The World Football League (WFL) was an American football league that played one full season in 1974 and most of its second in 1975. Although the league's proclaimed ambition was to bring American football onto a worldwide stage, the farthest the WFL reached was placing a team – the Hawaiians – in Honolulu, Hawaii. The league folded midway through its second season, in 1975. A new minor football league began play as the World Football League in 2008 after acquiring the rights to its trademarks and intellectual property; it folded in 2011.
Gary Davidson, a California lawyer and businessman, was the driving force behind the World Football League. He had helped start the moderately successful American Basketball Association and World Hockey Association, some of whose teams survived long enough to enter the more established National Basketball Association and National Hockey League, respectively. Unlike his two previous efforts, the World Football League did not bring any surviving teams into the National Football League.
To get the league off the ground, Davidson knew that he needed investors. At a press conference held in Chicago on October 2, 1973, Davidson announced his core of investors, a group of men he called the "founding fathers". These men were Robert Schmertz, who owned the WHA's New England Whalers and NBA's Boston Celtics; a former hockey prospect named Howard Baldwin (future owner of the NHL's Pittsburgh Penguins), who ran the Boston Bulls charter; Ben Hatskin, who owned the WHA's Winnipeg Jets; and R. Steve Arnold, another WHA associate.
Perhaps one of the biggest of the "founding fathers" was a Canadian movie producer, John F. Bassett. A former tennis prodigy and owner of the WHA's Toronto Toros, Bassett came from a wealthy Canadian family. The family owned (among other entities) the Toronto Argonauts of the Canadian Football League, two Toronto newspapers and interests in television stations. The younger Bassett had been mulling over starting his own professional football league when he happened to meet Davidson and he was given a franchise for Toronto. Bassett went on to own a team in another alternative football league, the USFL's Tampa Bay Bandits in the mid-1980s.
Along with the original founding fathers, the rest of the owners soon fell into place, including a man whose own dreams of playing football were ended by a heart ailment, Thomas Origer, who later ran the Chicago Fire.
Several prospective owners were forced to drop out. Davidson was willing to sell his Philadelphia team to investor Harry Jay Katz, before learning that Katz didn't have the strong resources that he claimed, and was in fact the target of several lawsuits, and rescinded his offer to sell the rights to Philadelphia. He nearly sold the Detroit franchise to Bud Huchul, but it was later discovered Huchul had been arrested 30 times and faced 27 lawsuits related to his previous business dealings.
Davidson had initially planned for his league to commence play in 1975. However, the league came under pressure to accelerate its timetable, largely on account of strained labor relations affecting both established professional leagues. In the spring of 1974, players were threatening to go on strike in both the NFL and CFL, which could have delayed the start of their seasons and/or caused the quality of their product to deteriorate if owners attempted to bring in replacement players.
The possibility of being the only major professional football league in operation (or, at least, the possibility that the quality of WFL football might be compared favorably with that of established league rosters filled with "scab" players) appeared to be too good an opportunity to pass up – combined with rumors of another upstart league, it persuaded Davidson to advance the new league's planned debut to 1974.
One team went through several identities. The team slated to play in Maryland was to be called the Washington Capitals, but the expansion NHL team had already trademarked the rights to the nickname. A contest held to name the team came up with the name Ambassadors. The team then became the Baltimore-Washington Ambassadors, and then the Baltimore name was dropped, and the team simply became known as the Washington Ambassadors. In order to boost ticket sales, Washington owner Joe Wheeler offered former Baltimore Colts quarterback Johnny Unitas a contract as head coach and general manager of the team, but Unitas declined as he was already under contract with the San Diego Chargers; he retired at the end of the 1973 season. Wheeler then made the same offer to Redskins linebacker Jack Pardee, who quickly signed with the new league.
In the meantime, Wheeler had engaged in a war for territory with Pardee's old boss, Redskins owner Edward Bennett Williams. Wheeler wanted the Ambassadors to play at RFK Stadium, but Williams refused to allow it, and the Ambassadors were on the move. Without ever stepping on the field, the team went through their third relocation, starting off as the Baltimore-Washington Ambassadors, then becoming the Washington Ambassadors, and finally the Virginia Ambassadors.
The fledgling WFL did succeed in raising stagnant salaries in the NFL. Average salaries in professional football were among the lowest in the four major North American sports, and the National Football League Players Association and the Canadian Football League Players Association had both gone on strike prior to their leagues' respective 1974 seasons in an effort to lift many of the rules suppressing free agency and player salaries. In addition, the NFL did not have a free agency system in place then (and one was not established until 1993).
With the uncertain labor situation, the WFL had the opportunity to provide players with a better deal than the established leagues would give them, along with the promise of employment. Davidson's league garnered major publicity when the Toronto Northmen, led by John F. Bassett, signed three Miami Dolphins players, fullback Larry Csonka, halfback Jim Kiick, and wide receiver Paul Warfield to what was then the richest three-player deal in sports, an astounding US$3.5 million to start in 1975. The pact was a guaranteed, personal-services contract, so the trio would be paid even if the WFL did not survive its first season.
By early June 1974, the WFL claimed they had some 60 NFL players under contract. Many of these defections came in the form of futures contracts. The players would play out their existing deals with the NFL, then jump to the WFL when those deals expired. Thus, Stabler planned to stay with the Raiders through 1975, then would have joined Birmingham in 1976 had the team and league survived that long.
The top minor leagues in the United States at the time, the Atlantic Coast Football League and Seaboard Football League, were also tremendously affected as it caused them to fold. The ACFL had survived a suspension of operations in 1972 to return to play in 1973, only to have the WFL lure away most of the ACFL's and SFL's players with the prospect of playing in a "major" league. Both leagues were forced to fold; the ACFL and half the SFL folded immediately, with two teams joining the four remaining SFL teams to play in 1974; the SFL folded after an abbreviated 1974 season.
Playing a 20-game regular season schedule in 1974 – six games longer than the NFL's then 14-game slate – the WFL staged no exhibition games (although their teams did participate in preseason scrimmages).
The season was scheduled to begin on Wednesday, July 10 and end on Wednesday, November 13. This was a 20-game season in 19 weeks – a schedule accomplished by having double games (primarily Monday and Friday) on Labor Day weekend.
Some complained that the schedule was poorly drafted: although most teams played on Wednesday nights with a national TV game slated for Thursday nights, the Hawaiians played their home games on Sunday afternoons, meaning when the Hawaiians had a home game, they played an opponent who flew to Honolulu after having played just four days earlier. In addition, back-to-back meetings between two teams were common.
The WFL held a college draft. The first six rounds were held on January 22, 1974, with the remaining 30 rounds held on February 5. David Jaynes, quarterback from Kansas, was the first player selected in the draft by the original Memphis franchise that became the Houston Texans by the time the season started.
As was common with many upstart leagues, the WFL's intended lineup of teams changed several times before they even played a down. Most notably, Bassett's Toronto Northmen were forced to find a new home after the Canadian government threatened to ban any American football team from competing with the CFL. Though the Canadian Football Act never passed, the mere threat of it prompted Bassett to move the team to Memphis, where it became the Memphis Southmen. It was generally referred to by fans, local media, and even some official team materials as the Grizzlies, which they officially renamed themselves to the following season (not to be confused with the current NBA team of the same name). The WFL suffered an even more serious blow when the CFL and NFL reached agreements with their striking players that ensured that the upstart league would be forced to compete with both of their established rivals.
The original schedule called for a four-team playoff, with semifinal games held on Wednesday–Thursday November 20–November 21, and the World Bowl on Friday, November 29 (the night after Thanksgiving) at the Gator Bowl Stadium in Jacksonville, Florida. League officials also boldly discussed plans for expansion teams in Europe and Asia.
In the first few weeks, the WFL looked to be a resounding success. Attendance outpaced the first week of the American Football League in 1960, averaging just under 43,000 a game. The box office numbers proved to be the beginning of the WFL's undoing when two teams admitted to inflating their gates on a scale virtually unprecedented in major league sports. The Jacksonville Sharks admitted that out of the 105,892 fans who attended their first two games, 30,000 had gotten in for free, and the Philadelphia Bell, whose first two home games totaled 120,253 fans, admitted that 100,198 of the tickets had been given away for free or sold at significantly reduced prices. Presumably, the giveaways were intended in part to pique the public's curiosity and interest, but they ended up seriously eroding the credibility of both the teams and the league.
Six games into the first season, a number of WFL franchises were in serious trouble. The Detroit Wheels were looking to move to Charlotte, and the Florida Blazers made overtures of bringing the first place club to Atlanta. The league seemed to bottom out in September, when two franchises relocated in mid-season: The Houston Texans moved to Shreveport, Louisiana, as the Shreveport Steamer, and they were followed a week later by the New York Stars, who relocated to Charlotte and became the Charlotte Hornets (also not to be confused with the present-day NBA franchise of the same name; they played one road game after the official move still under the "Stars" name). On top of this, the Wheels moved one game to London, Ontario, due to poor ticket sales, this time without any complaints from Canadian officials.
In many cases, WFL teams were unable to meet the most basic team expenses. For instance, the Portland Storm's players were reportedly being fed by sympathetic local fans, while the Hornets had their uniforms impounded for not paying a laundry bill from the time the team was located in New York. The Birmingham Americans were not paid for the last two months of the season, the Florida Blazers went three months without pay (and reportedly survived on McDonald's meal vouchers), the Hornets were not paid regularly after the third week of October, and the Sharks were not paid for what turned out to be their last six games. The other teams' finances were not much better, as the Southmen, Bell and Hawaiians were the only teams who met payroll for every week of the season.
The most dire situation, however, was that of the Detroit Wheels. The team's original 33 owners appeared to pay for team expenses out of pocket as they arose, resulting in what amounted to a club football team playing at the professional level. On several occasions, the team was left without uniforms when they did not pay the cleaning bill, forcing them to cancel practices. After several hotels and airlines went unpaid, the Wheels were also unable to fly to games or get a place for the players to stay without paying in advance. One player was forced to pay a hospital bill for his son out of pocket after being informed the team's insurance policy had been cancelled for non-payment of premiums. The owners refused to provide filming equipment for the coaches.
The Wheels seemingly bottomed out when they arrived in Philadelphia to face the Bell. The players discovered that there were no medical supplies or tape available, and initially refused to take the field. When it looked like the Wheels would have to forfeit, a salesman at the game donated enough tape to allow them to play. The league was forced to take over the team after complaints from the players.
Perhaps one of the most bizarre incidents for the WFL in 1974 involved defensive end John Matuszak, who had jumped from the NFL's Houston Oilers to play for the WFL's Houston Texans. While Matuszak worked out on the field prior to a game against the New York Stars, attorneys for the Oilers and federal marshals arrived at the stadium: five minutes into the first quarter, shortly after sacking Stars quarterback Tom Sherman for a 13-yard loss, Matuszak was benched—the Texans had been served with a restraining order that barred Matuszak from playing another down for the Texans until his Oilers contract expired at the end of the 1977 NFL season. Afterwards, Matuszak waved the document to show the stunned home crowd why he was sitting on the bench, while the Oilers, who were angered at this debacle, subsequently traded Matuszak to the Kansas City Chiefs.
Davidson was forced to resign in October 1974, and Hawaiians owner Christopher Hemmeter was named the new commissioner a month later.
Late in the year, the league announced that it would award its Most Valuable Player a prize of $10,000 at the World Bowl. Rather than endure the embarrassment of media sneers about whether a WFL check would clear, the league neatly stacked $10,000 in cash high upon a table in the middle of the field. The MVP award was a three-way split, and the players involved split the cash.
The playoff format itself was also chaotic: numerous playoff formats were tossed around, including brackets ranging from three to eight teams, with one owner proposing the World Bowl be canceled and the championship handed to the regular-season champion Memphis Southmen.
Eventually, six teams were chosen for the tournament. The two teams with the best regular-season records, Memphis and Birmingham, were awarded first-round byes. The other two division winners would play in first-round games against the runners-up in their division. Originally, Florida was to host Charlotte, while Southern California was to host the Hawaiians.
However, after being informed only 1,000 advance tickets had been sold for the Hornets' matchup against the Blazers, league officials forced the Hornets to withdraw from the playoffs. The Hornets' cut of the gate would have only been enough for their players to get $100 for the game, nowhere near enough for the financially strapped team to justify the trip to Orlando. League officials arranged for the Bell to advance in their place, as they were slightly more robustly funded and could cover their travel costs.
Despite the various disasters, many thought the WFL performed fairly well, though below NFL standards. Many games were tight, decided by seven points or less, and the Action Point, the one-point conversion run or pass attempt after a touchdown, was favored among WFL coaches and critics. The league championship—the World Bowl, or "World Bowl I"—was staged in Birmingham between the hometown Birmingham Americans and the Florida Blazers.
Not even the World Bowl could go off without a hitch. For a time, it appeared that the game would not take place because the Americans owed $237,000 in back federal taxes. However, the Internal Revenue Service agreed to let the game go ahead in return for a portion of the gate. Both teams were owed several weeks' back pay; the Americans only agreed to play when their owner promised them championship rings if they won. Aside from the money woes the league was having, the players did not hold back in complaining about the officiating during the game.
Florida Blazers running back Tommy Reamon scored what he thought was a touchdown, but the officials on the field ruled that he fumbled the ball out of the end zone before he hit the ground, resulting in a touchback that gave the ball to Birmingham. Replays clearly showed that the ball had broken the plane of the end zone before slipping out of Reamon's hands. While the phantom turnover did not account for any Birmingham points, it did serve to break the spirits of the Blazers. Birmingham led 15–0, with Birmingham quarterback Matthew Reed scoring an action point. Birmingham led 22–0, and thought they had the game wrapped up. However, Florida managed a small comeback, trailing 22–21 as the gun went off in the fourth quarter. After the game, the Americans' jerseys were seized to satisfy team debts. (Sports Illustrated referred to the game, prophetically, as "The first, and possibly only World Bowl".)
As if losing a championship game in a squeaker was not bad enough, things got much worse. Florida head coach Jack Pardee bolted back to the NFL to take over the Chicago Bears, and the Blazers' franchise was sold off at a court-ordered auction after it was discovered that Blazers owner Rommie Loudd had financed the team through selling cocaine and a tax evasion scheme, for which he was arrested shortly after the season (and later convicted).
The champions did not fare much better; only days after the World Bowl, the Americans' office furniture was repossessed by sheriff's deputies.
The financial losses were tremendous: The Hawaiians had lost $3.2 million, while the New York Stars/Charlotte Hornets had over $2 million of debt against just $94,000 in assets, and the Jacksonville Sharks and Detroit Wheels were liquidated owing nearly $4 million: Detroit had 122 creditors looking to recoup losses.
Many NFL stars who had been attracted to the league quickly sought to get out of their contracts. Quarterback Ken Stabler (Raiders), defensive end L. C. Greenwood (Steelers), and quarterback Craig Morton (Giants) all were able to get courts to nullify their contracts with WFL teams, while former NFL veterans like George Sauer Jr., Charley Harraway, Leroy Kelly, and Don Maynard all retired.
Home-grown talent, like quarterbacks Tony Adams, Danny White, and wideout Alfred Jenkins quickly bolted for the NFL, with Adams landing with the Kansas City Chiefs, White with the Dallas Cowboys, and Jenkins with the Atlanta Falcons; Florida head coach Jack Pardee also got star Blazers' tight end Greg Latta to jump ship with him to the NFL's Bears.
An idea produced by the league was to have players wear different colors of pants based on their position. Offensive linemen were to wear purple pants, running backs green pants, receivers blue pants, linebackers red, and defensive backs yellow. Quarterbacks and kickers were to wear white pants. In addition to the colors, the pants were also adorned with items such as pinstripes (for the offensive linemen) or large stars (for quarterbacks) for those not watching on color television. After a test run in preseason games, this idea was scrapped.
The league changed the scheduling format from 20 games without exhibitions to 18 games (played in 20 weeks due to the odd number of teams) with exhibitions. Gone were weeknight games; the new schedule had games on Fridays, Saturdays, and Sundays. But there were still problems, as although the original plan called for a July 5 preseason opener and August 2 regular season openers, the regular season had to open a week earlier, with a single game on Saturday, July 26, due to a stadium conflict. This meant that a single regular season game was played in the midst of the last weekend of preseason play (with some preseason games being played the next night).
Several more NFL free agents, including Calvin Hill and Ted Kwalick, signed on with the struggling WFL. Memphis had secured three top-line, but fading Dolphins stars in Larry Csonka, Jim Kiick, and Paul Warfield. The Southern California Sun secured the services of former AFL and NFL quarterback Daryle Lamonica.
The Chicago Winds made an offer to aging Super Bowl III MVP Joe Namath, who seriously considered the offer, before refusing and re-signing with the New York Jets. The Winds invested considerable money and time in the effort to sign Namath (the team even designed its uniform to emulate the Jets'), and all but promised he was coming to Chicago. The embarrassing rejection by Namath crippled the Winds, who were shut down five weeks into the season. It also resulted in the loss of the WFL's national television deal (see below), rendering the league all but invisible.
Despite Hemmeter's efforts, several teams soon ran into financial difficulties, in part due to alarmingly low attendance figures. (The WFL averaged 21,423 fans per game in 1974, but only 13,931 per contest in '75.) The Winds were shut down five games into the season after dropping below league capitalization requirements, leaving the league with ten teams (which itself was a convenience, because it eliminated the mandatory bye week). It was not enough to stem the tide; by late October rumors abounded that four of the remaining teams were on the verge of folding.
With the relative financial stability of the Birmingham and Memphis clubs, both attempted to join the NFL but were refused. In 1979, the Memphis club owners filed an anti-trust suit against the NFL. Their case was ultimately dismissed on May 30, 1984, by which time the owners had already established the Tampa Bay Bandits in the next professional league, the United States Football League (then in the midst of its second season; that league incidentally filed their own, more famous antitrust suit against the NFL in 1986). Although the NFL expanded by two teams in 1976, that expansion had been planned before the WFL's first season, and neither city (Tampa and Seattle) had hosted a WFL franchise.
One of the issues facing the WFL going into 1975 was how to hold a draft. The owners of the WFL teams collectively agreed they did not have the money to seek out the top college prospects. Instead, the league came up with a different plan. Instead of drafting a certain player, a WFL team would draft an entire NFL or CFL team. This gave that team the rights to negotiate with players under contract for that team. For example, only the Charlotte Hornets had the right to offer contracts to players from the Buffalo Bills, Baltimore Colts, and Detroit Lions, and only the Chicago Winds could offer contracts to players from the Pittsburgh Steelers, New York Jets, and Edmonton Eskimos of the Canadian Football League.
The league's struggles led to endless sarcastic comments (starting with the league's own abbreviation, which was often pronounced "Wiffle"). Chicago Fire offensive lineman Steve Wright quipped that he had been offered a million dollar contract: "A dollar a year for a million years!"
In the 1976 season, Memphis Southmen coach John McVay joined the staff of the New York Giants and brought with him nine players from the Southmen. In what has been described as "the closest approximation to a meeting between the champions of the WFL and the NFL" (even though the Southmen never won a WFL title), the Southmen-reinforced Giants upset the defending Super Bowl champion Pittsburgh Steelers, 17–0, in a preseason match that year.
The WFL, for all its embarrassing miscues, produced a number of coaches who found success in the NFL, notably Jack Pardee, Lindy Infante, and Marty Schottenheimer. Jim Fassel, a quarterback for the Hawaiians, became a head coach in the NFL and UFL, taking the New York Giants to Super Bowl XXXV in 2001 and the Las Vegas Locomotives to a win in the 2009 UFL Championship Game. McVay worked his way up the Giants organization and eventually became the team's head coach; he had even more success as general manager of the San Francisco 49ers during the 1980s dynasty years. Several players, most notably Pat Haden, Danny White, Alfred Jenkins, Greg Latta, and Vince Papale, later found success in the NFL as well.
Four WFL alumni made it to the Pro Football Hall of Fame: Larry Csonka, Paul Warfield, Leroy Kelly and Don Maynard; all four were already established stars in the NFL before joining the WFL.
The league's most severe impact was on the Miami Dolphins, who had just won consecutive Super Bowls before the WFL's snagging of three of their star players. This changed the course of NFL history, by opening the door to dominance by two other AFC teams, the Steelers and the Raiders, during the second half of the 1970s.
While by no means the pioneer of "singular" team nicknames, which had been used by some college and professional sports teams since the 19th century, the high quantity of them in a single league ("Fire", "Sun", "Bell", "Storm", "Steamer", "Thunder", "Express") was rare in professional sports at the time, and was a distinguishing mark of the league.
The WFL also arguably affected locations of other professional football teams: from the NFL, Hawaii hosted the Pro Bowl from 1980 through 2009 and again from 2011 to 2016, Jacksonville got the Jacksonville Jaguars in 1995, Charlotte received the Carolina Panthers in the same year, and Houston's expansion franchise, the Texans, revived the name of the WFL team in 2002. Though the WFL's Toronto establishment failed due to Canadian resistance, the Buffalo Bills (with Canadian backing and special conditions) played one home game in Toronto a season from 2008 to 2013, and the league's original intent to expand the game globally is being partially fulfilled by the NFL International Series. Other cities became regular stops for franchises in other leagues:
The NFL's Houston Texans revived the name of the WFL's franchise for that city when it began play in 2002. ("Texans" had been used by an NFL Dallas team in 1952—after it folded, the remnants were taken over by the expansion Baltimore Colts—and by an AFL Dallas team in the early 1960s, which became the Kansas City Chiefs.) The moniker was also used by an arena football team in Dallas in the early 1990s, and by a CFL San Antonio team for one year in the 1990s.
There is also a Major League Soccer team called the Chicago Fire, and there are/were also NBA teams called the Memphis Grizzlies (2001–present) and Charlotte Hornets (1988–2002, 2014–present) (the nickname "Hornets" was used for minor league baseball teams in Charlotte long before the WFL entry; also, the "Grizzlies" name for the Memphis NBA team was in use when the franchise was still in Vancouver). The Jacksonville Sharks and Portland Thunder names were later revived for teams in the 2010 revival of the Arena Football League, with the indoor Sharks (outlasting its namesake by several years) having since moved to the National Arena League.
The American Football Association was conceived as a successor to the WFL, and in some newspapers was even referred to as the "New WFL". Many of the AFA teams revived, with slight alterations, the names of WFL teams that had resided in its respective cities, and several of the AFA's key personnel had previously served in similar capacities with WFL teams; the league operated from 1977 to 1983.
The league also caused significant problems for the lower levels of professional football. Its arrival resulted in the end of the ACFL and SFL, effectively killing minor-league professional football in the United States until the AFA's formation in 1979.
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