Elway is widely regarded as one of the best quarterbacks in the history of the sport. At the time of his retirement in early 1999, Elway had the most victories by a starting quarterback and was statistically the second most prolific passer in NFL history. He was also a prolific rusher of the ball, being one of only two players to score a rushing touchdown in four different Super Bowls (the other being Thurman Thomas) and the only quarterback to do so.
While playing college football at Stanford, Elway set several career records for passing attempts and completions and also received unanimous All-American honors. He was the first selection in the 1983 NFL draft, famously known as the "quarterback class of 1983", where he was taken by the Baltimore Colts before being traded to the Denver Broncos. In January 1987, Elway embarked on one of the most notable performances in sports and in NFL history, helping engineer a 98-yard, game-tying touchdown drive in the AFC Championship Game against the Cleveland Browns, a moment later dubbed "The Drive". Following that game in Cleveland, Elway and the Broncos lost in Super Bowl XXI to the New York Giants.
After two more Super Bowl losses, the Broncos entered a period of decline; however, that ended during the 1997 season, as Elway and Denver won their first Super Bowl title by defeating the Green Bay Packers 31–24 in Super Bowl XXXII. The Broncos repeated as champions the following season in Super Bowl XXXIII by defeating the Atlanta Falcons 34–19. Elway was named MVP of that Super Bowl, which was the last game of his career, and in doing so Elway set a then-record five Super Bowl starts which was broken in February 2015 when Tom Brady of the New England Patriots started Super Bowl XLIX. After his retirement as a player, Elway served as general manager and executive vice president of football operations of the Broncos, which won four division titles, two AFC Championships, and Super Bowl 50 during his tenure, making Elway a three-time Super Bowl Champion with the Broncos - two as a player and one as an executive. Elway was inducted into the College Football Hall of Fame in 2000 and the Pro Football Hall of Fame in 2004.
The Baltimore Colts had the first overall pick in the 1983 NFL draft, nicknamed the "Quarterback class of 1983". Elway was the first of six quarterbacks selected in the first round. Elway was wary of playing for the Colts, among the worst teams in the league at the time, and his father advised him against playing for head coach Frank Kush, who had a reputation as a harsh taskmaster. While Elway preferred football, his agent Marvin Demoff later stated that baseball was "a true option" for him at the time. The possibility gave Elway leverage in negotiations with the Colts.
Elway told the Colts in December 1982 that he did not want to play for the team, and later told the Colts that he wanted to play on the West Coast or for the Dallas Cowboys or Miami Dolphins. After unsuccessfully attempting to negotiate a private agreement with the Colts in which Elway would cite his alleged desire to remain on the West Coast to explain the team trading him, Elway publicly threatened to join the Yankees full-time if the Colts did not trade him; Demoff wrote in his journal, published three decades later, that "he would be a garbage collector before he'd play for Baltimore." Elway's refusal to join the Colts was controversial – Pittsburgh Steelers quarterback Terry Bradshaw denounced him, stating "you should play baseball … he's not the kind of guy you win championships with" – but many other NFL teams began negotiations with the Colts for the quarterback. One possibility was trading Elway for the San Francisco 49ers' Joe Montana, whose team had a poor season in 1982. Another was a trade with the San Diego Chargers, who were negotiating a new contract with starting quarterback Dan Fouts. The New England Patriots were interested, but the Colts did not wish to trade Elway to a team in the same division. The Los Angeles Raiders almost traded for Elway the day before the draft, but the Raiders could not complete a required trade with the Chicago Bears.
With no successful trade before the draft, the Colts had to draft Elway and possibly trade him later. Team general manager Ernie Accorsi wanted Elway as, Accorsi later said, he did not foresee the 1984 draft as producing any first-round quarterbacks. Accorsi announced Elway as the team's choice as soon as possible during the 15-minute window on draft day, surprising observers, but Kush already told Elway's family by phone that the Colts would pick him regardless of baseball. Elway that day reiterated his wish to not play for the Colts at a press conference, saying "As I stand here right now, I'm playing baseball". When a reporter pointed out that the Yankees were not based on the West Coast, Elway replied "They play baseball during the summertime". Jack Elway said that John "will never play for Irsay or Coach Kush".
Worried that the Colts would waste their pick, team owner Robert Irsay began negotiating with the Denver Broncos before the draft. The Colts were interested in offensive lineman Chris Hinton, whom the Broncos chose as the fourth pick in the first round. On May 2, Irsay and Accorsi agreed to trade Elway for Hinton, backup quarterback Mark Herrmann, and a first-round pick in the 1984 draft, which turned into offensive lineman Ron Solt. The Colts' controversial relocation to Indianapolis the following year would later prove to somewhat vindicate Jack Elway's concerns, and the team would largely struggle until the arrival of Peyton Manning during Elway's last season as a player.
As one of the best quarterbacks drafted, Elway joined Denver as one of the most highly anticipated athletes in the history of the NFL. The local newspapers ran a section that was called "The Elway Watch". After Craig Morton retired after the 1982 season and Herrmann was traded, the press expected that Elway might become the starting quarterback during the 1983 season. He debuted for the Broncos in the season opener against the Pittsburgh Steelers at Three Rivers Stadium, and was sacked for the first time in his NFL career at the hands of linebacker and fellow Hall of Famer Jack Lambert. In his first game, Elway was relieved by veteran quarterback Steve DeBerg, who led the Broncos to a victory. Elway's second game was also on the road at Baltimore, and was spirited by his rejection of the franchise. In what would turn out to be Elway's only professional game in Baltimore, Elway was again relieved in a close game by DeBerg, who led the Broncos to another win. In early October, DeBerg was named the starter by third-year head coach Dan Reeves for the remainder of the season, but a shoulder injury brought Elway back a month later.
In the 1986 season, Elway led the Broncos to Super Bowl XXI, after defeating the Cleveland Browns on a famous possession at the end of the fourth quarter that became known as "The Drive". In a span of 5 minutes and 2 seconds, Elway led his team 98 yards to tie the game with 37 seconds left in regulation. The Broncos won the game in overtime. Elway and the Broncos started out the Super Bowl against the New York Giants very well, building a 10–7 lead and then driving to the Giants 1-yard line in the second quarter. However, the Broncos lost five yards on their next three plays and came up empty after kicker Rich Karlis missed the field goal attempt. From that point on, the rest of the game went downhill for the Broncos. Elway was sacked in the end zone for a safety on the Broncos ensuing possession, cutting their lead to 10–9. Then in the second half, the Giants scored 30 points and ended up winning the game 39–20. Still, Elway had an impressive performance, throwing 304 yards, a touchdown, and an interception, while also leading Denver in rushing with 27 yards and a touchdown on the ground.
In the 1987 season, Elway was selected to start in the American Football Conference's (AFC) Pro Bowl team and won the NFL Most Valuable Player Award. He went on to once again lead the Broncos to a victory over the Browns in the AFC title game, earning their second consecutive Super Bowl appearance, this one against the Washington Redskins. The game started out very well for Denver, and they built up a 10–0 lead by the end of the first quarter. At the time, no team had overcome a 10–0 deficit in the Super Bowl. But in the second quarter, the Redskins suddenly stormed back with a record 35 points, and ended up winning Super Bowl XXII 42–10. Elway did have a few highlights. His 56-yard touchdown pass to Ricky Nattiel after just 1:57 had elapsed in the game set a record for the fastest touchdown in Super Bowl history, at the time. He also became the first quarterback to catch a pass in the Super Bowl, recording a 23-yard reception from halfback Steve Sewell on a halfback option play. With a porous defense unable to stop the Redskins offense, Elway was forced to take more risks on the offensive end. As a result, Elway's performance was rather disappointing: just 14 out of 38 completions for 257 yards, one touchdown, and three interceptions.
Gilmore, who regretted not helping Elway win a Heisman ("Had we focused a little more on what we were doing, we could have made things easier on John"), thought that the Broncos were, like their Stanford teams, overdependent on Elway: "when one player is head and shoulders better than the rest of the team ... people come to expect the star will always save the day". After recording an 8–8 record in 1988, Elway once again led his team to the Super Bowl after the 1989 season, with yet another win over the Browns in the AFC championship game, going on to face the San Francisco 49ers in Super Bowl XXIV. However, this game ended even worse for the Broncos than their previous Super Bowl losses. San Francisco blew out Denver 55–10, the most lopsided score in Super Bowl history. Although Elway scored the only touchdown for his team on a three-yard run, his performance was abysmal: 10 out of 26 completions for 108 yards with no touchdown passes and two interceptions. But he didn't try to hide from the media after the game or downplay his dismal performance. And when he was asked if he wanted to go back to the Super Bowl after three losses, he responded that he wanted to go back every year, even if his team kept losing. However, many doubted that he would win a Super Bowl in his career.
It took Elway another eight years, but he eventually led his team back to the Super Bowl, following the 1997 season. During the preseason American Bowl game in Mexico City, Elway ruptured his right (throwing arm) biceps tendon. It was treated non-surgically, and he returned to play 19 days later, and the team advanced to Super Bowl XXXII, Elway's fourth, where they faced the Green Bay Packers, the defending champions. Despite Elway completing only 11 of 22 passes, throwing no touchdowns and one interception, the Broncos defeated the Packers 31–24, winning their first Super Bowl, after three failed attempts for Elway (and four for the team).
In the 1998 season, the Broncos repeated this feat and Elway was named MVP of Super Bowl XXXIII, throwing 336 yards, a touchdown, and an interception, while also scoring a rushing touchdown in Denver's 34–19 win over the Atlanta Falcons. It was his last game, other than the 1999 Pro Bowl.
On May 2, 1999, at age 38, Elway announced his retirement from professional football. Elway is regarded as one of the top quarterbacks to play the game. He has one of the best winning percentages in league history (148–82–1), and was tied for the second-most Pro Bowl selections for a quarterback (nine) at the time of his retirement. Elway played in 22 postseason games with the Broncos, 21 as a starter, and led the team to victory in 14 of them. In those games he threw 4,964 yards and 27 touchdowns, with 21 interceptions, while also rushing for 461 yards and 6 more scores. He is currently 9th all time in passing yards, 10th in passes completed, and 12th in passing touchdowns. His four total rushing touchdowns in his Super Bowl games are the most by a quarterback. He is also the second player to score a rushing touchdown in four different Super Bowls (running back Thurman Thomas was the first).
On September 13, 1999, Elway's number 7 jersey was retired by the Denver Broncos during halftime of a Monday Night game against the Miami Dolphins; that same night he was inducted into the Denver Broncos Ring of Fame. Craig Morton, his direct predecessor in Denver, also wore number 7 and is in the Ring of Fame alongside Elway. He was the first Broncos player to have the five-year waiting period waived. Also in 1999 he was inducted into the Colorado Sports Hall of Fame.
Also in 1999, Elway was ranked number 16 on The Sporting News' list of the 100 Greatest Football Players, the only player to have spent the majority of his career with the Broncos to make the list; Willie Brown, who began his career with the Broncos but spent more of it with the Oakland Raiders, also made the list. In 2005, TSN published another special feature honoring the 50 Greatest Quarterbacks. Elway was ranked third behind Johnny Unitas and Joe Montana.
Elway was named the greatest athlete wearing the #7 by Sports Illustrated. Pittsburgh Steelers' quarterback Ben Roethlisberger, who grew up idolizing Elway and Joe Montana, wore number 7 in honor of Elway during his entire 18-year career.
Elway ended his career with a record 148 victories, since surpassed by Brett Favre, Peyton Manning, and Tom Brady for most wins by a starting quarterback. He finished his career with 774 rushing attempts, currently fourth in league history behind Cam Newton (934), Michael Vick (873), and Randall Cunningham (775). Elway's 3,407 rushing yards ranks seventh all-time among NFL QB's behind Cunningham, Vick, Newton, Steve Young, Fran Tarkenton, and Steve McNair.Elway threw 1,128 yards in his five Super Bowls, fourth most behind Tom Brady, Kurt Warner, and Joe Montana. His 76 Super Bowl pass completions rank fifth, and his 152 attempts were a Super Bowl record before being broken by Tom Brady. He is one of only two players to score a rushing touchdown in four different Super Bowls (the other being Thurman Thomas) and the only quarterback to do so, with 156 attempts.
On August 8, 2004, Elway was inducted into the Pro Football Hall of Fame. He was elected in his first year of eligibility. He was presented by his eldest daughter Jessica. He was inducted into the College Football Hall of Fame in 2000.
Elway was co-owner of the Arena Football team Colorado Crush from their inception in 2002 until the cancellation of the Arena Football League after the 2008 season. In February 2007, Elway was elected chairman of the AFL's executive committee. On August 4, 2009, the Arena Football League announced an indefinite suspension of operations. Elway was one of the 17 remaining franchise owners that voted to suspend operations indefinitely.
Elway is the owner of four steakhouse restaurants, each named "Elway's": One is located in the upscale Cherry Creek shopping district, one in the Ritz-Carlton Hotel in downtown Denver, one in Vail, and one in the Denver International Airport.
Elway owned five auto dealerships, called John Elway Autos, in the Denver area. He sold them to AutoNation Inc. in 1997 for $82.5 million. In December 2006, Elway ended a nine-year licensing agreement with AutoNation, removing his name from Denver-area dealerships. At the time, Elway said the move could allow him to get back into the auto business under his own name. He still owns two Toyota Scion dealerships, one in Manhattan Beach, California and another in Ontario, California, a Chevrolet dealership in Englewood, Colorado, and a Chrysler Jeep dealership in Greeley, Colorado. Elway acquired a Cadillac franchise from Sonic Automotive in 2014.
In September 2008, Elway became the spokesperson for OpenSports.com.
Elway had LASIK eye surgery and endorsed Icon LASIK in the Denver area in November 2008.
Elway currently offers his commentary on the Broncos and the NFL season as a whole Friday mornings during the football season on 87.7 The Ticket in Denver.
Elway is part of a national awareness campaign about Dupuytren's contracture, with which he was diagnosed in 2004.
In December 2010, Elway expressed interest in working as the Broncos' top football executive after having dinner with Broncos owner Pat Bowlen. However, he stressed he did not wish to be a head coach or general manager after Josh McDaniels' firing, saying, "I'm not interested in being a head coach. I'm not interested in being a general manager. I don't have that kind of experience to be able to pick those players day in and day out and such."
On January 5, 2011, Elway was named general manager and executive vice president of football operations of the Broncos, with the final say in all football matters. In this capacity, he reported to team president Joe Ellis and was the immediate supervisor for the head coach of the team. General manager Brian Xanders was actually retained, but served mostly in an advisory role to Elway. Xanders left the team after the 2011 season, and Elway assumed the role of general manager which gave him complete control over the football side of the Broncos operation.
Under Elway's management, the team signed free agent quarterback Peyton Manning, who was just released by the Indianapolis Colts. In four seasons from 2012 to 2015, the Broncos won four division titles, two AFC Championships, and reached Super Bowl XLVIII where they were soundly defeated 43–8 by the Seattle Seahawks despite holding the regular season's top offense.
Elway responded to the Super Bowl loss by signing defensive end DeMarcus Ware, cornerback Aqib Talib, and safety T. J. Ward for the 2014 season. After losing in the divisional playoffs to the Indianapolis Colts, Elway dismissed John Fox, who won four divisional championships in his four years as Broncos head coach.
Elway hired Gary Kubiak, his former backup quarterback and former Broncos offensive coordinator, as the new head coach for the 2015 season. Elway and Kubiak also brought back Wade Phillips, a former Broncos head coach, for his second stint as the team's defensive coordinator. Elway won a third Super Bowl as part of the Broncos franchise, on February 7, 2016, when Denver defeated the Carolina Panthers 24–10 in Super Bowl 50. This gave him his first Super Bowl win as Executive VP/GM, to go along with the two he won as the team's quarterback.
In 2017, Elway received the Mizel Institute Award for his philanthropic contributions to Denver and the state of Colorado.
Elway tested positive for COVID-19 in November 2020, and returned to the team on November 12. Following the 2020 season, Elway announced that he would step down as general manager but continue to serve as the Broncos' president of football operations. He was succeeded as general manager by George Paton.
In February 2022, Elway took on a new position as an outside consultant that reports directly to Paton. As of April 2023, Elway had no contractual affiliation with the Denver Broncos and his official role with the club had ended.
Elway married Janet Buchan, who attended Stanford University and competed on its swimming team, in 1984. They separated in 2002 and divorced in 2003. They have four children: Jessica, Jordan, Jack, and Juliana.
Elway's twin sister, Jana, developed lung cancer and died at the age of 42 in the summer of 2002. John's father, Jack, died of an apparent heart attack a year earlier.
Elway met former Oakland Raiders cheerleader Paige Green in 2005 at a celebrity golf tournament held by former Raiders running back Marcus Allen in Los Angeles. They were engaged in Italy in September 2008, and married in August 2009.