A four-time Super Bowl winner with the Steelers, Harris was the Most Valuable Player (MVP) of Super Bowl IX. He also scored the "Immaculate Reception" touchdown, one of professional football's most famous plays, which gave the Steelers their first playoff win. Harris was inducted into the Pro Football Hall of Fame in 1990.
Harris was selected 13th overall in the first round of the 1972 NFL Draft by the Pittsburgh Steelers despite assistant personnel director Bill Nunn and head coach Chuck Noll preferring Robert Newhouse. In his first season with the Steelers (1972), Harris was named the NFL Rookie of the Year by The Sporting News and NFL Offensive Rookie of the Year by the Associated Press. In that season he gained 1,055 yards on 188 carries, with a 5.6 yards per carry average. He also rushed for 10 touchdowns and caught one touchdown pass. He was popular with Pittsburgh's large Italian-American population: his fans, including "Brigadier General" Frank Sinatra, dubbed themselves "Franco's Italian Army" and wore army helmets with his number on them.During his rookie season, Harris was a key player in one of professional football's most famous plays, dubbed the "Immaculate Reception" by Pittsburgh sportscaster Myron Cope. In the first round of the playoffs, the Oakland Raiders were leading the Steelers 7–6 with 22 seconds to play when a Terry Bradshaw pass was deflected away from intended receiver John "Frenchy" Fuqua as defender Jack Tatum arrived to tackle him. Harris snatched the ball just before it hit the ground and ran it into the endzone, resulting in the Steelers' first playoff win.
Harris was chosen for nine consecutive Pro Bowls (1972–1980), and was All-Pro in 1977. Harris rushed for more than 1,000 yards in eight seasons, breaking a record set by Jim Brown. The running back tandem of Harris and Rocky Bleier combined with a strong defense to win four Super Bowls following the 1974, 1975, 1978, and 1979 seasons. On January 12, 1975, he was the Most Valuable Player of Super Bowl IX; in that game he rushed for 158 yards and a touchdown on 34 carries for a 16–6 win over the Minnesota Vikings. Harris was the first African American as well as the first Italian-American to be named Super Bowl MVP. Harris was a major contributor for the Steelers in all of their first four Super Bowl wins. His Super Bowl career totals of 101 carries for 354 yards are records and his four career rushing touchdowns are tied for the second-most in Super Bowl history.
Harris claimed that he extended his career and thus his contribution to the team's objectives (including four Super Bowl victories) by avoiding unnecessary contact.
With the retirement of O. J. Simpson after the 1979 season, Harris became the career rushing leader among active players. Following the 1983 season, Harris and Walter Payton were both closing in on Jim Brown's NFL rushing record, and Harris asked the Rooney family for a pay raise. Believing that Harris was on the downside of his career, they refused and Harris threatened to hold out. The Steelers released him during training camp in 1984 and he then signed with the Seattle Seahawks during the 1984 season. He played just eight games with the team, gaining only 170 yards before retiring (192 yards short of Jim Brown's record).
In his 13 professional seasons, Harris gained 12,120 yards (then 3rd all-time) on 2,949 carries, a 4.1 yards per carry average, and scored 91 rushing touchdowns (then also 3rd). He caught 307 passes for 2,287 yards, a 7.4 yards per reception average, and nine receiving touchdowns. Harris's 12,120 career rushing yards rank him 12th all time in the NFL, while his 91 career rushing touchdowns rank him 10th all time tied with Jerome Bettis.
In 1990, Harris and his former Penn State teammate Lydell Mitchell founded Super Bakery (renamed RSuper Foods in 2006), which produced nutrition-oriented food for schoolchildren. Harris and Mitchell also partnered in 1996 to rescue the Parks Sausage Company in Baltimore, the first African-American–owned business to go public in the U.S.
In 2007, Harris was chosen by Forest City Enterprises to lead a charitable foundation they created, related to the development of a casino for downtown Pittsburgh that would be managed by Harrah's.In August 2008, Harris attended the 2008 Democratic National Convention, in Denver, Colorado, as part of the Pennsylvania delegation. Harris voted for Barack Obama on December 15, 2008, as one of Pennsylvania's 21 Democratic presidential electors.
In January 2011, Harris became co-owner of the Pittsburgh Passion. Also in 2011, Harris briefly worked with The Meadows Racetrack and Casino, before the casino suspended the relationship after his comments in support of Joe Paterno, his coach while at Penn State, during the Penn State child sex abuse scandal.
In 2019, Harris starred in the NFL's 100th Anniversary commercial recreating the Immaculate Reception with Terry Bradshaw.
Harris was married to Dana Dokmanovich. They had one son together: Franco "Dok" Harris, who ran as a third-party candidate in the 2009 Pittsburgh mayoral election and finished in second place with 25% of the vote. Franco’s brother, Pete Harris, played football for Penn State and died of a heart attack on August 15, 2006, at age 49.
Harris served as part of the advisory board of Penn State's Center for Food Innovation, and in the fall of 2009 was named a Conti Professor by Penn State's School of Hospitality Management. He was involved in, and provided funding to, Penn Staters for Responsible Stewardship, a group aimed at ousting the members of Penn State's board of trustees.
Harris died in his sleep at his home in Sewickley, Pennsylvania, on December 20, 2022, at age 72, three days before the 50th anniversary of the "Immaculate Reception". Harris's death was considered sudden, as he had been active on social media just days before his death and had spoken to visitors at the Heinz History Center the day before his death including a live interview with KDKA-TV from the Heinz History Center. He was set to attend a ceremony at halftime during a Steelers game against the Las Vegas Raiders on December 24, 2022, to retire his jersey number. Hours before his death, Harris recorded an interview with Steelers defensive end Cameron Heyward for his podcast in what would be his last public interview, during which he ironically commented about how he was "feeling good" and happy to have made it to the 50th anniversary of the "Immaculate Reception". His cause of death was later ruled as natural causes.
Immediately after his death, many gave public tributes. Terry Bradshaw, who had found out about Harris's death from his wife after seeing a text message from Mel Blount, had just seen Harris two weeks prior, filming material related to the Immaculate Reception's anniversary and was in a "state of shock". Bradshaw praised Harris, saying that "as a teammate, he was just the best." Steelers president Art Rooney II, who like the rest of the Rooney family was close to Harris, said through a statement by the team that "From his rookie season, which included the Immaculate Reception, through the next 50 years, Franco brought joy to people on and off the field. He never stopped giving back in so many ways. He touched so many, and he was loved by so many." In addition to Penn State itself, two Penn State alumni with connections to the Steelers—Harris's former teammate Jack Ham and current Steelers tight end Pat Freiermuth—also paid their respects to Harris. Other tributes would later come out by current and former Steelers as well as other Pittsburgh celebrities such as Joe Greene, Jerome Bettis, Najee Harris, Ben Roethlisberger, Hines Ward, Tony Dungy, T. J. Watt, Trai Essex, Arthur Moats, James Conner, current Steelers head coach Mike Tomlin, Charlie Batch, Kurt Angle, Mark Madden, Tony Dorsett, Darrelle Revis, Billy Gardell, and Joe Manganiello; the Penguins and Pirates also paid tribute. The December 27, 2022, episode of Pittsburgh Dad covering the aforementioned Steelers-Raiders game (a 13-10 Steelers win) featured a tribute to Harris from the titular character.
Despite only playing briefly with the Seahawks, the team also acknowledged Harris's passing; other tributes from the NFL came from the Raiders, Baltimore Ravens, Emmitt Smith, Michael Irvin, Shannon Sharpe, Eric Dickerson, O. J. Simpson, Barry Sanders, Larry Csonka, Jack Youngblood, and NFL commissioner Roger Goodell. Longtime ESPN personality Chris Berman paid tribute to Harris. Presidents Joe Biden and Barack Obama also paid tribute to Harris. U.S. Senator-elect John Fetterman released a statement mourning Harris, who supported his 2022 candidacy.
The Steelers held a public viewing for Harris at Acrisure Stadium on December 27, 2022, prior to the family holding a private funeral service.
In 1984, Harris received the Golden Plate Award of the American Academy of Achievement. In 1999, he was ranked number 83 on The Sporting News list of the 100 Greatest Football Players. In 2006, The Heinz History Center, home of the Western Pennsylvania Sports Museum, installed a life-size figure of Harris in the grand concourse of Pittsburgh International Airport, which recreates the "Immaculate Reception". He was inducted into the New Jersey Hall of Fame in 2011. On December 24, 2022, the 50th anniversary of the "Immaculate Reception", Harris became the third Steeler to have his number (32) retired; the first two were Ernie Stautner (70) and Joe Greene (75).
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