Namath cemented his legacy in 1969 when he guaranteed his heavy underdog Jets would win Super Bowl III before defeating the NFL's Baltimore Colts in one of the greatest sports upsets of all time. The Super Bowl victory was the first for an AFL franchise, helping dismiss notions that its teams were inferior to the NFL's and demonstrating they would enter the merger as equals. Namath received Super Bowl MVP honors in the game, while also becoming the first quarterback to win both a college national championship and a major professional championship.
Nicknamed "Broadway Joe", Namath became a media celebrity who attracted attention even outside of sports. Namath remains one of the league's most famous and popular figures. He was inducted to the Pro Football Hall of Fame in 1985.
In 1964, despite suffering a nagging knee injury in the fourth game of his senior year at Alabama, Namath limped through the undefeated regular season to the Orange Bowl. He was a first-round draft selection by both the NFL and the upstart AFL. The two competing leagues were at the height of their bidding war, and held their respective drafts on the same day: November 28, 1964. The cartilage damage to Namath's right knee later designated him class 4-F for the military draft, a deferment from service during the Vietnam War.
The St. Louis Cardinals selected Namath 12th overall in the NFL Draft, while the Jets selected him as the first overall pick in the AFL draft.
When meeting with executives of the Cardinals, Namath's salary request was $200,000 ($1,930,965 in 2023) and a new Lincoln Continental. While initially surprised at Namath's demands, the Cardinals told Namath they would agree to his terms only if he would sign before the Orange Bowl, which would have made Namath ineligible to play in the game. The day after the Orange Bowl, Namath elected to sign with the Jets, under the direction of Sonny Werblin, for a salary of US$427,000 ($4,122,610 in 2023) over three years (a pro football record at the time). Offensive tackle Sherman Plunkett came up with the nickname "Broadway Joe" in 1965, following Namath's appearance on the cover of Sports Illustrated in July.
He became the first professional quarterback to pass for 4,000 yards in a season when he threw for 4,007 yards during a 14-game season in 1967, a record broken by Dan Fouts in a 16-game season in 1979 (4,082). Although Namath was plagued with knee injuries through much of his career and underwent four pioneering knee operations by Dr. James A. Nicholas, he was an AFL All-Star in 1965, 1967, 1968, and 1969. On some occasions, Namath had to have his knee drained at halftime so he could finish a game. Later in life, long after he left football, he underwent knee replacement surgery on both legs.
In the 1968 AFL title game, Namath threw three touchdown passes to lead New York to a 27–23 win over the defending AFL champion Oakland Raiders. His performance in the 1968 season earned him the Hickok Belt as top professional athlete of the year. He was an AFC–NFC Pro Bowler in 1972, is a member of the Jets' and the American Football League's All-Time Team, and was elected to the Hall of Fame in 1985.
The high point of Namath's career was his performance in the Jets' 16–7 win over the Baltimore Colts in Super Bowl III in January 1969, shortly before the AFL–NFL merger. The first two interleague championship games had resulted in blowout victories for the NFL's Green Bay Packers, and sports writers from NFL cities insisted the AFL would take several more years to be truly competitive. The 1968 Colts were touted as "the greatest football team in history", and former NFL star and Atlanta Falcons head coach Norm Van Brocklin ridiculed the AFL before the game, saying "I'll tell you what I think about Joe Namath on Sunday night—after he has played his first pro game." Three days before the game, Namath was tired of addressing the issue in the press, and he responded to a heckler at a sports banquet in Miami with the line: "We're going to win the game. I guarantee it."
The Jets' win gave the AFL instant legitimacy even to skeptics. When he was asked by reporters after the game whether the Colts' defense was the "toughest he had ever faced", Namath responded, "That would be the Buffalo Bills' defense." The AFL-worst Bills had intercepted Namath five times, three for touchdowns, in their only win in 1968 in late September.
After not missing a single game because of injury in his first five years in the league, Namath played in just 28 of 58 possible games between 1970 and 1973 because of various injuries. After winning division championships in 1968 and 1969, the Jets struggled to records of 4–10, 6–8, 7–7, and 4–10. His most memorable moment in those four seasons came on September 24, 1972, when he and his boyhood idol Johnny Unitas combined for 872 passing yards in Baltimore. Namath threw for 496 yards and six touchdowns and Unitas 376 yards and three in a 44–34 New York victory over the Colts, its first against Baltimore since Super Bowl III. The game is considered by many NFL experts to be the finest display of passing in a single game in league history. Another notable moment was in 1970, when the head of ABC's televised sports, Roone Arledge, made sure that Monday Night Football's inaugural game on September 21, featured Namath. The Jets met the Cleveland Browns in Cleveland Municipal Stadium in front of both a record crowd of 85,703 and a huge television audience. However, the Jets set a team record for penalties and lost on a late Namath interception.
The Chicago Winds of the World Football League (WFL) made an overture to Namath prior to the start of its 1975 season. First, they designed their uniforms nearly identically to that of the Jets, dropping red and going with green and white, to allow Namath to continue marketing his number 12 jersey in Jets colors. Then they offered Namath a contract worth $600,000 a year for three years; a $2 million annuity ($100,000 per year for 20 years); a $500,000 signing bonus; and terms for Namath's eventual ownership of a WFL franchise. The WFL's television provider, TVS Television Network, insisted on the Winds signing Namath to continue broadcasts. Upon this development, Namath, in turn, requested the lofty sum of 15 percent of the entire league's television revenue, which was rejected by the league. Without a national television deal, the WFL instead opted to fold a month later.
After twelve years with the Jets, Namath was waived prior to the 1977 season to facilitate a move to the Los Angeles Rams when a trade could not be worked out. Signing on May 12, Namath hoped to revitalize his career, but knee injuries, a bad hamstring, and the general ravages of 13 years as a quarterback in professional football had taken their toll. After playing well in a 2–1 start, Namath took a beating in a one-point road loss on a cold, windy, and rainy Monday Night Football game against the Chicago Bears, throwing four interceptions and having a fifth nullified by a penalty. He was benched as a starter for the rest of the season (in favor of Pat Haden) and retired at its end.
Building on his brief success as a host on 1969's The Joe Namath Show, Namath transitioned into an acting career. Appearing on stage, starring in several movies, including C.C. and Company with Ann-Margret and William Smith in 1970, on stage in "Picnic" with Donna Mills in 1971 and in a brief 1978 television series, The Waverly Wonders. He guest-starred on numerous television shows, often as himself, including The Love Boat, Married... with Children, Here's Lucy, The Brady Bunch, The Sonny & Cher Comedy Hour, The Flip Wilson Show, Rowan & Martin's Laugh-In, The Dean Martin Show, The Simpsons, The A-Team, ALF, Kate & Allie, and The John Larroquette Show. Namath was a candidate to host the 1988 revival of the American game show Family Feud, before the job went to comedian Ray Combs.
Namath appeared in summer stock productions of Damn Yankees, Fiddler on the Roof, and Li'l Abner, and finally legitimized his "Broadway Joe" nickname as a cast replacement in a New York revival of The Caine Mutiny Court Martial in 1983. He guest hosted The Tonight Show Starring Johnny Carson several times and also served as a color commentator on NFL broadcasts, including the 1985 season of Monday Night Football and several years with NBC Sports. In September 2012, Namath was honored by the Ride of Fame and a double-decker tour bus was dedicated to him in New York City. He appeared as himself in the 2013 sports film Underdogs and the 2015 comedy film The Wedding Ringer.
Namath's prowess on the field, fashion sense, lighthearted personality, and status as a sex symbol made him the first sports figure to appeal equally to men, women, and children—as demonstrated by his various product endorsements over the years. His nickname "Broadway Joe" was given to him by Sherman Plunkett, a Jets teammate. "Joe Willie Namath" was Namath's moniker based on his full given name and was popularized by sportscaster Howard Cosell. On the field, Namath stood out from other AFL and NFL players in low-cut white shoes rather than traditional black high-tops. The white shoes started when Namath was at Alabama, where he kept having his worn-out cleats taped over as a superstition, especially after his first major knee injury was the result of a game in which he had forgotten to have the shoes taped. When he joined the Jets, Namath continued to have his shoes taped until Jets coach Weeb Ewbank noticed that the excess tape usage was costing the team money, so he ordered white cleats for Namath. He originated the fad of wearing a full-length fur coat on the sidelines (since banned by the NFL, which requires all players, coaches, athletic trainers, et al., to wear league-approved team apparel).
Namath also appeared in television advertisements both during and after his playing career, most notably for Ovaltine milk flavoring, Noxzema shaving cream (in which he was shaved by a then-unknown Farrah Fawcett), and Hanes Beautymist pantyhose (which he famously wore in the commercials). All of these commercials contributed to his becoming a pop-culture icon.
Namath continues to serve as an unofficial spokesman and goodwill ambassador of the Jets. In 2011, Namath was representing Topps and promoting a "Super Bowl Legends" contest, appearing on its behalf on the Late Show with David Letterman. For Super Bowl XLVIII which was hosted in the Jets' MetLife Stadium, Namath and his daughter Jessica wore fur coats for the ceremonial coin toss to "bring back a little of that flash from his heyday" as a player.
On June 2, 2013, Namath was the guest speaker at the Pro Football Hall of Fame, unveiling the Canton, Ohio museum's $27 million expansion and renovation plan.
As of 2018, Namath is the spokesperson for the insurance agency Medicare Coverage Helpline.
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