Monday, January 26, 2026

The Story And Significance Of Bill Polian - Turned Around Two Franchises And Built One From The Ground Up

William Patrick Polian Jr. is an American former professional football executive. He rose to league prominence as the general manager of the Buffalo Bills, building a team that participated in four straight Super Bowls—the most consecutive appearances by any team—but lost each time. Following his stint in Buffalo, Polian went on to become the general manager of the expansion Carolina Panthers. He then served as general manager and team president of the Indianapolis Colts of the National Football League from 1998 to 2011, where they reached two Super Bowls, winning Super Bowl XLI. He subsequently served as an NFL analyst for ESPN. Polian was elected to the Pro Football Hall of Fame in 2015. Polian co-founded the now-defunct Alliance of American Football in 2018.

Throughout the course of his career, Polian was awarded the NFL Executive of the Year award an NFL record six times, winning it twice with the Bills, twice with the Panthers, and twice with the Colts.

Polian began his career in professional football as a scout for the Montreal Alouettes in 1976, followed Marv Levy to the Kansas City Chiefs in 1978, eventually leaving the team in 1982 and joining the Chicago Blitz of the United States Football League, as personnel director in 1983. The Blitz shut down in 1984, and Polian moved back to the Canadian Football League, where he assembled a Grey Cup winning team with the Winnipeg Blue Bombers. Early on in his career, he was a coach for the now defunct football teams at Manhattan College and the Trinity School, both in New York City.

Polian was general manager for the Buffalo Bills from 1986 to 1992. When Polian was promoted to general manager of the Bills on December 30, 1985, the Bills were suffering from back-to-back 2–14 seasons and fan interest was at an all-time low. Polian was originally hired as director of pro personnel for the Bills on August 2, 1984. Polian was instrumental in the signing of Bruce Smith to his first NFL contract, after which he was promoted to GM in 1985. While GM of the Bills, Polian won the NFL Executive of the Year Award twice, in 1988 and in 1991. After the 1992 season, on February 4, 1993, after the Bills had appeared in, and lost, their third straight Super Bowl, Polian was fired as general manager.

In 2012, Polian became the 28th inductee into the Buffalo Bills Wall of Fame.

Polian was general manager of the Carolina Panthers from 1995 to 1997. He tried to create the quickest Super Bowl winner in history, and nearly did so, building a team that went to the NFC Championship Game in only its second year of existence. This feat led him to a promotion, becoming not just the GM, but the president of the Indianapolis Colts.

In 1998, Polian was hired as president and decided to build through the draft as the Indianapolis Colts would have the No. 1 overall pick for 1998; the Colts picked Peyton Manning. In 2002, Polian hired head coach Tony Dungy.

During his tenure, the Colts led the NFL with eight consecutive playoff appearances and seven consecutive seasons of 12 or more regular-season victories. They won seven division titles (1999, 2003–07, 09), won Super Bowl XLI against the Chicago Bears, and made a second Super Bowl appearance in Super Bowl XLIV under coach Jim Caldwell but lost to the New Orleans Saints. From 2000 to 2009, the Colts (115–45) set the NFL mark for most wins in a decade, and their nine playoff berths tied the NFL record set by Dallas in the 1970s. Polian stepped down as general manager in 2009, being succeeded by his son Chris, but remained with the team as president and vice-chairman.

In 2006, according to Jay Glazer of FOX Sports, Polian reportedly shoved a New York Jets employee by pinning him against a wall, for placing speakers too close to the field during warmups. The league required Polian to issue a written apology to the Jets employee.

Polian and his son Chris were fired by owner Jim Irsay after the Colts finished with a 2–14 record in the 2011 season.

On January 31, 2015, it was announced that Polian had been elected to the Pro Football Hall of Fame. On January 1, 2017, Polian became the 13th inductee into the Indianapolis Colts Ring of Honor.

In March 2018, Polian announced the creation of an off-season professional football league, called the Alliance of American Football, which he co-founded with Charlie Ebersol. The league began playing in February 2019, with television broadcasts produced by CBS Sports, and airing on CBS, CBS Sports Network, TNT, and NFL Network. On April 2, 2019, the league's football operations were suspended by controlling owner Thomas Dundon, who purchased his stake in the league shortly after it began play.

In January 2022, the Chicago Bears brought in Polian to help lead their search for a new head coach and general manager. The Bears went on to hire Colts defensive coordinator Matt Eberflus and Kansas City Chiefs director of player personnel Ryan Poles for the respective positions.

Polian is married to Eileen and has four kids: Lynn, Chris, Brian, and Dennis. Polian has nine grandkids: Annie, William, Jack, Caroline, Kate, Aidan, Charlotte, Finn, and Millie. Polian joined ESPN in 2012 as an NFL analyst.

Sources
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Monday, January 19, 2026

The Story And Significance Of Charles Haley - First Player To Win Five Super Bowls

Charles Lewis Haley is an American former professional football player in the National Football League for the San Francisco 49ers (1986–1991, 1998–1999) and Dallas Cowboys (1992–1996).

Haley began his career as a specialty outside linebacker, then played as a defensive end because of a defensive scheme change from the 3–4 to the 4–3 defense. He was the first five-time Super Bowl champion; only Tom Brady, with seven titles, has won more. He won two Super Bowls with the 49ers (XXIII, XXIV) and three with the Cowboys (XXVII, XXVIII, XXX); starting in all five championship games. Haley was inducted to the College Football Hall of Fame in 2011 and the Pro Football Hall of Fame in 2015.

Haley was selected by the San Francisco 49ers in the fourth round (96th overall) of the 1986 NFL draft, after dropping because he was initially timed at 4.8 seconds in the 40-yard dash, although he was later clocked by a 49ers scout at 4.55 seconds. He played outside linebacker in a 3–4 defense, finished second behind Leslie O'Neal for rookies with 12 sacks and was voted to the NFL All-Rookie team by Pro Football Weekly and the United Press International. The following year, he played again in a designated pass rusher role, coming into the game in likely passing situations, while making 25 tackles and 6.5 sacks.

In 1988, Haley was named the starter at left outside linebacker, registering 69 tackles, 11.5 sacks and would hold that spot through the 1991 season. The next year, he tallied 57 tackles and 10.5 sacks.

In 1990, Haley had 58 tackles and 9 passes defensed. He was third in the league with 16 sacks, voted the UPI NFC Defensive Player of the Year, and a consensus All-Pro.

In 1991, Haley's relationship with the organization began to deteriorate after safety Ronnie Lott was left unprotected eligible to sign with any team under Plan B free agency. He still recorded 53 tackles, 6 passes defensed, 2 forced fumbles and 7 sacks, tying for the team lead with Larry Roberts. While with the 49ers from 1986 to 1991, he led the team in sacks every season, and played on the Super Bowl XXIII and Super Bowl XXIV championship teams.

On August 26, 1992, Haley's volatile temperament and clashes with head coach George Seifert prompted the team to trade him to the Dallas Cowboys in exchange for a 1993 second round selection (#56-Vincent Brisby) and a 1994 third round selection (#99-Alai Kalaniuvalu).

In 1992, Haley was moved to right defensive end in the Dallas Cowboys 4–3 defense, made 39 tackles, 6 sacks, and 42 quarterback pressures (led the team), and helped the team improve from 17th in total defense in 1991 to first. Haley received the UPI NFC Defensive Player of the Year Award and was a consensus All-Pro once again. He is often mentioned as the final piece that helped propel the Cowboys into a Super Bowl contender.

In 1993, Haley made headlines after smashing his helmet through a concrete wall in the locker room following a home loss to the Buffalo Bills, showing his displeasure with the team's inability to sign holdout running back Emmitt Smith, which contributed to an 0–2 start and put the season in jeopardy. The Cowboys relented and reached an agreement with Smith the following week, getting them back on track and making them the first team to win a Super Bowl after starting a season 0–2. Haley registered 41 tackles, 4 sacks, 2 passes defensed, and 3 forced fumbles, but his recurring back problems began to require a series of surgeries.

In 1994, Haley recovered from off-season surgery (lumbar microdiscectomy) to post 68 tackles, 12.5 sacks, and 52 quarterback pressures. He immediately announced his retirement after losing 38–28 to the 49ers in the NFC Championship game, but decided to return after being offered a new contract.

In 1995, Haley posted 10.5 sacks, 33 quarterback pressures, and 35 tackles in the first 10 games, until suffering a ruptured disk against the Washington Redskins, which derailed his season. He started in Super Bowl XXX six weeks after having back surgery, making one sack, 3 quarterback pressures, and 5 tackles. The next year, with the team trying to limit him to 30 plays per game, he appeared in the first three contests and in week 9 and 10 before being deactivated with a back injury. He retired after the season, because of his back injuries and his youngest daughter Brianna being diagnosed with leukemia.

On January 2, 1998, Haley was signed by the 49ers after being out of football for almost two years to provide depth for an injury depleted defensive line in the playoffs (2 games). He was re-signed for the 1999 season and tallied 3 sacks.

In his 12 NFL seasons, Haley recorded 100.5 quarterback sacks, two interceptions (nine return yards), and eight fumble recoveries, which he returned for nine yards and a touchdown. He was also selected to play in five Pro Bowls (1988, 1990, 1991, 1994, 1995) and was named NFL All-Pro in 1990 and 1994. In his first four seasons in Dallas, he was on three Super Bowl-winning teams: in 1992 (XXVII), 1993 (XXVIII), and 1995 (XXX). He was the first player with more than four Super Bowl Rings.

Haley was elected to the Pro Football Hall of Fame in 2015 after several years of eligibility and his bust was sculpted by Scott Myers. Haley felt that his election may have been delayed by his image and behavior: "I thought that what you do on the field would govern whether you get in the Hall". On August 8, 2015, Haley was inducted at the Enshrinement Ceremony where his bust was unveiled. He was also inducted into the San Francisco 49ers Hall of Fame in 2015.

Prior to that, Haley was inducted into the Virginia Sports Hall of Fame in 2006, the College Football Hall of Fame in 2011, and the Texas Black Sports Hall of Fame in 2012. He was enshrined into the Dallas Cowboys Ring of Honor on November 6, 2011.

After football, Haley was diagnosed with bipolar disorder and began to undergo therapy and to take medication. Haley was an assistant defensive coach for the Detroit Lions from 2001 to 2002. He is a special advisor mentoring rookies for both the Dallas Cowboys and San Francisco 49ers. He also has dedicated his life to help fund several local initiatives with organizations such as Jubilee Centre and The Salvation Army. He is the founder of Tackle Tomorrow which provides struggling schools in the Dallas area with reading programs and special teachers to help students improve their reading skills. Tackle Tomorrow is an active foundation with support from the Dallas community and other Cowboys such as Dak Prescott, DeMarcus Lawrence, Tony Tolbert, Troy Aikman, Emmitt Smith, Michael Irvin, and many others.

His daughter, Madison Haley, is a professional soccer player who currently plays for Brighton and Hove Albion in the Women's Premier League in England.

Sources
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Monday, January 12, 2026

The Story And Significance Of Tim Brown - Oldest Player To Ever Score On Special Teams

Timothy Donell Brown is an American former professional football player who was a wide receiver in the National Football League. He played college football for the Notre Dame Fighting Irish, where he won the Heisman Trophy, becoming the first wide receiver to do so. He spent sixteen years with the Los Angeles / Oakland Raiders, during which he established himself as one of the NFL's greatest wide receivers of all time. Brown has also played for the Tampa Bay Buccaneers. In 2015, he was inducted into the Pro Football Hall of Fame.

As of 2023, Brown serves as the league chairman and commissioner of The Arena League, an indoor football league that began play in 2024.

Brown was selected by the Los Angeles Raiders in the first round with the sixth overall pick of the 1988 NFL draft. In his first NFL season, he led the league in kickoff returns, return yards, and yards per return average. Though it took time for him to fill into the role as the team's #1 receiver, catching just 147 passes in his first five seasons, he went on to rack up 9 consecutive 1,000-yard seasons from 1993 to 2001. He also led the NFL in punt returns in 1994, and receptions in 1997. In March 1994, Brown was offered and signed a free-agent offer-sheet with the Denver Broncos. The Raiders matched the offer soon thereafter. He was voted to the Pro Bowl nine times, in 1988 and 1991 as a kick returner, and in 1993–97, 1999 and 2001 as a receiver. In 2001, Brown would later play alongside another well-known wide receiver, Jerry Rice. On December 9, 2001, Brown returned a punt 88 yards for a touchdown in a home game against the Kansas City Chiefs, making him the oldest player in NFL history to score a touchdown on a punt return. In 2002, he passed Gene Upshaw to become the Raiders' all-time leader in games played with 224. He also set Raiders franchise records for receptions, receiving yards, and punt return yards. Brown was released by the Raiders before the 2004 season, as he did not want to accept a smaller role in the offense.

Brown was signed shortly thereafter by the Buccaneers (coached by former Raider head coach Jon Gruden). The move was controversial, considering that Brown had always been a fan favorite in the Oakland area and was much admired by many current and former Raiders players and staff over the sixteen years he spent with the Raider organization. He was the last of the Los Angeles Raiders to remain with Oakland.

On September 27, 2004, in his first game at Oakland since being signed by Tampa Bay, Brown reached 100 career receiving touchdowns, tying him (with Steve Largent) for 3rd on the NFL's all-time career receiving touchdown list at that time (behind former teammate Jerry Rice and Cris Carter). He received a standing ovation from the Oakland Raider crowd.

In 2005, Brown signed a one-day contract with the Raiders to retire with the team. The July 18 news conference was attended by two Raiders officials and only one active Raider, wide receiver Jerry Porter. Brown retired with 14,934 receiving yards, the second-highest total in NFL history, 1,094 receptions (3rd), and 100 touchdown catches (3rd-Tied). Brown also gained 190 rushing yards, 3,320 punt-return yards (5th in NFL history), 3 fumble-return yards, and 1,235 yards returning kickoffs. This gave him a total of 19,682 combined net yards, ranking him #5 among the NFL's all-time leaders at the time of his retirement. He also scored 105 total touchdowns (100 receiving, 1 rushing, 3 punt returns, 1 kickoff return). Brown is the only player ever to retire in the NFL's top five leaders for both receiving and return yards.

Brown became eligible for enshrinement in the Pro Football Hall of Fame in 2010, but was not selected that year. He was considered a long shot to get in on his first try, as there was a logjam of accomplished receiver candidates, including Jerry Rice (Brown's former teammate), Cris Carter and Andre Reed.

On January 7, 2012, and again on January 11, 2013, Brown was selected as a finalist for enshrinement in the Pro Football Hall of Fame, but was not chosen.

On January 31, 2015, Brown was selected for enshrinement in the Pro Football Hall of Fame. He was inducted into the Pro Football Hall of Fame on August 8, 2015.

Brown was in the movie Little Giants, and is co-host on FSN Pro Football Preview with former players Jason Sehorn, Eddie George and NFL Insider Jay Glazer. Brown is also a representative for YorHealth.

In 1995, Brown became the National Chairman of Athletes & Entertainers for Kids and the related 9-1-1 for Kids. These efforts have helped over five million children and teens through mentoring and educational programs.

As of 2013, Brown has been the General Manager and Co-Owner of the Texas Revolution of the Champions Indoor Football League in his home state of Texas and was an analyst for ESPN College Football. Brown also hosts a weekly sports-talk show on WRDI.

Brown serves as the League Chairman and Commissioner of The Arena League, an indoor football league that is estimated to begin play in 2024.

Brown currently lives in Cedar Hill, Texas.

Brown started a NASCAR racing team as part of their Drive for Diversity program. He was recruiting African American sponsors to fund the venture, and has worked out a technical alliance with Roush Fenway Racing, who will provide support to the upstart team. Brown hopes to eventually find a black, Hispanic, or woman driver to be the star of his team in order to bring an element of diversity to what is a white-dominated sport. However, the plan never successfully began.

Since joining the Raiders, Brown had a complicated relationship with the Oakland Raiders and late owner Al Davis. During a 2009 interview with Sportsradiointerview.com Brown commented on his former boss:

“Meeting Al (Davis) was pretty unique. I found out five or ten minutes after my first practice there that he hated African-American athletes from Notre Dame. And they literally told me that. They literally told me that because we’re known for using our education more than our athletic ability that he thought that I would be one of these guys that would basically take the money and run. I don’t know if that was a ploy to get me amped up, but it certainly worked."

In 2000, Brown was dining in an Oakland restaurant with former Raiders Chester McGlockton and Sean Jones. During their meal, Brown found himself unable to approach or speak to Davis. Brown told a reporter, "I was saddened by that because I don't know anybody who I've dealt with for twelve years who I can't say hello to in that situation. I was saddened that the situation is where it is."

On August 5, 2004, the Raiders held a press conference with Brown and Davis which stated that Brown was leaving the Raiders. Davis and Brown professed mutual respect for one another and both men expressed a desire for Brown to return to the Raiders someday.

On July 19, 2005, Brown officially retired but the Raiders did not hold a press conference at the team headquarters. Instead, Brown held his own press conference in an Oakland hotel ballroom. Davis did not attend the conference because he had a "scheduling conflict". Davis did allow Brown to sign a ceremonial $765,000 contract with the Raiders so he could retire as an Oakland Raider. Brown's 2004 departure from the Raiders eventually became acrimonious, and the outspoken receiver often criticized Davis, senior assistant Michael Lombardi and coach Norv Turner publicly for conspiring to make him expendable. Former teammates Marcus Allen, Lincoln Kennedy and Chester McGlockton attended the press conference. For the Raiders, Amy Trask, the Raiders' chief executive officer who had Brown sign the ceremonial contract, Marc Badain, a finance executive and Mike Taylor, the team's director of public relations, were on hand. At the time, Raiders receiver Jerry Porter was also in attendance. Lincoln Kennedy stuck up for the absence of Davis stating "It's not his style; he'll probably invite Tim up to his office, or out to dinner later on. But this? This is not his style."

Recent history suggested that Davis was possibly out of touch with the football world prior to his death in 2011 because the Raiders had suffered through seven straight losing seasons (2003–2009) since losing to Tampa Bay in Super Bowl XXXVII. Brown disagreed, stating "In a lot of peoples’ minds, Al is out of touch, but nothing is further from the truth. He is still quite lucid."

Sources
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Monday, January 5, 2026

The Story And Significance Of Jerome Bettis - Ran For Over 13,000 Rushing Yards Which Ranks In The Top Ten All-Time

Jerome Abram Bettis Sr. is an American former professional football running back who played in the National Football League for 13 seasons, primarily with the Pittsburgh Steelers. Nicknamed "the Bus" due to his large size and forceful running style, he is regarded as one of the greatest power runners of all time and ranks eighth in NFL rushing yards.

Bettis played college football for the Notre Dame Fighting Irish and was selected 10th overall by the Los Angeles Rams in the 1993 NFL draft. He was a member of the Rams for three seasons before being traded to the Steelers, where he spent the remainder of his career. Bettis received six Pro Bowl and two first-team All-Pro selections, in addition to being a member of the Steelers team that won Super Bowl XL, the franchise's first title in over two decades. He was inducted to the Pro Football Hall of Fame in 2015.

The Los Angeles Rams selected Bettis in the first round, with the tenth overall selection, of the 1993 NFL draft. On July 22, 1993, He signed a three-year, $4.625 million contract with a signing bonus in excess of $2 million. As a rookie, he flourished under Chuck Knox's ground-oriented offense. He quickly earned the nickname "The Battering Ram" as he rushed for 1,429 yards (second in the NFL, behind only Emmitt Smith's 1,486 rushing yards), drawing comparisons to Earl Campbell. Bettis also had an NFL-best 79 rushing first downs and an NFL-best 38 runs of 10 or more yards, and tied for the league lead with seven 100-yard rushing games despite not becoming the full-time starter until the sixth game of the season. Bettis was named a First-team All-Pro (the only rookie named to the team) and Consensus NFL Offensive Rookie of the Year. He rushed for over 1,000 yards and was selected for the NFC's Pro Bowl team in each of his first two seasons with the Rams. He was one of the few bright spots on a dreadful team. The Rams finished last in the NFC West in both of his first two seasons, never coming remotely close to contention.

The Rams moved to St. Louis for the 1995 season. New coach Rich Brooks instituted a more pass-oriented offense, a major reason why Bettis was limited to 637 yards, a significant dropoff from his 1993 and 1994 totals. Brooks asked Bettis whether he wanted to move to fullback for the upcoming 1996 season or preferred to be traded. Bettis opted for a trade. By this time, most NFL fullbacks were primarily blockers, and Bettis still believed he could help a team as a rusher.

On the day of the 1996 NFL draft, Bettis was traded to the Pittsburgh Steelers with a third-round pick in the 1996 draft in exchange for the Steelers' second-round pick and their fourth-round pick in the 1997 NFL draft. In the first round, the Rams drafted Lawrence Phillips as Bettis' intended successor. The Steelers drafted Steve Conley with the Rams’ third round selection. With their second round pick in the 1996 draft the Rams took Ernie Conwell. In 1997 the Rams traded their fourth-round pick from the Steelers and two sixth-round picks to the Dolphins in order to move up nine slots and take offensive tackle Ryan Tucker.

The Rams had given Bettis the option of selecting where he wanted to be traded to. He chose the Steelers over their AFC Central rival Houston Oilers (who would draft Eddie George that year instead) due to the Steelers' more storied history.


The Steelers were in need of a running back because Bam Morris, their feature back for the 1994 and 1995 seasons, was arrested in March 1996 for marijuana possession. Morris eventually pleaded guilty to marijuana possession and was cut by the Steelers a little over a month after the draft, handing the feature back position to Bettis.

Conley was traded to the Colts two seasons later for a fifth-round pick. Meanwhile, Phillips was cut by the Rams after only one-and-a-half seasons due to myriad off-the-field issues, and would be out of the NFL altogether by 1999, making the trade one of the most lopsided in NFL history.

In his first season in Pittsburgh, Bettis rushed for a then career-high 1,431 yards and 11 touchdowns and was named to his second 1st team All-Pro team. He also won the NFL Comeback Player of the Year, NFL Alumni Running Back of the Year, was voted Steelers' team MVP and finished the 1996 season as the leader in Football Outsiders rushing DYAR metric.

Bettis rushed for over 1,000 yards in each of his first six seasons with the Steelers between 1996 and 2001. Included in that run were three campaigns of over 1,300 yards. In 1997, Bettis rushed for a career-best 1,665 yards in the team's first 15 games. However, because the team had already wrapped up its playoff position, he was rested for the regular-season finale and finished 26 yards short of the team's single-season record. Bettis does hold the Steelers' franchise record for rushing yards in a single season when including postseason play. Bettis was a second-team All-Pro choice in 1997 and set a then NFL record with two overtime touchdowns in the same season.

Bettis was leading the league with 1,072 rushing yards in 2001 when he suffered a serious hip and groin injury that sidelined him for the remainder of the regular season. Injuries would also cost him significant parts of the 2002 season, leaving him as a backup to Amos Zereoué to begin the 2003 season. Despite regaining his starting role midway through the 2003 season, Bettis again found himself a backup to start the 2004 season, this time to free-agent acquisition Duce Staley. But when an injury took Staley out of action midway through the year, Bettis stepped in and gained 100-plus yards in six of the next eight games, and in seven consecutive starts. The late-season effort led to the sixth Pro-Bowl berth of his career.

Bettis spent the 2005 season as a short-yardage running back, but managed two notable games along the way: a 101-yard, two-touchdown effort in a pivotal week 14 win over Chicago (his second-to-last game in Pittsburgh) in which he ran over Bears' safety Mike Green and the NFL's Defensive Player of the Year linebacker Brian Urlacher on the goal line during a heavy snow squall. Then he scored three touchdowns in a win over Detroit to clinch a playoff berth on the last day of the season. He finished the season and his career as the NFL's 5th leading all-time rusher.

Bettis was also at the center of one of the most controversial calls in NFL history. During a Thanksgiving Day game with the Detroit Lions on November 26, 1998, he was sent out as the Steelers representative for the overtime coin toss. Bettis appeared to call "tails" while the coin was in the air but referee Phil Luckett declared that Bettis had called "heads" first and awarded possession to Detroit, which would go on to win the game without giving Pittsburgh the chance to possess the ball. After reviewing the incident, the NFL changed the rule and declared that the call of "heads" or "tails" would be made before the coin was tossed rather than during the toss and that at least two officials would be present. In 2001 the readers of ESPN voted the incident as No. 8 on its list of the ten worst sports officiating calls of all time, even though sound enhancements of the audio showed that Bettis said "hea-tails" and Bettis admitted starting to call "heads" before changing it to "tails". Bettis later put together one of the most bizarre single-game statistics in NFL history. In the 2004 season opener he scored three touchdowns while carrying the ball five times for a total of only one yard and a 0.2 yards per carry average.

During that 2004 season, Bettis and New York Jets running back Curtis Martin dueled for position on the all-time rushing yards leaderboard. Bettis entered the season in 6th place all-time and 684 yards ahead of Martin in 9th place. Because Bettis was the backup in Pittsburgh for the start of the season, Martin was able to pass Bettis in week 13 until the Steelers played their game later in the day and Bettis retook the lead by 6 yards. When the Jets traveled to Martin's home town of Pittsburgh to play the Steelers the following week, both backs would cross the 13,000-yard mark, making this the first time two players crossed the 13,000 yard mark (or other similarly high yardage milestones) in the same game. Their combined career totals were also one of the biggest combined career totals for opposing running backs in history. At the end of the game, Martin would lead Bettis by 9 yards. Two weeks later in week 16, Bettis would again pass Martin and establish himself with a lead of 81 yards. In doing so, Bettis passed Eric Dickerson for 4th place on the all-time list. Bettis sat out the final week of the season, and when Martin rushed for 153 yards that week he passed Dickerson, and Bettis for the final time.

After the Steelers' defeat in the 2004 AFC Championship Game on January 23, 2005, Bettis announced that he was considering retirement, but would not make a final decision for several months to prevent the sting of the defeat from clouding his judgment. Later, Bettis agreed to stay with the Steelers for another season. He stated he would love to play in the Super Bowl in 2006 since it was to be played in his hometown of Detroit. His wish came true as the Steelers played in, and won, Super Bowl XL (40) against the Seattle Seahawks, 21–10, on February 5, 2006.

Bettis finished his 13 NFL seasons as the NFL's 5th all-time leading rusher with 13,662 yards and 91 touchdowns. He also caught 200 passes for 1,449 yards and 3 touchdowns and threw 3 career touchdown passes. He was named to the Pro Bowl in 1993, 1994, 1996, 1997, 2001, and 2004. Bettis won the NFL Comeback Player of the Year award in 1996, and in 2002 he was the recipient of the Walter Payton Man of the Year Award. While Bettis finished with 1,542 more yards than Franco Harris on the NFL's all-time rushing list, Harris remains the Steelers all-time leading rusher because 3,091 of Bettis’ yards came while he was with the Rams.

Bettis received the nickname "the Bus" during his time at Notre Dame, as a reporter at the university's newspaper (The Observer) came up with it, stating that he looked like a bus taking guys for a ride. This led to a student chant about how "Nobody stops the bus" that stuck for the rest of his tenure at the school.

Bettis was given the nickname "the Closer” by his Steeler head coach Bill Cowher because whenever Pittsburgh was ahead at the end of the game, Cowher would send in Bettis to run out the clock.

Shortly after the Steelers lost the 2004 AFC Championship Game to the eventual Super Bowl XXXIX champion New England Patriots, Ben Roethlisberger approached Bettis. He promised Bettis that if he came back for one last season, he would get him to the Super Bowl. Apparently, it was this promise that got Jerome Bettis to play one last season. In 12 NFL seasons, Bettis had reached the playoffs five times, but had never been in the Super Bowl.

In week 17 of the 2005 NFL season, Bettis rushed for 41 yards and three touchdowns against the Detroit Lions. The Steelers won, 35–21, and thanks to Bettis's three touchdowns, they clinched a playoff berth. When Bill Cowher pulled Bettis from the game late in the fourth quarter, he was given a standing ovation from the Steelers fans. This game would be the last home game (not including the neutral-site Super Bowl) for Jerome Bettis.

Bettis contributed 52 yards and a touchdown in the Steelers' wildcard playoff victory over the Cincinnati Bengals on January 8. After their wildcard win, Ben Roethlisberger revealed to the team that he promised to Bettis that he would get him to the Super Bowl, in order to get him to come back for the 2005 season.

On January 15, 2006, Bettis was the center of one of football's most memorable endings in a divisional playoff game against the Indianapolis Colts. The Steelers offensive attack was mostly pass-driven during the game. Bettis ran for 46 yards on 17 rushes, including one touchdown. When the Steelers took possession of the ball on the Colts' 2-yard line with 1:20 remaining in the game, leading 21–18, the outcome seemed almost certain. The first play from scrimmage went to the surehanded Bettis, who had not fumbled once the entire year. As Bettis ran towards the end zone, Colts linebacker Gary Brackett popped the ball out of Bettis's hands, where, in seemingly another occurrence of the Sports Illustrated "cover jinx," it was picked up by cornerback Nick Harper, who was stopped from returning the fumble all the way for a touchdown by Steelers quarterback Ben Roethlisberger. Ultimately, however, Bettis's mistake did not result in a Steelers loss, as Colts kicker Mike Vanderjagt missed a 46-yard game-tying field goal, ending the game with a 21-18 Steelers victory.

The next week, the Steelers were set to face off against the Denver Broncos in the 2005 AFC Championship Game. Bettis delivered a rousing speech to his teammates the day before the game, asking them to "Just get me to Detroit", his hometown, where Super Bowl XL was to be played. Bettis's wish was granted, as he and the Steelers advanced to Super Bowl XL with a 34–17 win over the Broncos, led by Ben Roethlisberger's arm. Bettis ran for 39 yards on 15 carries, including a touchdown. After the game was over, Bettis found his parents in the crowd and mouthed the words "We're going home" to them.

Asked about the possibility of retirement, Bettis announced, "I played this game for a championship. I'm a champion, and I think the Bus' last stop is here in Detroit." Thus, Jerome Bettis officially announced his retirement standing on the champions' podium, holding the Vince Lombardi Trophy alongside Dan Rooney, who accepted the trophy on behalf of both himself and Bill Cowher, the winning head coach. Hines Ward, the MVP of the game, said during the Super Bowl commercial, "I'm going to Disney World and I'm taking The Bus!"

Although the Steelers have not officially retired Bettis' #36, they have not reissued it since his retirement and it is understood that no Steeler will ever wear it again. His number joins a list of other unofficially retired numbers such as those of Terry Bradshaw and Hines Ward.

On January 31, 2006, Detroit Mayor Kwame Kilpatrick and the City Council presented the key to the city to Bettis and declared the week "Jerome Bettis Week" for being "a shining example of what a kid with a dream from Detroit can accomplish with hard work and determination." Currently, he lives in Atlanta, Georgia.

Governor Jennifer M. Granholm of the State of Michigan declared February 1, 2006, to be Jerome Bettis Day.

On May 21, 2006, Bettis received an honorary Doctoral degree from Lawrence Technological University in Southfield, Michigan.

Before the Steelers' home opener of the 2006 NFL season, a large school bus drove onto the field, and Bettis stepped out to a massive crowd ovation. He was one of several Steelers players being honored as part of the celebration of the franchise's five Super Bowl victories; Lynn Swann and Franco Harris were also present.

In February 2006, at the 2006 Winter Olympics, NBC Sports announced that Bettis had been signed as a studio commentator for NBC's new Football Night in America Sunday night pregame show where he was through the 2008 season.

In April 2006, Bettis and his parents teamed up with Don Barden, the head of PITG Gaming LLC, in a bid for a casino on Pittsburgh's Northside to be called the Majestic Star. Their plan would aid the NHL's Pittsburgh Penguins with funding for a new ice arena. Barden said that he would give $7.5 million a year for 30 years to help build a new arena.

Bettis opened a restaurant called "Jerome Bettis' Grille 36" on June 5, 2007, on Pittsburgh's Northside.

Bettis makes a cameo as himself in the episode "The Convention" of season 3 of the NBC comedy series The Office. Signing autographs at a paper convention, Michael Scott tries to invite him to a room party, which Bettis declines. Later, Michael claims Bettis is nicknamed "The Bus" because he is afraid of flying.

In 2010, Bettis joined School of the Legends (SOTL), an online community and partner of the NFLPA. He was featured in an article on the D1 Training website in February 2011 and filmed training courses for SOTL that focused on his position as a running back.

Bettis is currently the host of The Jerome Bettis Show on WPXI-TV, filmed at Heinz Field in Pittsburgh, airing Saturdays at 7:00 PM and 1:00 AM. He was a commentator for the NFL Network and a former NBC studio analyst for Football Night in America. Now he is an NFL analyst for different ESPN programs, such as SportsCenter.

The Jerome Bettis Bus Stops Here Foundation and other agencies sponsor the Jerome Bettis Asthma and Sports Camp annually for children with asthma. Bettis has also delivered over 1000 pairs of cleats to children in the Detroit school system. After falling short as a finalist in 2013, on January 31, 2015, Bettis was voted into The Pro Football Hall of Fame. Bettis returned to NBC to help Bob Costas preside over the Vince Lombardi Trophy presentation at the end of Super Bowl XLIX on February 1, 2015.

Bettis starred in a Geico commercial in 2019, playing a running back in flag football that dominates the competition (49–0).

Bettis portrays himself in the episode "Welcome to the Ex-Files" in Season 4 of the CBS comedy series The Neighborhood, where he visits the home of principal characters Calvin and Tina Butler for dinner after running into them at a restaurant. In the course of the evening, characters learn that Bettis & Tina had a "summer fling" when they were teenagers, triggering jealousy in Calvin that gets resolved by the end of the episode.

Bettis returned on campus at the University of Notre Dame in 2021–2022 to finish his bachelor's degree, something he had started nearly 30 years earlier. He graduated in May 2022 with a bachelor's degree in business.

Bettis has made political donations to both Democratic and Republican candidates, such as the Congressional campaign of Democratic Representative Carolyn Cheeks Kilpatrick and George W. Bush's 2004 reelection campaign. On March 29, 2008, Bettis accompanied Barack Obama on a campaign visit to the U.S. Steel plant in Braddock, Pennsylvania. Bettis endorsed Vice President Kamala Harris in the 2024 presidential election.

Bettis is married to his wife Trameka. Together they have two kids: a daughter, Jada and a son, Jerome Jr., who is on Notre Dame’s football roster as a wide receiver.

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