The Story And Significance Of Art Rooney - Founder Of The Pittsburgh Steelers

Arthur Joseph Rooney Sr., often referred to as "The Chief", was the founding owner of the Pittsburgh Steelers, an American football franchise in the National Football League, from 1933 until his death. Rooney is a member of the Pro Football Hall of Fame, was an Olympic qualifying boxer, and was part or whole owner in several track sport venues and Pittsburgh area pro teams. He was the first president of the Pittsburgh Steelers from 1933 to 1974, and the first chairman of the team from 1933 to 1988.

Rooney attended St. Peter's Catholic School in Pittsburgh, Duquesne University Prep School, then several semesters at Indiana Normal School before completing a final year at Temple University on an athletic scholarship. After graduation, he dedicated himself to sports, winning the AAU welterweight belt in 1918 and tried out for the 1920 Olympic Team, he played minor league baseball for both the Flint, Michigan "Vehicles" and the Wheeling, West Virginia "Stogies". In 1925 he served as Wheeling's player-manager and led the Middle Atlantic League in games, hits, runs, stolen bases and finished second in batting average (his brother Dan Rooney, Wheeling's catcher that year, finished third). Art also played halfback for the semi-pro Pittsburgh "Hope Harvey" and "Majestic Radio" clubs which he later took over and renamed the J.P. Rooneys before purchasing an NFL franchise for $2,500 in 1933.

Rooney's affiliation with the National Football League began in 1933 when he paid a $2,500 franchise fee to found a club based in the city of Pittsburgh. He had named his new team the "Pirates" which was also the name of the city's long-established Major League Baseball club of which Rooney was a fan since a childhood spent in the shadow of the team's stadium.

Since the league's inception in 1920, the NFL had wanted a team in Pittsburgh due to the city's already-long history with football as well as the popularity of the Pittsburgh Panthers football team, an NCAA national championship contender during this period. The league was finally able to take advantage of Pennsylvania relaxing their blue laws that prior to 1933 prohibited sporting events from taking place on Sundays, when most NFL games take place.

In 1936, Rooney won a parlay at Saratoga Race Course, which netted him about $160,000. He used the winnings to hire a coach, Joe Bach, give contracts to his players and almost win a championship. The winnings funded the team until 1941 when he sold the franchise to NY playboy Alex Thompson. Thompson wanted to move the franchise to Boston so he could be within a five-hour train ride of his club. At the same time, the Philadelphia Eagles ran into financial problems. Rooney used the funds from the sale of franchise to get a 70% interest in the Eagles, the other 30% held by Rooney friend and future NFL commissioner, Bert Bell. Bell and Rooney agreed to trade places with Thompson. Bell took the role of President of the Steelers that he relinquished to Rooney in 1946 when Bell became Commissioner. Rooney got his good friend and his sister's father in law, Barney McGinley, to buy Bell's shares. Barney's son Jack, Art's brother in law, retained the McGinley interest that passed to his heirs when he died in 2006.

The Rooneys are the finest people, the people I most respect in American sports ownership. I've always felt that way. And there's no reason to change. They are people of integrity and character. The way they put the Steelers together, to hire a man like Chuck Noll, to emphasize the team concept. I have a whole transcendental feeling for the Steelers and the Rooneys and Pittsburgh.

Rooney sent shock waves through the NFL by signing Byron "Whizzer" White to a record-breaking $15,000 contract in 1938. This move, however, did not bring the Pirates a winning season, and White left the team for the Detroit Lions the following year. The club did not have a season above .500 until 1942, the year after they were renamed the Pittsburgh Steelers.

During World War II, the Steelers had some financial difficulties and were merged with the Philadelphia Eagles in 1943 and the Chicago Cardinals in 1944.

After the war, Rooney became team president. He longed to bring an NFL title to Pittsburgh but was never able to beat the powerhouse teams, like the Cleveland Browns and Green Bay Packers. The Steelers also struggled with playing in a city and era where baseball was king and were treated as something of a joke compared to the Pirates. The team also made some questionable personnel calls at the time such as cutting a then-unknown Johnny Unitas in training camp (Unitas would go on to a Hall of Fame career with the Baltimore Colts) and trading their first round pick in the 1965 draft to the Chicago Bears (who would draft Dick Butkus with the pick), among others.

Nevertheless, Rooney was popular with owners as a mediator, which would carry over to his son Dan Rooney. He was the only owner to vote against moving the rights of the New York Yanks to Dallas, Texas after the 1951 season due to concerns of racism in the South at the time. (Ultimately, the Dallas Texans failed after one year, and the rights were moved to Baltimore, where the team became the Baltimore Colts. The team now plays in Indianapolis.) In 1963, along with Bears owner George Halas, Rooney was one of two owners to vote for the 1925 NFL Championship to be reinstated to the long-defunct Pottsville Maroons.

In 1964, he was elected to the Pro Football Hall of Fame. Duquesne University named their football field in his honor in 1993. In 1999 Rooney ranked 81st on the Sporting News' "100 Most Powerful Sports Figures of the 20th Century" list. A statue of his likeness graces the entrance to the home of the Pittsburgh Steelers, Heinz Field. The street that runs adjacent to Heinz Field on Pittsburgh's North Side is named "Art Rooney Avenue" in his honor. In 2000, he was inducted as a "pioneer" into the American Football Association's Semi-Pro Football Hall of Fame.

During Rooney's life, the Steelers would often use a late-round draft pick on a player from a local college like Pitt, West Virginia or Penn State. Though these players rarely made the team, this practice was intended to appeal to local fans and players. The team has occasionally employed this practice after Rooney's death, however, they now focus more on talent than geography throughout the entire draft. Rooney also supposedly liked players from Notre Dame due to his Irish Catholic background, which some say explains why he allegedly had the team keep Notre Dame alumnus and wounded Vietnam veteran Rocky Bleier Bleier would go on to become one of the key members of the team's success in the 1970s.