James Charles Taylor was an American professional football player who was a fullback in the National Football League for ten seasons, with the Green Bay Packers from 1958 to 1966 and with the expansion New Orleans Saints in 1967. With the Packers, Taylor was invited to five straight Pro Bowls and won four NFL championships, as well as a victory in the first Super Bowl. He was recognized as the NFL Most Valuable Player after winning the rushing title in 1962, beating out Jim Brown. An aggressive player and fluent trash talker, Taylor developed several personal rivalries throughout his career, most notably with New York Giants linebacker Sam Huff. This confrontational attitude, combined with his tenacious running style, a penchant for contact, and ability to both withstand and deliver blows, earned him a reputation as one of the league's toughest players.
Playing college football for Louisiana State University (LSU), Taylor led the Southeastern Conference (SEC) in scoring in 1956 and 1957 and earned first-team All-America honors as a senior. He was selected by the Packers in the second round of the 1958 NFL Draft and was used sparingly as a rookie, but with the arrival of coach Vince Lombardi in 1959 Taylor soon became the team's all-purpose back, especially when only a few yards were needed. In this role, his spirited performance against the Giants in the 1962 NFL Championship Game came to define his mental and physical toughness.
Taylor finished his career after carrying 1,941 times for 8,597 yards and 83 touchdowns. He was the first player to record five straight seasons of at least 1,000 rushing yards. His 81 rushing touchdowns for the Packers remains a franchise record by a wide margin, and his 8,207 rushing yards with the team has been surpassed only once. Taylor was inducted into the Pro Football Hall of Fame in 1976. He is a member of the Green Bay Packers Hall of Fame and his number 31 jersey is retired by the Saints.
Taylor was selected by the Packers in the second round of the 1958 NFL draft, the 15th overall pick, taken in December 1957 while Lisle Blackbourn was still the head coach. His rookie contract was worth $9,500. That draft for the Packers included future stars Dan Currie (3rd), Ray Nitschke (36th), and Jerry Kramer (39th), but the 1958 team finished with the worst record in the league (and the franchise's worst ever, through 2016), under first-year NFL head coach Ray "Scooter" McLean. Taylor was used sparingly as a rookie, but in the penultimate game at Kezar Stadium, he gained 137 yards on 22 carries in a 48–21 loss to the San Francisco 49ers, and his running style brought cheers from the San Francisco fans. With a one-year contract that was not to be renewed, McLean resigned days after the season and was replaced by Vince Lombardi in January 1959.
When Lombardi took over, Taylor became the feature back for the Packers, especially in short yardage situations. Taylor teamed with backfield mate, halfback Paul Hornung, to form a tandem that Green Bay fans affectionately called "Thunder and Lightning", due to Taylor's power and Hornung's agility. In 1960, Taylor rushed for 1,101 yards on a league-high 230 carries and scored 11 touchdowns. The Packers finished with an 8–4 record and met the Philadelphia Eagles in the 1960 NFL Championship Game. They were defeated 17–13, despite 24 carries for 105 yards and six catches for 46 yards from Taylor.[20] Following the season, Taylor was invited to his first Pro Bowl, where he tied a Pro Bowl record by scoring three touchdowns in the Western Conference's 35–31 victory over the East.
In the 1960s, Lombardi implemented the "Packers sweep" play in which guards Jerry Kramer and Fuzzy Thurston rapidly pulled out from their normal positions and led blocking for Hornung and Taylor. It became an integral part of the Packers' offense throughout the decade. In 1961, Taylor carried 243 times for 1,307 yards and led the league with 15 rushing touchdowns. For the second year in a row, his rushing yards total was second to Jim Brown of the Cleveland Browns. Taylor was selected as the second-team fullback behind Brown on the United Press International (UPI) All-Pro team, and finished second in voting behind Brown for the Associated Press (AP) team. The Packers again reached the NFL title game, this time defeating the New York Giants with a 37–0 shutout. Taylor had 69 yards on 14 attempts while playing despite badly damaged ribs, as Hornung carried most of the load for Green Bay.
Taylor's most productive season was 1962. With Hornung missing most of the season due to injury, Taylor picked up the slack. He set a league record by scoring 19 touchdowns and won the NFL rushing title with 1,474 yards, notable for being the only season in which Jim Brown did not lead the league during his nine-year career. He became the third player in NFL history to lead the league in both rushing yards and total points scored, following Steve Van Buren and Brown. He was named the "Player of the Year" by the AP, and was also awarded the Jim Thorpe Trophy by the Newspaper Enterprise Association (NEA) as the NFL's players' choice for league MVP. He earned first-team All-Pro honors from the AP, UPI, and NEA.
Taylor's performance in Green Bay's 16–7 win over the Giants in the 1962 NFL Championship Game came to define his mental and physical toughness. In frigid conditions at Yankee Stadium, Taylor carried 31 times for 85 yards and scored the Packers' only touchdown against what was considered the league's best defense, both statistically and by reputation. Lombardi entrusted Taylor with the ball, as he was confident his fullback would be able to move the offense and not turn it over. The game was highlighted by the fierce rivalry between Taylor and Giants linebacker Sam Huff. The two clashed on nearly every play and engaged in trash talk throughout the game.
Taylor withstood a tremendous amount of punishment throughout the game. At one point in the first quarter, he bit his tongue while being tackled by Huff, causing him to swallow blood for the rest of the game. He also required six stitches at halftime to close a gash on his elbow. Some players wondered if he could even play in the second half. "Taylor isn't human," said Huff. "No human being could have taken the punishment he got today." Taylor described the contest in the locker room after the game, saying, "I never took a worse beating on a football field. The Giants hit me hard, and then I hit the ground hard. I got it both ways. This was the toughest game I've ever played ... I just rammed it down their throats by letting my running do my talking. They couldn't rattle me ... I think Huff hit me with his elbow after a tackle. Anyway, I cut my tongue of all things." Additionally, Taylor was playing while sick; two weeks later, he learned he had hepatitis, which contributed to his 15-pound weight loss prior to the game.
The animosity between Taylor and the Giants carried over into the 1963 preseason, as the second quarter of an exhibition game between Green Bay and New York began with Taylor drawing a personal foul penalty for roughing up Giants defensive end Andy Robustelli. Taylor had a slow start to the 1963 season as he recovered from numerous injuries and his bout of hepatitis, but still managed another 1,000-yard season. He again eclipsed 1,000 yards in 1964, becoming the first player to record five straight 1,000-yard rushing seasons. He also began to see more use as a receiver out of the backfield during his later career. His specialty in the passing game was catching short swing passes from quarterback Bart Starr. His most productive season as a receiver was 1964, as he caught 38 passes for a career-high 354 yards and three touchdowns. That season also included an 84-yard touchdown run in a win over the Detroit Lions, the longest run of his career and the longest of any player in the NFL that year. He made his final Pro Bowl appearance after the 1964 season and the last in a string of five straight. Despite the productivity from Taylor, the Packers missed the postseason in 1963 and 1964. They returned to the postseason in 1965, where Taylor carried 50 times for 156 yards over two games. He gained 96 of those yards during the Packers' 23–12 win over the Browns in the 1965 NFL Championship Game, second to Hornung's 105. Taylor was named the game's most outstanding player by SPORT magazine and received a Chevrolet Corvette.
During his ninth season in 1966, Taylor did not sign a new one-year contract and instead played out his option; he made no secret that it was likely his last season with the Packers. With the retirement of Jim Brown, he became the active leader in career rushing yards. He caught a career-high 41 passes that year but recorded the fewest rushing yards since his second season. The Packers finished atop the Western Division with a 12–2 record and defeated the Dallas Cowboys in the 1966 NFL Championship Game for their fourth NFL title in six years. In January 1967, Taylor and the Packers played in the first AFL–NFL World Championship Game, known retroactively as Super Bowl I, in Los Angeles Memorial Coliseum. They easily defeated the Kansas City Chiefs 35–10. Taylor was the top rusher of the game with 56 rushing yards and a touchdown on a Packer Sweep play, with his score being the first rushing touchdown in Super Bowl history. "It was just good blocking on a weak-side sweep play," said Taylor of his touchdown run. "It's a cakewalk when you get the blocking. It was just like we had been doing the last five or six years." The game was his final with the Packers.
In July 1967, Taylor left the Packers for the expansion New Orleans Saints to play under head coach Tom Fears, a Hall of Fame receiver and a former assistant coach for five seasons in Green Bay under Lombardi. He was signed to four one-year contracts with the Saints, worth $68,000 for 1968 and $72,000 for each subsequent season. The Saints also signed Hornung, though he retired prior to the 1967 season. Taylor recorded his lowest rushing statistics since his rookie season, but was still relatively productive as a receiver, catching 38 passes. Prior to the 1968 season, he was relegated to special teams duties, and as a result he refused to play in that week's exhibition game. Taylor retired from pro football in September, at the end of training camp.
Taylor finished his ten-year playing career with 8,597 yards and 83 rushing touchdowns, highlighted by his five straight 1,000-yard rushing seasons from 1960 to 1964. He was the first running back in NFL history to rush for over 1,000 yards for five consecutive seasons. Taylor also caught 225 passes for 1,756 yards and 10 touchdowns, and returned seven kickoffs for 185 yards, giving him a total of 10,539 net yards and 93 touchdowns. He holds many Packers records, including both career and single-season touchdowns. His 8,207 rushing yards with the Packers remained a franchise record until Ahman Green surpassed it on November 8, 2009. His single-season yardage mark of 1,474 in 1962 was not surpassed by a Packer until Green ran for 1,883 yards in 2003—a 16-game season, as opposed to the 14-game 1962 season. At retirement, Taylor's 83 career rushing touchdowns placed him behind only Brown.
Taylor was inducted into the Green Bay Packers Hall of Fame in 1975. The following year, he was elected to the Pro Football Hall of Fame. He was the first Packers player from the Lombardi era to be inducted. Marie Lombardi, Vince's widow, was chosen as Taylor's presenter. In 2014, The Times-Picayune ranked Taylor 23rd on its list of Louisiana's all-time greatest athletes. He was elected to the Louisiana Sports Hall of Fame in 1974 and the Wisconsin Athletic Hall of Fame in 2001. His number 31 jersey is retired by the Saints. The Pro Football Hall of Fame selection committee named Taylor to its NFL 1960s All-Decade Team, which comprised the best players of the 1960s at each position.
Taylor became a successful businessman after his football career. He was commissioner of the United States Rugby League in 1978 and attempted to start a 12-team competition. He also maintained his physical condition well after his playing days; he participated in the Superstars competition in 1977 and finished fourth in 1979. In 1982, Taylor did play-by-play with Paul Hornung for TigerVision, LSU's pay-per-view broadcasts. In 2000, aged 65, he was jogging five to six miles daily to stay in shape. Taylor was diagnosed with hepatitis C in 1989, but it was found to be dormant by 2000. Taylor died on October 13, 2018, at the age of 83, at a hospital, in Baton Rouge; no cause was given. The Tigers honored Taylor with a moment of silence before their 36-16 victory over Georgia at Tiger Stadium.
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