions could not play in the Rose Bowl. Clark resigned after the season; although Davis put in for the position, it went to another assistant, John McKay, who did not keep Davis on his staff.

Davis had met Los Angeles Rams coach Sid Gillman in Atlantic City at a coaching clinic; the NFL coach had been impressed that Davis had sat in the front row, taken copious notes, and had asked many questions afterwards. Gillman was fired after the 1959 season, but was quickly hired by the Los Angeles Chargers of the startup American Football League (AFL) for their debut 1960 season. He hired Davis as backfield coach on a coaching staff which included future hall of famer Chuck Noll as well as future AFL head coach and NFL general manager Jack Faulkner. Gillman later stated that he hired Davis for his success both as a coach and as a recruiter, and because "Al had that knack of telling people what they wanted to hear. He was very persuasive."

The AFL's rules were crafted to encourage wide-open, high-scoring football. In later years, much to Gillman's anger, Davis hinted that he had designed the Chargers' offense, or at least deserved partial credit. The team initially proved successful, winning the AFL Western Division in 1960 and 1961, although losing each time in the AFL Championship Game to the Houston Oilers. Due to financial losses sustained by drawing small crowds to the huge Los Angeles Coliseum, the team moved to San Diego in 1961. In 1962, however, the team won only four of fourteen games.

One player whom Davis recommended to the Chargers, and then secured, was wide receiver Lance Alworth of Arkansas, who was a first-round selection of NFL San Francisco 49ers in the 1962 NFL Draft. Unwilling to give the 49ers a chance to sign him, Davis raced onto the field at the conclusion of Alworth's final college game and signed him to a contract under the goalpost as 49ers head coach Red Hickey watched helplessly from the stands. Davis later stated, "I knew it wasn't safe to let Alworth go to the dressing room." In 1978, Davis was selected by Alworth to introduce him at his induction to the Pro Football Hall of Fame in Canton, Ohio.

Early in the 1962 season, Davis spoke with Oakland Raiders owner F. Wayne Valley about their head coaching job. However, Davis was not then interested. After the team's disastrous 1962 season, in which it lost its first 13 games before defeating a Boston Patriots team demoralized from having just been eliminated from playoff contention, Valley sought to replace head coach Red Conkright.

A number of names were rumored to be in contention for the Raiders head coaching job, from Green Bay Packers coach Vince Lombardi to Lou Agase, former coach of the Canadian Football League Toronto Argonauts. On January 1, 1963, Davis met with Valley and the other Raiders general partner, Ed McGah. According to witnesses present at the negotiations, Davis did not have a high opinion of Valley and McGah, indicating during their absence that they did not know the right questions to ask. They offered him a one-year contract as head coach. He declined, insisting on a multi-year deal as both head coach and general manager, with complete control over football operations, to which they eventually agreed and settled on a three-year stint at an annual salary of $20,000. According to Davis biographer Ira Simmons, the date that Davis came to Oakland, January 18, 1963, "was probably one of the three or four most important dates in AFL history. Maybe NFL history too." Valley later stated, "we needed someone who wanted to win so badly, he would do anything. Everywhere I went, people told me what a son of a bitch Al Davis was, so I figured he must be doing something right."

The Raiders team had been a late addition to the original AFL in 1960; the franchise had been awarded when the owners of the AFL Minnesota team had been induced to join the NFL instead. While it inherited the departed Minnesota team's draft picks, it had little else. The franchise, originally nicknamed the Señors (changed to Raiders after columnists raised objections) was not established until the other AFL teams had had the opportunity to sign players and coaches, a handicap which contributed to it being the only team to post a losing record in each of the AFL's first three seasons. The University of California refused to let it play at Memorial Stadium in Berkeley, and no other facility in the East Bay was suitable even for temporary use, forcing it to play its first two seasons at Kezar Stadium and Candlestick Park, both located across the bay in San Francisco.

Valley and his group purchased the Raiders in 1961. Valley and his partners used the threat of leaving to induce city officials to construct Frank Youell Field, a temporary facility in downtown Oakland next to the Nimitz Freeway which held about 15,000 people, the use of which was shared with high schools. Planning for a larger stadium — what became the Oakland Coliseum — began, but there was no guarantee that it would ever be built. 

Davis immediately began to try to build the Raiders into a championship team, both on the field and in the front office. Many Raiders players and front-office employees were dismissed. Since their first season, the Raiders had used hand-me-down black and gold uniforms from the University of the Pacific in Stockton. Davis had been impressed by the black uniforms of the football players at West Point, which he felt made them look larger. Soon after he arrived, the Raiders adopted their now-iconic silver and black motif. The Raiders' offices were on an open mezzanine overlooking a downtown Oakland hotel lobby; Davis got Valley to move them to more private facilities. With no agreement between the AFL and NFL, drafted players often went to the higher bidder. Davis could not hope to outbid the NFL and drafted players with remaining college eligibility, hoping to sign them once they finished their careers. Thus, his hopes of success for 1963 rested on what trades he could make, and in signing players cut by other teams.

Davis's methods of acquiring these players caused other teams' executives to regard him with respect and caution. He acquired All-AFL guard Bob Mischak from the New York Jets for Dan Ficca without telling Jets coach/general manager Weeb Ewbank that Ficca would not be released from his military service until after the season began. Wide receiver Art Powell had played out his contract with New York and become a free agent, and had apparently been signed by the Buffalo Bills. Davis learned that the Powell contract had been made before the season ended, and thus constituted tampering. He signed Powell himself, and the Bills did not contest it.

Gillman's Chargers teams had used high-powered offenses. Davis sought to increase their power. From the opening of training camp, he sought to motivate his players, using techniques he had learned in the military. From the start, players saw phrases like "commitment to excellence" and, on schedules next to the time of games, "We go to war!" In the season opener, at Houston's Jeppesen Stadium against the Oilers, the two-touchdown underdog Raiders won, 24–13, then came home to defeat the Bills 35–17. A home loss to the Patriots was next, followed by an East Coast road trip on which the Raiders lost all three games. To growing excitement in Oakland, the Raiders did not lose the rest of the season, finishing 10–4, a game behind the division champion Chargers, whom the Raiders defeated twice. Davis was voted AFL Coach of the Year. The 1963 Oakland Raiders were the only pro football team to improve its record by nine victories under the 14-game schedule.

Although the team slipped to 5–7–2 in 1964, it rebounded to an 8–5–1 record in 1965.

By the end of its sixth season in 1965, the American Football League had overcome its initial status of bare-bones survivor to become a significant rival to the NFL. With a television contract with NBC and major stadiums constructed or being built, the AFL could afford to compete on equal terms for players with the NFL. Not all AFL owners sought a merger — Jets owner Sonny Werblin, for example, felt that with brand-new Shea Stadium and the young star Joe Namath at quarterback, his team could compete on equal terms with the crosstown NFL Giants, then playing at Yankee Stadium in the South Bronx. However, most AFL owners wanted to be a part of the older, better-established NFL, whose owners feared continued escalation of player salaries.

While the AFL owners liked the league's first commissioner, Joe Foss, they had little confidence in his abilities at a time for struggle between the two leagues, and Foss resigned on April 7, 1966. Davis, 36, was voted in as commissioner the following day, and took the job with Valley's agreement, hired as a fighter who would win the war with the NFL. The owners, led by Chiefs owner Lamar Hunt, felt that Davis could put pressure on the NFL and force a favorable settlement. His biographer, Glenn Dickey, notes that Davis was deceived by the owners, "He thought he had been hired to win the war with the NFL. In fact, the owners only wanted to force a peace. They were quietly negotiating a merger while Davis was fighting a war."

According to sportswriter Ken Rappoport in his history of the AFL, "Davis had a plan, and, considering the football genius the man would become, no one should have been surprised that it would work—brilliantly." Davis's target in the war was the NFL's quarterbacks, arranging for AFL teams to sign star players, such as Roman Gabriel of the Rams, who would be free agents after 1966 although that season had not yet begun. Gabriel, with his AFL contract to begin in 1967, received an immediate $100,000 bonus. The signing of 49ers quarterback John Brodie was announced by Davis and the AFL. These transactions increased the financial pressure on the NFL's weaker franchises, which faced the prospect of losing their best players in a year, or greatly increasing their labor costs. A merger agreement was announced on June 8 and Davis was greatly displeased with the agreement on two fronts. It required the Jets and Raiders to pay indemnities to the Giants and 49ers for establishing teams within their exclusive territories, and it also put him out of a job: the merger agreement immediately abolished the post of AFL commissioner. Pete Rozelle would continue in his post as NFL commissioner under the merger agreement. Davis had hoped to be named commissioner if any merger was reached; the result increased what already had become a dislike of Rozelle.

Davis resigned as commissioner on July 25, 1966. AFL owners wanted Davis to continue serving as AFL President. AFL owners had explicitly agreed that the office of AFL President would be subservient to that of the NFL Commissioner, and Davis flatly refused to consider serving as a subordinate to Rozelle. Eventually, Milt Woodard (who was assistant commissioner under Foss) agreed to serve as President of the AFL.

After resigning as AFL commissioner, Davis formed a holding company, A.D. Football, Inc. and returned to his old club as one of three general partners, along with Wayne Valley and Ed McGah. He owned a 10% stake in the team, and was also named head of football operations. From this day onward, Davis was operating head of the franchise; Valley and McGah largely left the Raiders in Davis' hands.

On the field, the team Davis had assembled and coached steadily improved. With John Rauch (Davis's hand-picked successor) as head coach, the Raiders won the 1967 AFL Championship, defeating the Houston Oilers 40–7. The win earned the team a trip to Super Bowl II, where they were beaten 33–14 by Vince Lombardi's Green Bay Packers. The following two years, the Raiders again won Western Division titles, only to lose the AFL Championship to the eventual Super Bowl winners—the New York Jets (1968) and Kansas City Chiefs (1969).

In 1969, John Madden became the team's sixth head coach, and under him, the Raiders became one of the most successful franchises in the NFL, winning six division titles during the 1970s. In 1970, the AFL-NFL merger took place and the Raiders joined the Western Division of the American Football Conference in the newly merged NFL. The first post-merger season saw the Raiders win the AFC West with an 8–4–2 record and go all the way to the conference championship, where they lost to the Colts. Despite another 8–4–2 season in 1971, the Raiders failed to win the division or achieve a playoff berth.

In 1972, while managing general partner Valley was attending the 1972 Summer Olympics in Munich, Davis drafted a revised partnership agreement that made him the new managing general partner, with near-absolute control over team operations. McGah signed the agreement. Since two of the team's three general partners had voted in favor of the agreement, it was binding under California partnership law at the time. Valley sued to overturn the agreement once he returned to the country but was unsuccessful. Valley sold his interest in 1976 and from that point none of the other partners played any role in the team's operations, despite the fact that Davis did not acquire a majority interest in the Raiders until 2005, when he bought the shares held by McGah's family (McGah died in 1983). At the time of his death, Davis owned about 67% of the team.

In addition to serving as owner, Davis effectively served as his own general manager until his death — longer than any football operations chief in the league at the time. When he died, he was one of three NFL owners who had the title or powers of general manager, the others being Jerry Jones of the Dallas Cowboys and Mike Brown of the Cincinnati Bengals. Davis was long recognized as one of the most hands-on owners in professional sports and reportedly had more authority over day-to-day operations than any other owner in the league.

Davis was known throughout the league as a maverick and dressed the part. By the time he had taken complete control of the Raiders, he had assumed his classic image—slicked-back hair in a 1950s-style ducktail, dark sunglasses, tracksuits and Brooklyn-tinged speech ("the Raiduhs").

With Davis in control, the Raiders became one of the most successful teams in all of professional sports. From 1967 to 1985, the team won 13 division championships, one AFL championship (1967), three Super Bowls (XI, XV and XVIII) and made 15 playoff appearances. Although the Raiders later fell on harder times, going 37–91 from 2003 to 2010, they are one of only five teams to play in the Super Bowl in four different decades[timeframe?], the others being the Pittsburgh Steelers, New England Patriots, New York Giants and Denver Broncos.

In 1992, Davis was inducted into the Pro Football Hall of Fame as a Team and League Administrator and was presented by John Madden. Davis was chosen by a record nine Pro Football Hall of Fame inductees to present them at the Canton, Ohio ceremony: Lance Alworth, Jim Otto, George Blanda, Willie Brown, Gene Upshaw, Fred Biletnikoff, Art Shell, Ted Hendricks and Madden.

In 2007, Davis sold a minority stake in the Raiders for $150 million and said that he would not retire until he won two more Super Bowls or died.

Davis' generosity was legendary when it came to helping former players in need, although he routinely did so without fanfare. His philosophy was: once a Raider, always a Raider.

Davis was long considered one of the most controversial owners in the NFL and was involved in multiple lawsuits involving Los Angeles, Oakland, Irwindale and the National Football League. In 1980, he attempted to move the Raiders to Los Angeles but was blocked by a court injunction. In response, Davis filed an antitrust lawsuit against the NFL and his team won the Super Bowl. In June 1982 a federal district court ruled in Davis' favor and the team relocated to Los Angeles for the 1982 NFL season. When the upstart United States Football League filed its antitrust suit in 1986, Davis was the only NFL owner who sided with the USFL.

In 1995, after being unable to secure a new stadium in the Los Angeles area and when a proposed move to Sacramento that involved Davis taking ownership of the Sacramento Kings fell apart, Davis moved the team back to Oakland then sued the NFL, claiming the league sabotaged the team's effort to build a stadium at Hollywood Park in Inglewood by not doing enough to help the team move from the antiquated Los Angeles Memorial Coliseum to a new stadium complete with luxury suites. The NFL won a verdict in 2001, but Los Angeles County Superior Court Judge Richard Hubbell ordered a new trial amid accusations that one juror was biased against the team and Davis and that another juror committed misconduct. A state appeals court later overturned that decision. The case was thrown out in 2007 when the Supreme Court of California unanimously ruled that the verdict against the Raiders stood. This was the last of several lawsuits the Raiders had outstanding against the league and its stadium landlords.

In the mid-1990s, Davis sued the NFL on behalf of the Raiders, claiming the Raiders had exclusive rights to the Los Angeles market, even though the Raiders were in Oakland. Davis and the Raiders lost the lawsuit.

In 2007, NFL Films chose the feud between Davis and the NFL/Pete Rozelle as their number 1 greatest feud in NFL history on the NFL Network's Top Ten Feuds, citing almost a half-century of animosity between Davis and the league. Some believe that the root of Davis' animosity towards the NFL and his former co-owners in the AFL was the surreptitious way they pushed the AFL-NFL merger behind his back.

The feud was most recently chronicled in Al Davis vs. the NFL, a documentary on the feud between Davis and Rozelle first broadcast by ESPN on February 4, 2021, as part of its 30 for 30 series. The film's narrative structure uses reconstructions of Davis and Rozelle to "tell" its story, using deepfake technology and extensive content from the NFL Films archives.

Davis introduced the Raiders' signature colors silver and black in 1963 in a unilateral move as head coach and general manager. In 1966 as AFL Commissioner, Davis initiated a bidding war with the NFL over players. But it was his return to Oakland in 1967 that allowed him to reach his true calling. That season Davis made a number of roster moves, including landing Buffalo Bills quarterback Daryle Lamonica, a backup for starter Jack Kemp on two AFL champion Bills teams. Another move at first thought to be desperate was the signing of former Houston Oilers quarterback George Blanda, who was already 39 but was still a very solid placekicker, and had played on the first AFL champion teams with Houston, as well as for the Chicago Bears and Baltimore Colts before that. Davis identified Blanda as a mentor for Lamonica as well as a solid special teams man despite his advanced age. That year, he also drafted guard Gene Upshaw, who would become the cornerstone of the Oakland offensive line well into the 1980s. Lamonica propelled the Raiders to a 13–1 won-lost record in the 1967–68 season, and they coasted to the league championship with a 40–7 victory over Houston, although they were defeated easily by the Green Bay Packers in Super Bowl II. Oakland under Davis would go on to win the two remaining AFL Western Division titles before the 1970 AFL–NFL merger.

During the first years of the new league format Oakland was a dominant franchise, winning the AFC West Division every year except 1971, and was kept out of the Super Bowls between 1970 and 1975 only by phenomenal Baltimore Colts, Miami Dolphins and Pittsburgh Steelers teams. Indeed, during the nine-year span from 1967 through 1975, the Raiders were eliminated by the team that won the Super Bowl on seven occasions (Green Bay in Super Bowl II at the end of the 1967 season, Super Bowl III champion New York in the 1968 AFL Championship Game, Super Bowl IV champion Kansas City in the 1969 AFL Championship Game, Super Bowl V champion Baltimore in the 1970 AFC Championship, Super Bowl VIII champion Miami in the 1973 AFC Championship Game, and Super Bowl IX and X champion Pittsburgh in the 1974 and 1975 AFC Championship Games). Finally, in 1976, the Raiders won their first title in Super Bowl XI under Davis's homegrown head coach John Madden. From 1970 to 1981 Oakland was able to reach the AFC Championship Game seven out of eleven years, and won two Super Bowls. They also captured additional division titles in that span.

In the 1980 offseason, star quarterback Ken Stabler attempted to renegotiate his contract with the Raiders. A veteran “gunslinger”, Stabler had won the Raiders' only title until then and had been a mainstay since his 1968 signing with the team as a protégé of Lamonica. Davis angered much of the Raider community by dealing him to the Oilers for quarterback Dan Pastorini, a trade many regarded as selfishly seeking revenge while strengthening the team's top AFC rival. Pastorini was injured in week 5, and the starting role fell to his backup, Jim Plunkett. The former Heisman Trophy-winning but little-achieved professional led the Raiders to a first-place tie with San Diego for the best AFC West record and the wild-card spot for their first playoff appearance since 1977. The Raiders defeated Stabler and the Oilers, 27–7, in the AFC wild card game, and subsequently became the third second-place team to play in the Super Bowl, joining the 1969 Kansas City Chiefs and the 1975 Dallas Cowboys. They defeated the Philadelphia Eagles, 27–10, in Super Bowl XV, enabling them to become the first wild-card team to ever win the Super Bowl. The Raiders won the AFC semifinal game over the Browns, 14–12, at Cleveland in one of the most exciting games, with a key interception of a Brian Sipe pass sealing victory in the freezing cold by Lake Erie. Then they defeated San Diego, 34–27, on the road on their march to victory in Super Bowl XV in New Orleans.

Marcus Allen, the most valuable player in the Raiders' Super Bowl XVIII victory, was ordered benched by Davis for two years following a contract dispute. Davis only commented, "He was a cancer on the team." Allen said that Davis "told me he was going to get me." He added that "I think he's tried to ruin the later part of my career. He's trying to stop me from going to the Hall of Fame. They don't want me to play." Davis called Allen's charges "fraudulent", and then-Raiders coach Art Shell said only he decided who plays. The Raiders released Allen in 1992, and he played the last five years of his 16-year, Hall of Fame career with the Kansas City Chiefs.

On February 18, 2002, Davis dealt his head coach Jon Gruden to the Tampa Bay Buccaneers in exchange for Tampa Bay's 2002 and 2003 first-round draft picks, 2002 and 2004 second-round draft picks, and $8 million in cash. His replacement, Bill Callahan, led Oakland to an 11–5 record and their third consecutive division championship. The Raiders reached Super Bowl XXXVII, where they faced Gruden, who led Tampa Bay to its first Super Bowl berth. The Buccaneers won in a 48–21 blowout, in a matchup that was termed the "Gruden Bowl". Seventeen years later, Gruden returned to the Raiders as head coach in 2018 after seven years with the Buccaneers and nine years with ESPN, although he resigned in 2021 as a result of emails leaked of Gruden making misogynistic, homophobic, and racist comments.

Although it was not apparent at the time, the Raiders' loss in the Super Bowl would be Davis' last hurrah. The Raiders would start to struggle and suffer six consecutive losing seasons from 2003 to 2009, the longest drought in franchise history. This included double-digit loss record seasons in seven consecutive years from 2003 to 2009. The team cycled through multiple head coaches. Their 2007 first overall draft pick, quarterback JaMarcus Russell, was called "the biggest draft flop in NFL history" by FoxSports.com. Davis was largely blamed, and his motto of "Just win, baby!" was mocked by many. Russell was released by the Raiders in May 2010 and never played another down in the NFL.

The 2011 Raiders' record was 2–2 at Davis' death. The day after his death, the Raiders defeated the Houston Texans 25–20 on a final play interception by safety Michael Huff in the end zone. The Raiders finished the season with a record of 8–8 and missed the playoffs, after starting the season 7–4.

Davis breached several civil rights and diversity barriers during his career with the Raiders. In 1963, the Raiders were scheduled to play a preseason game in Mobile, Alabama. In protest of Alabama's segregation laws, Davis refused to allow the game to be played there and demanded the game be moved to Oakland. He also refused to allow the players to travel to cities to play games where the black and white players would have to stay in separate hotels.

Davis was the first NFL owner to hire an African American head coach, Art Shell, and a female chief executive, Amy Trask. He also hired Tom Flores, the first Latino head coach in the league.

Davis died, aged 82, in his suite at the Hilton Hotel Oakland Airport at 2:45 a.m. PDT on October 8, 2011, in Oakland, California. Nine days later, a private service and funeral was held for Davis, who was interred at Chapel of the Chimes. In the days following the funeral, The Associated Press obtained information pertaining to Davis' death. The death certificate, issued by Alameda County, disclosed Davis had died from "an abnormal heart rhythm, congestive heart failure and a heart muscle disease". Davis had previously undergone heart surgery in 1996. Davis was also afflicted with Merkel-cell carcinoma, a rare skin cancer, and had undergone throat surgery in the days preceding his death.

There was an outpouring of support and grief in the wake of Davis' death. John Madden, who had remained close to Davis since their first meeting in 1966, lamented, "You don't replace a guy like that. No way. No damn way. You look at the things he's done that no one ever did before, being a scout, assistant coach, head coach, general manager, commissioner and owner." The Sunday following his death, the Oakland Raiders adorned their helmets with a sticker which read "Al" in Davis' memory. A league-wide moment of silence was also observed. Despite the widespread remembrance of his accomplishments, Davis' position as a controversial figure lives on as part of his legacy. Sportswriter Rick Reilly was particularly adamant that the questionable personnel decisions Davis made later in his career and his arrogant, brash personality should not be forgotten amidst sportswriters' praise of him as an innovative owner.

Davis was survived by his wife, Carol, and their only child, Mark, a graduate of California State University, Chico. Mark assumed his father's old title of managing general partner of the Raiders and with his mother owns the majority of the team. Both Mark and Carol represent the Raiders in owners' meetings. Carol suffered a serious heart attack in 1979 and was hospitalized for three weeks but was able to make a complete recovery.

Al Davis' mother Rose had lived to age 103. She died in 2001, having outlived her husband Lou by 40 years.