James Simpson is an American former football running back, actor, and broadcaster. He played in the National Football League for 11 seasons, primarily with the Buffalo Bills, and is regarded as one of the greatest running backs of all time. Once a popular figure with the American public, Simpson's professional success was overshadowed by his trial and controversial acquittal for the murders of his former wife Nicole Brown and her friend Ron Goldman.
Simpson played college football at the University of Southern California, where he won the Heisman Trophy as a senior, and was selected first overall by the Bills in the 1969 NFL Draft. During his nine seasons with the Bills, Simpson received five consecutive Pro Bowl and first-team All-Pro selections from 1972 to 1976. He also led the league in rushing yards four times, in rushing touchdowns twice, and in points scored in 1975. In 1973, he became the first NFL player to rush for more than 2,000 yards in a season, earning him NFL Most Valuable Player (MVP), and is the only NFL player to do so in a 14-game regular season. Simpson holds the record for the single-season yards-per-game average at 143.1. After retiring with the San Francisco 49ers in 1979, Simpson pursued an acting and broadcasting career. He was inducted into the College Football Hall of Fame in 1983 and the Pro Football Hall of Fame in 1985.
The first selection 1969 AFL–NFL Common Draft was held by the AFL's Buffalo Bills, after finishing 1–12–1 in 1968. They took Simpson, but he demanded what was then the largest contract in professional sports history: $650,000 over five years. This led to a standoff with Bills' owner Ralph Wilson, as Simpson threatened to become an actor and skip professional football. Eventually, Wilson agreed to pay Simpson.Simpson entered professional football with high expectations, but struggled in his first three years, averaging only 622 yards per season. Bills coach John Rauch, not wanting to build an offense around one running back, assigned Simpson to do blocking and receiving duties at the expense of running the ball. In 1971, Rauch resigned as head coach and the Bills brought in Harvey Johnson. Despite Johnson devising a new offense for Simpson, Simpson was still ineffective that year. After the 1971 season, the Bills fired Johnson and brought in Lou Saban as head coach. Unlike Rauch, Saban made Simpson the centerpiece of the Bills offense.
In 1972, Simpson rushed for over 1,000 yards for the first time in his career, gaining a league-leading total of 1,251 yards. In 1973, Simpson became the first player to break the highly coveted 2,000 yard rushing mark, with 2,003 total rushing yards and 12 touchdowns. Simpson broke the mark during the last game of the season against the New York Jets with a seven-yard rush. That same game also saw Simpson break Jim Brown's single-season rushing record of 1,863 yards. For his performance, Simpson won that year's NFL MVP Award and Bert Bell Award. While other players have broken the 2,000-yard mark since Simpson, his record was established in a time when the NFL had only 14 games per season, as opposed to the 16-game seasons that began in 1978. Simpson still holds the rushing record for 14 games.
Simpson gained more than 1,000 rushing yards for each of his next three seasons. He did not lead the league in rushing in 1974, but did cross the 1,000-yard barrier despite a knee injury. In game 11 of 1974, he passed Ken Willard as the rushing leader among active players, a position he maintained until his retirement more than five seasons later. Simpson also made his first and only playoff appearance during the 1974 season. In a divisional game against the Pittsburgh Steelers, Simpson rushed for 49 yards on 15 attempts and caught a touchdown pass, but the Bills lost the game 32–14. Simpson won the rushing title again in 1975, rushing for 1,817 yards and 16 touchdowns. He also had a career-high 426 receiving yards and seven receiving touchdowns that season.
Simpson once again led the league in rushing in 1976, rushing for 1,503 yards and eight touchdowns. He had the best game of his career during that season's Thanksgiving game against the Detroit Lions on November 25. In that game, Simpson rushed for a then-record 273 yards on 29 attempts and scored two touchdowns. Despite Simpson's performance, the Bills would lose the game 27–14.
A low light that season came during a game against the Patriots a few weeks earlier when defensive end Mel Lunsford and several other Patriots defenders stuffed the superstar running back for no gain but as Simpson tried to continue driving forward Lunsford bodyslammed him to the ground. Simpson got up and punched Lunsford which prompted Lunsford to swing back. Bills offensive lineman Reggie McKenzie then jumped on Lunsford's back but Lunsford bent down and flung McKenzie over his head and went back to swinging at Simpson before a melee of the two teams stopped the fight and ended up in a pile on the field. Lunsford and Simpson were both ejected from the game as the Patriots solid defense persisted with New England going on to win 20–10 on their way to finishing the 1976 season 11–3. The Bills finished 2–12.
Simpson played in only seven games in 1977, as his season was cut short by injury.
Before the 1978 season, the Bills traded Simpson to his hometown San Francisco 49ers for a series of draft picks. Simpson played in San Francisco for two seasons, rushing for 1,053 yards and four touchdowns. His final NFL game was on December 16, 1979, a 31–21 loss to the Atlanta Falcons at Atlanta–Fulton County Stadium. His final play was a 10-yard run on 3rd and 10 for a first down.
Simpson gained 11,236 rushing yards, placing him 2nd on the NFL's all-time rushing list when he retired; he now stands at 21st. He was named NFL Player of the Year in 1973, and played in six Pro Bowls. He was the only player in NFL history to rush for over 2,000 yards in a 14-game season and he is the only player to rush for over 200 yards in six different games in his career. From 1972 to 1976, Simpson averaged 1,540 rushing yards per (14 game) season, 5.1 yards per carry, and he won the NFL rushing title four times. Simpson was inducted into the Pro Football Hall of Fame in 1985, his first year of eligibility. In 2019, he was named to the National Football League 100th Anniversary All-Time Team. Simpson also occasionally returned kickoffs in his early career, finishing with 33 returns for 990 yards and a touchdown, an average of 30 yards per return.Simpson played in only one playoff game during his 11-season Hall of Fame career: a 1974 Divisional Round game between the Buffalo Bills and the Pittsburgh Steelers. Simpson was held to 49 rushing yards on fifteen carries to go with three receptions for 37 yards and a touchdown as the Bills lost 32–14.
Simpson acquired the nickname "Juice" as a play on "O.J.", a common abbreviation for orange juice. "Juice" is also a colloquial synonym for electricity or electrical power, and hence a metaphor for any powerful entity; the Bills' offensive line at Simpson's peak was nicknamed "The Electric Company".
Fastest player to gain 1,000 rushing yards in season: 1,025 in seven games in 1973 and 1,005 in seven games in 1975 (tied with Terrell Davis).
Fastest player to gain 2,000 rushing yards in season: 2,003 in 14 games in 1973.
Most rushing yards per game in a season: 143.1 per game in 1973.
Simpson began acting while at USC and appeared on Dragnet in an uncredited role as a potential recruit to the LAPD. He became a professional actor before playing professional football, appearing in the first episode of Medical Center while negotiating his contract with the Bills. While in the NFL Simpson appeared in productions such as the television miniseries Roots (1977), and the dramatic motion pictures The Klansman (1974), The Towering Inferno (1974), The Cassandra Crossing (1976), and Capricorn One (1978). In 1979, he started his own film production company, Orenthal Productions, which dealt mostly in made-for-TV fare such as the family-oriented Goldie and the Boxer films with Melissa Michaelsen (1979 and 1981).
Simpson said that he did not seriously consider an acting career until seeing Lee Marvin and Richard Burton, while filming The Klansman in Oroville, California, ordering chili from Chasen's via private jet. He said in 1980 that "The Oscar or the Emmy says you've reached a level of competence in this business, and I would love to have one". Simpson avoided starring in blaxploitation films, choosing third or fourth lead roles while studying experienced stars like Marvin and Burton. The Hertz commercials from 1975 benefited Simpson's acting career but he sometimes intentionally chose non-positive roles; "I've got to tear down that picture of O.J. Simpson, the clean-cut athlete, to get believability into whatever part I happen to be playing". Simpson also made a cameo in the comedic Back to the Beach (1987). He played Det. Norberg in all three entries of The Naked Gun film trilogy (1988, 1991, 1994) alongside Leslie Nielsen, Priscilla Presley and George Kennedy. According to Arnold Schwarzenegger, Simpson was considered by director James Cameron to play the eponymous character in The Terminator (1984) when Schwarzenegger was cast as Kyle Reese, but Cameron ultimately cast Schwarzenegger as the Terminator while Simpson had no involvement in the film.
Besides his acting career, Simpson worked as a commentator for Monday Night Football and The NFL on NBC. He also appeared in the audience of Saturday Night Live during its second season and hosted an episode during its third season.